Go Viral With Wian As Big Screen Masterclass Reveals Proven Formula Behind Massive Online Success
Written by: Janet de Kretser Save to InstapaperA big screen masterclass to social media success, exclusive to Ster-Kinekor
Digital content creator Wian, who has a staggering 315+ million likes and cultivated an audience of over 29.4 million followers, is taking his “secrets to social media stardom” out of the phone and onto the big screen.
Ûle Creative presents Go Viral – Fame is a Formula, an exclusive documentary masterclass revealing the proprietary system Wian uses to achieve massive, consistent online success. This cinematic event proves that fame isn't luck, it’s a replicable formula.
The masterclass will screen exclusively at select Ster-Kinekor cinemas across South Africa, Namibia and Zambia from 14 November 2025.
The Formula Revealed: From Passion to Profitable Empire
Go Viral – Fame is a Formula is a high-energy documentary that offers a deep dive into Wian’s strategic architecture for digital growth and is the ultimate guide for anyone looking to build a powerful, profitable online presence.
The masterclass breaks down crucial, proven strategies essential for today’s digital landscape, including:
- Content creation hacks that guarantee engagement
- Platform mastery for maximising reach across all major channels
- Audience retention techniques to keep followers active and loyal, and
- Turning online influence into a sustainable, monetisable journey
This event is specifically designed for aspiring creators, established influencers, digital agencies, and brand marketing teams looking to gain a competitive edge by learning directly from one of the industry's most successful social media stars.
As Wian states, "The world watches me, now I'll show you how to make the world watch you."
Watch the trailer here
The Go Viral – Fame is a Formula masterclass screens at select Ster-Kinekor cinemas countrywide, and in Namibia and Zambia, on 14, 15 and 16 November, and standard ticket prices apply.
For more information and to book, logon to the new-look Ster-Kinekor website at www.sterkinekor.com or download the new and improved SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).
#DoMoviesRight #sterkinekor #GoViral #WianTheMagician #fameisaformula
Issued by: aHead PR
On behalf of: Ster-Kinekor Theatres
For media information: Janet de Kretser
Tel: 083 973 3531
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
About Ster-Kinekor
Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 33 commercial cinema complexes in South Africa that house 255 large-scale screens, with 33,951 seats and the largest 3D footprint featuring over 100 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX, Kids Cinema, Cine Prestige, and DBox). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3,014 seats.
As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with eight IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ Cinema complete with slides and bean bag seating (currently six screens) as well as D-BOX which brings movie experiences to life with motion seats. Most recently, Ster-Kinekor introduced SKX-PERIENCE Powered by Jozi X at The Zone in Rosebank, an indoor adventure hub offering axe throwing, gel blaster, splatter room and escape rooms, adding a new dimension to the Ster-Kinekor entertainment experience.
As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.
The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry-leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor has extended its loyalty offering to include the first subscription model in South Africa: SK Subscription Club, which offers members a limited or unlimited number of movies per month at a set cost whilst also enjoying the benefits of SK Club.
As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.
See more at: www.sterkinekor.com
Get new press articles by email
With all our marketing experience we confidently offer all services within the marketing wagon wheel. Our strength is in the blend of top industry capability and client-side knowledge. We know what is important and how best to deliver this. With our expertise and experience we can get powerful brand stories into market in weeks not months with strategies that are practical and powerful, not... Read More
Latest from
- Enjoy a Black Friday R99 movie ticket and combo special with Ster-Kinekor, for one day only
- It’s just a… step back in time with Ster-Kinekor’s Throwback Cinema titles this November!
- Big Music Stars. Bigger Sound. Biggest Screen
- Relive the magic of some classy cinema classics with Ster-Kinekor’s Throwback Cinema
- Make it a ‘Cat-tastic’ October school holiday feast with Ster-Kinekor
- Springing Into September With Some Timeless Movie Classics
- Verdi's Aida bursts onto the big screen with Cape Town Opera's spectacular all-South African production
- Join a walking tour to explore and celebrate Jozi’s vibrant neighbourhoods and communities
- Watch Music Royalty On The Big Screen This Weekend With Prince And The King Of Waltz
- Ster-Kinekor to Screen Two New NT Live Productions on the Big Screen
- Looking To Crack The Code To Online Success? Follow Your Path To Viral
- Joburg ready to host Bokke and Wallabies at Ellis Park this weekend
- Holiday Time Is the Perfect Time to Make New Friends on the Big Screen
- The Power of Film Tourism - Can movies, TV shows and adverts impact and drive destination tourism
- South African Marketing & Creative Talent Celebrated at Cannes Lions
The Pulse Latest Articles
- Fast, Connected, Screen-free: The Big Toy Trends Defining Christmas 2025 (December 4, 2025)
- Dezemba Coolerbox Culture: The Small Summer Swaps That Make A Big Difference (December 4, 2025)
- Amarantine Travels Launches Summer Season Tours Showcasing South Africa’s Culture, Coastline And Winelands (December 3, 2025)
- Steinmüller Africa Teams At Kriel And Majuba Hit 1 Million Rcr‑free Hours (December 3, 2025)
- Natasha Van Der Merwe’s Festive Shopping Picks: Wellness, Style And A Little Treat (December 1, 2025)
