11 December 2023

When The Lights Go OFF, The Show Goes ON…

Submitted by: Janet de Kretser

Stage 3 till 4pm; Stage 6 from 8pm; Stage 4 tomorrow at 2am… for most of us, trying to keep tabs on the latest – and constantly shifting – loadshedding schedule seems like a job best suited to Napoleon waging war, or by making a Wish upon a star. But, what’s not complicated is deciding how to keep the kids – and yourselves – entertained during those endless two-hour blackout blocks.  Ster-Kinekor has the answer – and the power!

Back-up generators and UPS (uninterrupted power supply) units have been installed in almost 75% of the leading cinema chain’s complexes across the country, giving audiences an uninterrupted movie experience from the opening frame to the end credits. As a result, a movie ticket is just the ticket you need to be transported into a world of fantasy, action, adventure, laughter or romance – and, to get a break from life’s daily powerless frustrations.

“With 32 of our 43 cinema complexes now fitted with generators, we ensure that the show goes on, even when the lights go off! The movie will keep playing on the big screen, and it’s the perfect answer to loadshedding. With a feast of blockbuster titles releasing on our screens over the next few weeks, as we gear up for the much-anticipated festive season, there is something for everyone to enjoy,” says Lynne Wylie, chief marketing officer of Ster-Kinekor.

“And, of course, with our IMAX cinemas, you have the opportunity to watch some of the biggest titles on the biggest screens in the country.”

Filmed specifically using IMAX cameras for a fully immersive cinema experience, some of the big titles that are being released in IMAX in time for the festive holiday period, include a magical movie for the whole family, Wonka, releasing on 08 December, with the much-anticipated Aquaman and the Lost Kingdom opening on 22 December in time for the Christmas Day long weekend.

RENAISSANCE: A FILM BY BEYONCÉ, which opened in cinemas globally on 01 December, can be enjoyed in Ster-Kinekor’s luxurious Cine Prestige cinemas nationally.

The following cinema complexes have been powered up with generators:

Limpopo:

  • Mall of the North (Polokwane)

KwaZulu-Natal:

  • Gateway
  • Watercrest

Mpumalanga:

  • Ilanga (Mbombela)

North West:

  • Matlosana (Klerksdorp)
  • MooiRivier (Potchefstroom)

Gauteng:

  • Carnival City
  • Centurion
  • Cradlestone
  • Cresta
  • Eastgate
  • East Rand Mall
  • Fourways
  • Greenstone
  • Mall of Africa
  • Maponya (Soweto)
  • Rosebank Nouveau
  • Sandton
  • Southgate
  • Sterland (Pretoria)
  • The Grove (Pretoria)
  • The Zone @Rosebank
  • Vaal Mall (Vanderbijlpark)
  • Wonderpark (Pretoria)

Eastern Cape:

  • Baywest (Gqeberha / PE)

Western Cape:

  • Blue Route
  • Capegate
  • Cavendish
  • Garden Route Mall (George)
  • Somerset (Somerset West)
  • Tygervalley
  • V&A Waterfront

“Now that loadshedding is sorted, all that remains is for you to book your tickets, choose your favourite drink and popcorn combo and settle back in one of our super-comfortable cinemas – maybe it’s an IMAX seat, a luxurious Cine Prestige lounger, a feel-all-the-action D-Box chair or a colourful kids’ seat. As you are transported into another world for a few hours, the uninterrupted action unfolding on the big screen will deliver the rest!” says Wylie.

While the show goes on inside the cinemas, movie goers can now also enjoy free WiFi in the cinema foyer at select Ster-Kinekor cinemas. Your SK Club membership number is your access to the WiFi. If you are not yet a member, register here for free to enjoy the free WiFi, plus all the other fantastic benefits that SK Club offers, including half-price Tuesdays and a free movie ticket for your birthday.

For an uninterrupted, big screen cinema experience, book your tickets for your favourite movie at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437). 

#DoMoviesRight   #SterKinekor   #TheShowGoesOn

View the Ster-Kinekor loadshedding adverts here:

-- ENDS --

Issued by: aHead PR
On behalf of: Ster-Kinekor Theatres

For media information: Janet de Kretser
Tel: 083 973 3531 | E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 43 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 342 large-scale screens, with 47 961 seats and the largest 3D footprint featuring 124 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 7 screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com

Published in Leisure, Entertainment, Miscellaneous

aHead Public Relations

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