One Trilogy To Rule Them All – The Lord Of The Rings Returns To The Big Screen At Throwback Prices

For fans of epic storytelling, unforgettable characters and cinema at its most spectacular, the journey back to Middle-earth begins this month. Ster-Kinekor celebrates the 25th anniversary of the release of The Lord of the Rings trilogy with a special big-screen promotion as part of its popular Throwback Cinema series.

Audiences will once again be able to experience award-winning director Peter Jackson’s landmark fantasy trilogy the way it was meant to be seen – on the big screen – with all tickets priced at just R50 at select Ster-Kinekor cinemas.

The trilogy will be screened on the following dates:

From 16 January: The Lord of the Rings: The Fellowship of the Ring (2001)From 30 January: The Lord of the Rings: The Two Towers (2002)From 27 February: The Lord of the Rings: The Return of the King (2003)Released between 2001 and 2003, The Lord of the Rings trilogy redefined the fantasy genre and set new benchmarks for filmmaking on a global scale. Based on J.R.R. Tolkien’s beloved novels, the three films were shot back-to-back in New Zealand and brought Middle-earth vividly to life through groundbreaking visual effects, meticulously crafted worlds and an ensemble cast led by Elijah Wood, Sir Ian McKellen, Orlando Bloom, Viggo Mortensen, Sean Astin and Cate Blanchett.

The Fellowship of the Ring introduces audiences to the quest to destroy the One Ring, setting the stage for an epic battle between good and evil. The Two Towers deepens the story with darker themes, larger-scale battles and the unforgettable introduction of Gollum, voiced by Andy Serkis and brought to life through a pioneering motion-capture performance.

The journey reaches its emotional and cinematic climax with The Return of the King, which swept the 2004 Academy Awards with 11 Oscars, including Best Picture, Best Director for Peter Jackson, and Best Writing, Adapted Screenplay, a record-tying achievement that cemented the trilogy’s place in film history.

More than two decades later, The Lord of the Rings remains a cultural touchstone, celebrated for its timeless themes of friendship, courage and sacrifice, and for proving that fantasy could be both intimate and epic on screen.

Ster-Kinekor’s Throwback Cinema gives movie lovers the chance to revisit iconic films at accessible prices. This anniversary celebration provides the perfect opportunity for longtime fans to return to Middle-earth, or for new audiences to discover the trilogy on the big screen for the first time.

Because great movies such as this trilogy never go out of style, don’t miss your chance to enjoy special moments on the big screen once again. Throwback Cinema titles are screened at the following Ster-Kinekor sites: Sandton, Mall of Africa, Eastgate, Cresta and Rosebank Nouveau in Johannesburg; Irene, Brooklyn and The Grove in Tshwane; Vaal in Vanderbijlpark; Mooirivier in Potchefstroom; Shelly Beach in KZN; Baywest in Gqeberha; Somerset Mall in Somerset West; and Blue Route, V&A Waterfront, Capegate and Tygervalley in Cape Town.

All tickets for January’s cult and classic line-up of Throwback Cinema titles are only R50. Book on the new-look Ster-Kinekor website at www.sterkinekor.com or download the new-look SK App on your smartphone.  For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

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Issued by:                                          aHead PR                                                      

On behalf of:                                      Ster-Kinekor Theatres                                                                      

For media information:                      Janet de Kretser                                                 

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About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 33 commercial cinema complexes in South Africa that house 255 large-scale screens, with 33,951 seats and the largest 3D footprint featuring over 100 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX, Kids Cinema, Cine Prestige, and DBox). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3,014 seats.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with eight IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ Cinema complete with slides and bean bag seating (currently six screens) as well as D-BOX which brings movie experiences to life with motion seats. Most recently, Ster-Kinekor introduced SKX-PERIENCE Powered by Jozi X at The Zone in Rosebank, an indoor adventure hub offering axe throwing, gel blaster, splatter room and escape rooms, adding a new dimension to the Ster-Kinekor entertainment experience.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry-leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor has extended its loyalty offering to include the first subscription model in South Africa: SK Subscription Club, which offers members a limited or unlimited number of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen.

See more at: www.sterkinekor.com