The introduction of On-Pack Recycling Labels (OPRLs) in South Africa was a significant step aimed at enhancing consumer understanding of packaging recyclability. Launched in 2019 with support from the World Wildlife Fund (WWF), the guidelines were intended to provide uniform, clear instructions on how to manage packaging waste responsibly.

Clear Guidance for Consumers

Annabe Pretorius, Executive: Technical Operations at Plastics SA, explains that OPRLs are visual cues printed directly on packaging to inform consumers about the recyclability of different materials. “The goal of this streamlined communication was to guide consumers in making better disposal decisions, thereby boosting recycling rates across the country. By covering each component of the packaging, the labels aim to eliminate confusion and simplify recycling,” she says.

Collaboration and Implementation

Developed with input from the SA Plastics Pact and various industry partners, the OPRLs encouraged uniform adoption by brand owners and retailers. The hope was that consistent labelling would clarify recycling instructions for consumers, driving up the nation’s recycling rates.

Concerns About Current Guidelines

Despite the initial optimism, Pretorius raises concerns over certain elements of the guidelines, particularly the 30% recyclability threshold used to classify materials. She points out that many genuinely recyclable plastics do not meet this threshold, which creates confusion and can discourage recycling.

“Plastics SA tracks recycling rates by material type, while the OPRL guidelines link recyclability to these rates. Using the 30% threshold as a strict criterion is unrealistic, especially when comprehensive data for every individual product is lacking,” she explains.

The Role of Collectors in the Recycling Value Chain

Pretorius emphasises the crucial role of collectors, who sort and supply materials that recyclers need. “If enough of a specific plastic material is collected, it will naturally generate market demand. This is why we are opposed to the rigid 30% limit. Our guidance to consumers should be straightforward: if it’s a clean, mono-layer, mono-material plastic product, recycle it.”

The Need for Ongoing Education

Plastics SA stresses the importance of continuous education for everyone involved in the recycling process, from waste pickers to recyclers and consumers. Pretorius warns that new, recyclable product designs—like mono-layer pouches—may not be collected if there isn’t widespread awareness about their recyclability. “Even the most recyclable products won’t be recycled if they aren’t collected. If waste pickers wrongly believe certain materials aren’t recyclable, they lose out on valuable resources, even if these have been specifically redesigned for recyclability,” she adds.

A Call for Clarity

While the initial aim of OPRLs was to make recycling more accessible and increase recycling rates, Pretorius questions whether the labels have fully achieved these goals. “Our message needs to be clear and actionable: if it’s plastic, rinse it and recycle it,” she concludes.

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Press Release Submitted By

Company Name: Plastics SA
Contact Person: Annabe Pretorius
Website: www.plasticsinfo.co.za

Total Words: 523

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Social Media Post

Rethinking Recycling Labels in South Africa
Plastics SA calls for a review of OPRLs to make recycling clearer and more effective. Let’s simplify recycling: If it’s plastic, rinse and recycle!

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