Catch Taylor Swift’s’ The Eras Tour’ in Ster-Kinekor’s IMAX and select cinemas nationally from 13 October...

Get ready Swifties, TayTay is coming to South Africa… well, her new Eras Tour concert film is, and it will be releasing in Ster-Kinekor’s immersive IMAX and luxurious Cine Prestige cinemas on 13 October, to coincide with the release date in the USA!

The cultural phenomenon continues, giving fans the opportunity to immerse themselves in this once-in-a-lifetime concert film experience, offering a breathtaking, cinematic view of the global, award-winning music icon that is Taylor Swift and her history-making The Eras Tour concert film. Of course, Taylor Swift: The Eras Tour outfits and friendship bracelets are the order of the day when watching the movie!

The highly anticipated film follows Taylor Swift’s remarkable journey. As The Eras Tour concert comes to life on the big screen, you can make the experience even more unforgettable by watching it in Ster-Kinekor’s Cine Prestige and IMAX cinemas at select sites. IMAX technology provides unparalleled picture and sound quality ensuring that every note, every dance move and every emotion becomes an immersive cinema experience.

Taylor Swift’s The Eras Tour has been a global sensation, captivating audiences around the world with its spellbinding performances and iconic music. Now, South African fans have the chance to relive the magic of this extraordinary tour. Enjoy a night of music, nostalgia, and sheer entertainment on the big screen in the comfort of Ster-Kinekor’s cinemas, including Cine Prestige where guests relax in extra-large, super-comfortable leather chairs, while ordering a selection of delicious snacks and drinks.

The music sensation wrote on her Instagram page: “The tour isn’t the only thing we’re taking worldwide…? Been so excited to tell you all that The Eras Tour concert film is now officially coming to theaters WORLDWIDE on Oct 13! Tickets available now on your local theater’s website!”.

What makes Taylor Swift’s The Eras Tour concert film truly remarkable is its ability to transport you back in time to Taylor’s unforgettable performances. From the captivating costumes to the mesmerising stage design, every detail has been meticulously captured on the big screen to give you a front row seat to one of the biggest concerts of the decade.

The film will be shown at the following Ster-Kinekor cinemas:

• Baywest (IMAX) - I’langa
• Blue Route (IMAX) - Mall of Africa (IMAX)
• Carnival City - Mall of the North
• Cavendish - Mooirivier
• CapeGate (IMAX) - Sandton
• Centurion - Secunda
• Cradlestone (IMAX) - Shellybeach
• Cresta - Somerset
• Eastgate(IMAX) - The Grove (IMAX)
• East Rand Mall - The Zone @Rosebank
• Fourways - Tygervalley
• Garden Route - V&A Waterfront (IMAX)
• Gateway (IMAX) - Vaal Mall
• Greenstone - Watercrest

Screening in Ster-Kinekor cinemas across the country will ensure that Swiftie fans everywhere have easy access to this sensational cinematic experience. The concert film will have screenings on the following dates:  13, 14 and 15 October in IMAX, Cine Prestige and select ter-Kinekor cinemas, and then in Ster-Kinekor cinemas from 19 – 21 October, 26 – 29 October, and from 02 – 05 November.

Don’t miss out on this opportunity of a lifetime to watch Taylor Swift’s The Eras Tour on the biggest IMAX screens, in Cine Prestige and at Ster-Kinekor cinemas countrywide. Book your tickets now at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight    #SterKinekor     #TSTheErasTour 

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Issued on behalf of: Ster-Kinekor Theatres
Issued by: aHead PR
Contact: Janet de Kretser
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Cell: +27 (0)83 973 3531

 About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 43 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 342 large-scale screens, with 47 961 seats and the largest 3D footprint featuring 124 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 7 screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com