Looking To Crack The Code To Online Success? Follow Your Path To Viral

A four-part series that takes you on a journey to social media success, exclusive to Ster-Kinekor

If you are looking to grow your social media following, ensure your posts hit the target market or want to build a career as an influencer, your nearest Ster-Kinekor cinema could have all the answers. You might not consider this to be the obvious destination, but a new four-part educational series from Ûle Creative, Your Path to Viral, is bringing social media’s biggest secrets to the big screen. The series will be showing exclusively at select Ster-Kinekor cinemas across South Africa, and at its cinemas in Namibia, and Zambia.

“Your Path to Viral is your ultimate guide to building a powerful online presence. From content creation tips to proven audience-growth strategies, I will share my first-hand experience of turning a passion into a profitable career,” says Wian Van Den Berg, or Wian the Magician as he is more popularly known. Designed for influencers, aspiring creators, digital agencies, and marketing teams, the series also breaks down the strategies behind successful viral campaigns – and, with a following of more than 29,4 million and 315 million likes, Wian knows a thing or two about creating engaging content that can be monetised.

The four-part masterclass series kicks off with an exclusive red-carpet premiere at Ster-Kinekor The Grove in Tshwane on Wednesday, 27 August at 20:00, with Wian the Magician – one of South Africa’s most-followed creators – in attendance. Tickets for this premiere event are R450, giving fans the chance to meet Wian in person and be among the first to view Episode 1 of his series. A number of other sites will also screen Episode 1 at 20:00 on 27 August, without the interactive element.

After the premiere, each of the four episodes will play out on the big screen over a four-week period. Episode 1 is available from 28 August to 02 September, screening daily at 14:30 and 20:00 at all participating sites.

Episodes 2 to 4 will drop on 03, 10 and 17 September respectively, when cinema audiences will be able to connect with Wian via a Live Chat feature, bringing an interactive element and the opportunity to experience real-time conversations alongside the screening.

“We are excited to be bringing this original education series to our cinemas, with the interactive chat element bringing a whole new dynamic to the viewing and learning experience. From your feed to the big screen, this original masterclass series is your chance to learn from one of the country’s best – and take your content creation to the next level. We look forward to seeing what you do with it,” says Lynne Wylie, chief marketing officer at Ster-Kinekor.

Watch the trailer here

Your Path to Viral will be showing at all Ster-Kinekor cinemas countrywide that are fitted with WiFi. Tickets for regular screenings of the four episodes, from 28 August to 17 September, are R250 (NAD250 in Namibia and ZMW250 in Zambia).

For more information and to book, logon to the new-look Ster-Kinekor website at www.sterkinekor.com or download the new and improved SK App on your smartphone.  For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight   #sterkinekor   #yourpathtoviral   #WianTheMagician

ENDS

About Ster-Kinekor

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 34 commercial cinema complexes in South Africa that houses 268 large-scale screens, with 36 277 seats and the largest 3D footprint featuring 100 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX, Kids Cinema and Cine Prestige). It also operates four cinema complexes in Namibia, Zimbabwe and Zambia, with 23 screens and 3 014 seats. 

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa; and has headed the return of the IMAX® Experience, with eight IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently five screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com