South Africa’s tourism industry will now have the opportunity to enter their online videos in the inaugural edition of the Travel Video Awards, which was launched to create an interactive platform for travellers to engage with destinations, hotels, tourist attractions, and service providers, on a one-one basis.
The Awards organisers are calling on all destinations like provinces, cities, districts, towns hotels, guesthouses, and tourist attractions to nominate and list their videos on the awards web site, which will be voted for by the public at large as well as an esteemed panel of judges, which will be appointed shortly before the closing date of the nominations.
According to Gerrit Davids, MD of Gerom Media, organisers of the Awards, “It is a known fact that the demand for online video consumption is surpassing that of traditional television viewing, making it the fastest-growing digital option for consumers.”
Davids says, “With that in mind, the tourism industry is probably one of the biggest producers of video content, even before the Covid-19 pandemic and with lockdown having caused an increased demand for video content, the Awards will aim to give recognition to those tourism stakeholders, who are also looking for more platforms to interact with their target market.”
Entry to the Awards is free for the first video and it should not be longer than 3 minutes.
Another condition of entry is that the video, must already be online on either YouTube or Vimeo, respectively and the link must be sent to the organisers.
Entries to the Awards have already opened and the closing date is on 31 August 2021 with the winners to be announced on 27 September 2021, which is also World Tourism Day.
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