If not now, then when?

Continuing its support of the local film industry, Ster-Kinekor is delighted to be bringing a truly South African coming-of-age story to its big screens, when Just Now Jeffrey releases at select sites on Friday, 03 May 2024.

While the world was radically changing around him, teenager Jeffrey Greenbaum (Julian Robinson) hardly noticed. He just needed to get laid. Jeffrey convinces his best pal Brad Berman (Dino Vavatzanidis), to help devise a strategy to lose their virginity before they finish high school.

But things don't go as planned and Jeffrey and Brad soon become entangled in a crazy web of love, lust, videotape piracy, rugby violence, political protest and pornography. This unique and edgy coming of age story will touch your heart ... and your funny bone.

From writers / directors Brett Morris & Hylton Tannenbaum and featuring an all-star ensemble cast including Rob van Vuuren, Nicky Rebelo, Nik Rabinowitz, Natasha Loring, Frances Sholto-Douglas, Mila Rayne and Meghan Oberholzer, and introducing newcomers Julian Robinson and Dino Vavatzanidis, the comedy is set in Johannesburg, South Africa, in 1989.

Hylton Tannenbaum and Brett Morris have been best friends since they were 12 years old. After more than 25 years of working in advertising, and winning several international awards, they have finally realised their lifelong dream of making a movie.

A statement from the directors: “Just Now Jeffrey has been several years in the making. It was our intention to create a unique coming-of-age comedy that represented and normalises our youths as teens growing up in 1980s South Africa. We have also always wanted to give a voice to a generation that grew up in South Africa towards the end of apartheid. We found that South Africans were generally painted with the same brush, and we wanted to show all of the complexity and nuances across the political spectrum during that time: from right to left and everything in between.”

Bioscope Films, one of South Africa’s most established and awarded production companies, teamed up with Moonlighting Films, a successful local film services company, to create a unique, world-class production. Filmed on location in Cape Town during 2023, Just Now Jeffrey was produced using an all-South African cast and crew.

The rich and layered soundtrack of the film is made up of a combination of original music scored by Alun Richards, and a wide range of local and international 1980s hits by artists including Twisted Sister, Soft Cell, Joy, Petit Cheval, Cinema, Sweatband, Wonderboom and Sipho Hotstix Mabuse.

Watch the trailer here.

Just Now Jeffrey, which celebrates the local culture of growing up in the South Africa of the 1980s through creative and authentic storytelling – and a touch of humour, will be released in select Ster-Kinekor cinemas nationally from 03 May.

Book your tickets now at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight    #SterKinekor   #SupportLocal   #JustNowJeffrey 

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Issued on behalf of: Ster-Kinekor Theatres
Issued by: aHead PR
Contact: Janet de Kretser
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Cell: +27 (0)83 973 3531 

About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 42 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 334 large-scale screens, with 46 734 seats and the largest 3D footprint featuring 120 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 055 seats in Africa.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 6 screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com