Two Throwback Cinema Movies Perfect for the Month of Love – and Returning of the King

As the month of love draws near, Ster-Kinekor’s Throwback Cinema promotion continues into February with two love-themed classics for you and your loved one to enjoy, plus the final film in the Lord of the Rings trilogy – all at the classic price of just R50 per ticket.

“Bringing back popular movie titles from years gone by is proving to be a popular must-see-again option for our big screen fans and, with the discounted ticket price for these Throwback Cinema titles, what's not to love in this month of love! Continuing this popular promotion, the February line-up includes two special Valentine-focused titles, either as repeat viewing or for a first-time big screen experience,” says Lynne Wylie, chief marketing officer at Ster-Kinekor Theatres.

First up, releasing on 06 February, is the psychological thriller, Fifty Shades of Grey (PG16). Despite mixed reviews when the first film in the franchise released in 2015, the movie was a major commercial success, grossing over $569 million worldwide against a $40 million budget. The film, based on the best-seller book by E.L. James, and directed by Sam Taylor-Johnson, became a talking point on consent and the portrayal of kink in mainstream media.

When college senior Anastasia Steele (Dakota Johnson) steps in for her sick roommate to interview prominent businessman Christian Grey (Jamie Dornan) for their campus paper, little does she realise the path her life will take. Christian, as enigmatic as he is rich and powerful, finds himself strangely drawn to Ana, and she to him. Though sexually inexperienced, Ana pursues the relationship but soon learns that Christian's sexual desires push the boundaries of pain and pleasure.

Watch the trailer here

The second film for February, releasing just after just Valentine’s Day on 20 February, is the 1995 romantic comedy, Sense and Sensibility. The film is based on the timeless novel by Jane Austen, with the screenplay written by Emma Thompson, for which she won an Oscar. The Dashwood sisters, sensible Elinor and passionate Marianne, feel their chances at marriage seem doomed by their family's sudden loss of fortune.

In Georgian era England, when their father Henry Dashwood dies unexpectedly, his estate must by law pass on to his son from his first marriage, John and his wife Fanny. But these circumstances leave Mr. Dashwood's current wife and three daughters Elinor, Marianne, and Margaret, without a home and with barely enough money to live on. As Elinor and Marianne struggle to find romantic fulfilment in a society obsessed with financial and social status, they must learn to mix sense with sensibility in their dealings with both money and men. Directed by Ang Lee, the film stars Emma Thompson, Kate Winslet, Hugh Grant, James Fleet, Tom Wilkinson, Gemma Jones, Harriet Walter, Alan Rickman and Hugh Laurie.

Watch the trailer here

Continuing the celebrations of the 25th anniversary of The Lord of the Rings film trilogy as part of Throwback Cinema in February, the third film has its big screen release on 27 February. The journey reaches its emotional and cinematic climax with The Return of the King, which swept the 2004 Academy Awards with 11 Oscars, including Best Picture, Best Director for Peter Jackson, and Best Writing, Adapted Screenplay, a record-tying achievement that cemented the trilogy’s place in film history.

Because great movies never go out of style, don’t miss your chance to enjoy more special moments on the big screen once again. Throwback Cinema titles are screened at the following Ster-Kinekor sites: Sandton, Mall of Africa, Eastgate, Cresta and Rosebank Nouveau in Johannesburg; Irene and The Grove in Tshwane; Vaal in Vanderbijlpark; Mooirivier in Potchefstroom; Baywest in Gqeberha; Somerset Mall in Somerset West; and Blue Route, V&A Waterfront, Capegate and Tygervalley in Cape Town.

In addition to these sites, the final film in The Lord of the Rings trilogy will also be shown at the following Ster-Kinekor cinemas: Fourways, Cradlestone, and The Zone @Rosebank in Johannesburg; Brooklyn in Tshwane; Mimosa in Bloemfontein; Watercrest (Waterfall) in KZN; Garden Route in George; and Bayside in Cape Town.

All tickets for the Throwback Cinema titles for February are R50. Book on the new-look Ster-Kinekor website at www.sterkinekor.com or download the new-look SK App on your smartphone.  For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

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Issued by:                                         aHead PR                                                      

On behalf of:                                   Ster-Kinekor Theatres                                                                   

For media information:                 Janet de Kretser                                                 

Tel:                                                     083 973 3531

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About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 33 commercial cinema complexes in South Africa that house 255 large-scale screens, with 33,951 seats and the largest 3D footprint featuring over 100 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX, Kids Cinema, Cine Prestige, and DBox). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3,014 seats.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with eight IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ Cinema complete with slides and bean bag seating (currently six screens) as well as D-BOX which brings movie experiences to life with motion seats. Most recently, Ster-Kinekor introduced SKX-PERIENCE Powered by Jozi X at The Zone in Rosebank, an indoor adventure hub offering axe throwing, gel blaster, splatter room and escape rooms, adding a new dimension to the Ster-Kinekor entertainment experience.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry-leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor has extended its loyalty offering to include the first subscription model in South Africa: SK Subscription Club, which offers members a limited or unlimited number of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.

See more at: www.sterkinekor.com