The hunt is on to track down the country’s leading young creative talent for an opportunity to showcase local excellence on the global stage. As the official South African representative for the Cannes Lions International Festival of Creativity, Ster-Kinekor is once again sponsoring the Film category of the Young Lions 2024 competition.

To kickstart the process, the Cannes Young Lions organisers are inviting all potential Young Lions to attend an online Masterclass at 14:00 (12:00 GMT) on Monday 05 February 2024. This is a free Zoom webinar designed to help prospective competitors make the best of their creativity and set them on the path to the Palais. Yes, that’s the one in Cannes, France!

The theme is: “Empower your Creative Process, Conquer Fear and Thrive in Young Lions Competitions 2024’. The virtual Masterclass event consists of talks and a Q&A covering creative bravery, breaking norms, and future proofing your creative career. During the session, you’ll learn:

• what the Young Lions Competitions are
• how to thrive during your local competition
• what it takes to win a LION, from previous winners
• how to tackle the ever-changing creative world and navigate your career in creativity, and
• the next steps for anyone 30 and under interested in the Young Lions Competitions.

The Masterclass is free to any young creatives who are interested in attending it. If you cannot make the event on 05 February, the session will be recorded – you’ll be able to watch the recording back from 8 February.

You can also view the information and sign up links on the Cannes Young Lions website. The RSVP link can be accessed here.

“The Young Lions competition gives the next generation of industry superstars the chance to prove themselves by responding to a brief under intense pressure over a 48-hour period,” says Lynne Wylie, Chief Marketing Officer of Ster-Kinekor. “We hope this Masterclass will inspire a new generation of young creatives to enter the competition when it is announced.”

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Issued by: aHead PR

On behalf of: Ster-Kinekor Theatres

For media information: Janet de Kretser
Tel: 083 973 3531
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. 

About Ster-Kinekor Theatres

Ster-Kinekor Theatres is the largest movie exhibitor on the African continent. To most South Africans, the word ‘movies’ is synonymous with the name ‘Ster-Kinekor’. The company operates 43 commercial cinema complexes in South Africa, with six international sites based in Namibia, Zambia and Zimbabwe. The cinema chain’s sites house 342 large-scale screens, with 47 961 seats and the largest 3D footprint featuring 124 state-of-the-art 3D screens in South Africa (Commercial, 3D, IMAX and Cine Prestige). The company operates in 6 cinema complexes with 33 screens and 4 077 seats in Africa.

As the industry leader, Ster-Kinekor has pioneered cinema concepts such as Cinema Nouveau, a dedicated art-house multiplex cinema, and the luxurious Cine Prestige theatres, the first ‘business class’ cinema experience in South Africa. It boasts a cinema that is fitted with the advanced Dolby Atmos sound system (at Gateway in Durban); and has headed the return of the IMAX® Experience, with nine IMAX® Theatres across the country. Ster-Kinekor has expanded its cinema innovation to launch the first Kids’ cinema complete with slides and bean bag seating (currently 7 screens) as well as D-BOX which brings movie experiences to life with motion seats.

As one of South Africa’s most loved brands, it is Ster-Kinekor’s ongoing mission to become synonymous with the unrivalled magic of the cinema experience, by providing ‘Great Moments at Their Greatest’. During 2013, the company embarked on a massive roll-out project to convert and equip every cinema with the very latest in digital projection and sound technology. The result of this upgrade is that every cinema now boasts state-of-the-art cinema technology that encompasses 2K and 4K digital projection and 5.1 and 7.1 surround sound systems.

The SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering, as well as half-price tickets on Tuesdays. Combined with industry leading loyalty programmes from Edgars Club and Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage. Ster-Kinekor have extended their loyalty offering to include the first subscription model in South Africa, SK Subscription Club offers members a limited or unlimited amount of movies per month at a set cost whilst also enjoying the benefits of SK Club.

As the market leader, Ster-Kinekor aims to spearhead the advancement of cinema across both South Africa and the rest of Africa, to ensure that consumers continue to experience movies as they were made to be seen – on the big screen. 

See more at: www.sterkinekor.com