Add R2.50 to Your Ster-Kinekor Movie Ticket to Improve Eye Care Across South Africa

When we have good eyesight, we often take it for granted, but losing it can be life-altering. National Eye Care Awareness Month in October highlights the importance of eye health, especially in preventing and treating avoidable blindness.

In line with this, Ster-Kinekor’s Vision Mission CSI programme encourages moviegoers to make a difference by adding R2.50 or more to their cinema ticket purchase. "Sight and vision are critical to consuming our product," says Lynne Wylie, Chief Marketing Officer of Ster-Kinekor. "This connection inspired our Vision Mission programme, which supports communities through eye care initiatives."

Transforming Lives Through Vision Mission

Early detection and treatment of eye issues can change lives. Every eye test and pair of spectacles donated through Vision Mission can significantly impact a child’s future. “Providing spectacles helps children excel at school, on the sports field, and in social situations,” Wylie adds.

Generous contributions from Ster-Kinekor patrons have funded eye examinations, spectacles, and even corneal transplants for children. Since the programme’s inception, Vision Mission has reached over 364,784 underprivileged students, with almost 30% receiving further optometric care. More than 16,480 people have been given glasses, and 33 young people have undergone successful corneal transplants.

The Global Challenge of Childhood Blindness

Globally, three-quarters of the world's 1.4 million blind children live in developing countries, including South Africa. Blindness in these children often leads to social isolation and educational disadvantages. For every blind child, three others have severe vision impairment, and 13 need eyeglasses. Around 17 million children worldwide experience low or blurred vision without access to visual aids.

A Call to Action

With 75% of blindness cases being preventable, having regular eye tests is crucial. However, for many South Africans, yearly eye exams are inaccessible. Vision Mission aims to provide essential eye care to as many young people as possible, relying on the ongoing support of Ster-Kinekor customers.

"We are grateful to everyone who has donated to Vision Mission," Wylie says. "Your generosity brings the #GiftOfSight to those in need. If you’ve ever skipped the 'Donate to Vision Mission' button while buying movie tickets, consider clicking it next time. Your donation can brighten a young person’s future."

Find out more about Vision Mission here.

#DoMoviesRight #SterKinekor #SKVisionMission #EyesOnABrighterFuture

Press Release Submitted By

Company Name: aHead PRContact Person: Janet de KretserTel: 083 973 3531Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

About Ster-Kinekor Theatres

Ster-Kinekor is Africa’s largest cinema exhibitor, synonymous with the magic of the movies in South Africa. Operating 41 commercial cinema complexes locally and six international sites, Ster-Kinekor offers 329 screens and over 45,946 seats. Known for pioneering cinema concepts like Cinema Nouveau, Cine Prestige, and IMAX, the company also boasts a Kids' cinema with slides and D-BOX motion seats.

About Vision Mission

Since October 2005, Vision Mission has provided preventative eye care to disadvantaged communities. Over 363,166 learners have been screened, with thousands receiving glasses and 32 corneal transplants performed. Expanding in recent years, the initiative now also addresses hearing impairments.

See more at: www.sterkinekor.com

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Social Media Post

A Small Donation Can Make a World of DifferenceAdd R2.50 to your Ster-Kinekor ticket to support eye care for South Africa’s youth. Every bit helps give the #GiftOfSight!

#VisionMission #SterKinekor #DoMoviesRight #SKVisionMission

#pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica