Metpac-SA Promotes Recycling And Circular Economy Through "Plant The Seed" Video Series

MetPac-SA, a leading advocate for sustainable metal packaging solutions, is thrilled to announce its pivotal role as the lead sponsor of the innovative new series of videos about recycling and the importance of creating a circular economy that was developed by "Plant the Seed" – an organisation and social enterprise that assists businesses, schools and communities with their recycling and waste management solutions.

Explains Thomas Chevallier, Director at Plant the Seed: “Our brand-new and dynamic series of four videos are not just about waste and recycling – it’s a journey towards empowerment where every citizen learns to be a steward of the environment right from their home. The videos are engaging and informative and aim to create a blueprint for a sustainable tomorrow”.

Kishan Singh, CEO of MetPac-SA, says the Producer Responsibility Organisation (PRO) for the metals packaging industry felt strongly about supporting the Plant the Seed videos, as education is key to driving positive change towards a more sustainable future.

“This project aligns seamlessly with MetPac-SA's dedication to contributing significantly to the circular economy, sustainable development, and the creation of resilient ecosystems. Ongoing education is key and this series of videos succinctly explain the 'what, why, and how' of recycling in a way that is timeless and easy to understand by audiences of all ages and backgrounds,” Singh says.

Each video will offer practical insights and actionable tips for incorporating recycling into daily routines. From understanding the importance of segregating waste to exploring innovative recycling technologies, the series will cover a diverse range of topics designed to empower viewers to make informed choices that benefit both the environment and society at large:

Episode 1 – Waste hierarchy
Episode 2 – Separation at Source
Episode 3 – Plastic
Episode 4 – Tin and Metal

The video series will officially be launched on various platforms (Instagram, LinkedIn and Youtube) throughout the month of May 2024. Although only one of the videos focus specifically on the recycling of metal packaging, MetPac-SA felt it was important to support the making of all the videos in an effort to encourage individuals and communities alike to adopt environmentally conscious behaviours and embrace the principles of the circular economy.

“We would like to offer our sincere thanks and gratitude to MetPac-SA for collaborating with Plant the Seed and for their faith in our project. It would be impossible for us to execute our mandate without the support and buy-in of industry leaders who help amplify our message of sustainability. Together, we can catalyse widespread awareness and action towards building a more sustainable world,” Thomas concluded.