Baz Luhrmann’s Epic Elvis Presley In Concert Special Screens Exclusively In IMAX For One Week

Ladies and gentlemen… Elvis has entered the building. Music royalty is making its way onto the largest cinema screen from Friday 20 February, for one week only. The undisputed King of Rock ‘n Roll will flaunt his stuff for a full-on immersive IMAX® experience exclusively at select Ster-Kinekor cinemas, before releasing in more 2D cinemas across the country from 27 February.

Experience director Baz Luhrmann’s latest spectacle on the only screens that can capture its scope – IMAX. Described as somewhere between documentary and concert film, EPiC: Elvis Presley in Concert is a unique work.

Featuring archive footage lovingly restored by Luhrmann from outtakes, archives, and unreleased content, cinema audiences can immerse themselves in the King of Rock ‘n Roll’s epic world on the only screens epic enough to fit it.

While researching footage for the 2022 smash hit film Elvis starring Austin Butler in the title role, the legendary film director, working out of an office in Graceland for 18 months, unearthed never-before-seen Super 8 personal video from the archives. Luhrmann also tracked down 59 hours of forgotten footage from Elvis: That's the Way It Is, the film of Elvis' legendary 1970 Summer Festival in Las Vegas, and his road concert film from two years later, Elvis on Tour.

“We found this audio of Elvis just talking very unguardedly about his life, which he never did,” Luhrmann said of his ‘aha’ moment. “We thought, ‘You know what? This is an opportunity.’” The result is EPiC: Elvis Presley in Concert, a 96-minute-long film that is part documentary, part live concert and, above all, a chance for Elvis to tell his own story in his own words for the first time.

In the words of Elvis: “I'd like to talk to you a little bit, ladies and gentlemen, about how I got in this business. There's been a lot written and a lot said but never from my side of the story… The image is one thing, and a human being is another. It’s very hard to live up to an image, I tell you…”

Watch the trailer here

This cinematic concert film experience, featuring more than 70 musical pieces performed by Elvis, including covers of songs by various artists, is a must-see for all Elvis fans, both young and old! The period of the King’s career that EPiC showcases includes footage that is so well-rendered that cinema audiences will feel as if they are part of the screaming audience while watching the film.

Watch it exclusively in Ster-Kinekor’s IMAX cinemas – Cradlestone, Eastgate, and Mall of Africa in Johannesburg, The Grove in Tshwane, Baywest in Gqeberha, and at Capegate, Blue Route and V&A Waterfront in Cape Town – from 20 February for one week only. From 27 February, the 2D cinematic release will also be shown at these sites, plus at the following Ster-Kinekor sites: Rosebank Nouveau and Sandton in Johannesburg, Garden Route Mall in George, Somerset Mall in Somerset West, and at Tygervalley in Cape Town.

Book for EPiC: Elvis Presley in Concert on the new-look Ster-Kinekor website at www.sterkinekor.com or download the new SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | and follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight     #sterkinekor    #EPiC   #IMAXExperience   #ConcertFilm   #ElvisPresley

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About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 32 commercial cinema complexes in South Africa that house 249 large-scale screens, with 33 147 seats and the largest 3D footprint featuring 99 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX, Kids Cinema and Cine Prestige). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3 014 seats.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with eight IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ Cinema complete with slides and bean bag seating (currently seven screens) as well as D-BOX which brings movie experiences to life with motion seats. Most recently, Ster-Kinekor introduced SKX-PERIENCE Powered by Jozi X at The Zone in Rosebank, an indoor adventure hub offering axe throwing, gel blaster, splatter room and escape rooms, adding a new dimension to the Ster-Kinekor entertainment experience.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry-leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor has extended its loyalty offering to include the first subscription model in South Africa: SK Subscription Club, which offers members a limited or unlimited number of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.

See more at: www.sterkinekor.com