Oceans Africa Expands Sardine Run Access with New East London Launch

Cape Town, South Africa, Oceans Africa has officially announced the launch of its Sardine Run East London package, offering ocean lovers a fresh and accessible way to experience South Africa’s legendary Sardine Run. Designed as a freedive-only, budget-friendly charter, this East London-based adventure provides a more convenient alternative to traditional Wild Coast expeditions, complete with sheltered river access, stunning coastal forest surroundings, and easy airport transfers. For booking details or travel advice, visitors can reach the team through the Oceans Africa contact page.

Bringing the Sardine Run Closer to Travellers

The Sardine Run, one of the ocean’s most exhilarating wildlife migrations, draws divers and photographers from across the world each year. Until now, most expeditions have required long travel days, rough sea launches, and remote accommodation. Oceans Africa’s East London launch changes that dynamic.

“Launching from the Kwelera River allows us to access the action zone quickly and safely,” said a spokesperson for Oceans Africa. “The sheltered river launch sardine run setup gives our guests more time in the water and less time fighting the elements. It’s an ideal option for those who want to witness the magic of the migration without the logistical complexity.”

Why East London Works

The new East London base was chosen for its strategic mix of comfort and proximity. The region offers coastal forest and estuary access, diverse marine life, and dependable infrastructure for travelers seeking shorter, more flexible itineraries.

Unlike more remote destinations, East London benefits from direct flights, established accommodation, and a vibrant local community. The freedive-first action zone makes it especially suited for agile interactions with bait balls, dolphins, and whales, while also aligning with Oceans Africa’s conservation-driven approach to low-impact ocean encounters.

A Freediving-Only Format for Maximum Connection

This freedive-only format allows participants to immerse themselves in the experience with speed and precision, essential when following rapidly moving sardine activity. Freedivers can enter the water faster, move more quietly, and enjoy a more intimate view of the spectacle without the encumbrance of scuba gear.

“The energy of the Sardine Run is unmatched,” added the Oceans Africa team. “Freediving brings you eye-to-eye with dolphins, gannets, and sometimes even sharks, all while maintaining a natural flow with the ocean. It’s not just a dive; it’s a shared rhythm with the sea.”

Supporting the Local Coastal Economy

Oceans Africa’s expansion into East London also supports local communities through tourism-related partnerships. The company works with small guesthouses, local guides, and marine operators to ensure the benefits of ocean tourism are shared within the region.

Accommodation near the Kwelera River ranges from self-catering lodges to beach cottages, with many offering easy access to the budget-friendly charter access point. Guests can also explore land-based activities such as estuary birding, hiking trails, and cultural experiences along the Eastern Cape coast.

Streamlined Logistics for Global Travellers

With East London Airport only a short drive away, transfers are simple and time-efficient. Oceans Africa provides assistance with transport, equipment hire, and additional adventure extensions, making it one of the most seamless Sardine Run experiences available in South Africa today.

For international travelers, this accessibility opens up new opportunities, whether combining the Sardine Run with a safari, surf trip, or other marine encounters along the coast.

About Oceans Africa

Founded on a passion for the sea, Oceans Africa specializes in marine adventure travel, freediving expeditions, and ocean conservation experiences across Southern Africa. The company’s portfolio includes whale watching, marine safaris, and small-group freediving charters that connect travelers with the ocean responsibly and authentically.