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Santam, FAIRLADY and TRUELOVE Magazines have partnered up in the search to find the best female entrepreneurs in the country: three amazing women who are creating opportunities for others and boosting South Africa`s economy by setting up their own businesses. The panel of respected judges presiding over the awards are: Professor…
One of the many casualties of the Coronavirus pandemic has been this year’s Jive Cape Town Comedy Festival. But instead of leaving festival fans hanging with their hand sanitisers and face masks, the DUKE Group created the Jive #5SecondsOfFunny Challenge taking some of Cape Town’s best-loved comedians online for 30…
Corona Virus affecting brands & Marketing Industry - How to stay relevantCorona Virus affecting brands & Marketing Industry - How to stay relevant As the coronavirus outbreak spreads, the world’s biggest and smallest companies have begun making contingency plans to ensure minimal impact. Self-quarantine, work from home and social distancing…
Havas PR walked away with three awards at the 23rd Public Relations Institute of South Africa’s PRISM Awards. The awards ceremony was hosted virtually, on Friday 15th May 2020, on a livestream by PRISM Convenor, Palesa Madumo and PRISA President, Victor Sibeko. The three awards received by Havas PR were for two…
A few years back, I read an article about an entrepreneur who operated a tourism shuttle service in Orlando, Florida, USA, with one van and how over the years, he grew it into a multi-million dollar operation, but not without going through tough times while he was building the business.…
The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part…
Workbench, the brand building communication agency, was recently appointed as Mukuru’s creative agency partner. The appointment includes above the line as well as below the line campaigns for the leading African money transfer service brand. Working closely with the Mukuru exco and Watson Ferguson marketing consultancy, Workbench was brought on…
In preparation for lifting of the lockdown, a free website listing service is being offered to job seekers, employers and small business such as electricians, plumbers, web developers, consultants, mechanics, carpet cleaners and pest control businesses, amongst many others, without any requirement for them to have a website or digital…
There is no doubt that lockdown has caused chaos for most businesses in South Africa. This is why Cuberoo has made their services more accessible than ever before for businesses across the country.  Use the COVID19 coupon to get Cuberoo’s Social Media Training for ONLY R900.  Cuberoo has helped over…
South Africa’s leading online platform connecting locals with professionals and businesses is proud to announce its international expansion in 2020. Snupit is now operating in India. Their new website for India can be accessed at www.snupit.com. Avinash Samlall, Snupit’s Founder and CEO, commented on this, “We’re both very proud and…
Wednesday, 18 March 2020 16:20

What is USSD marketing?

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First off, we’re sure you’ve dialled *100# before to top up airtime. That is a USSD! USSD can be accessed from any phone! All responses on the USSD are recorded and stored, providing valuable insight into the behaviour and wants of your target market. Why it works for marketing USSD…
Wednesday, 18 March 2020 09:15

HOW TO MARKET TO MILLENNIALS AND AFRILENNAILS

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As the world progresses towards becoming more digitally sophisticated, marketers are grappling with how to better engage with one of the biggest, tech-savvy consumers: Millennials, or more specifically Afrilennials (African Millennials). While the exact qualifying period which constitutes who is a Millennial and who’s not is up for debate, what…

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MyPressportal is geared towards the South African Market only. A press release can have a huge impact on the marketing of your company, as many journalist use press releases to communicate new happenings from all types of companies and NGO's. MyPressportal is FREE. We do not plan not to make this a paid service. If you would like to know more about the system, please read the FAQ.