Tourismx Launches the Inaugural Travel Social Media Awards 2025 to Honour Digital Excellence in Tourism

The recently launched Social Media Marketing Institute (SMMI) is proud to announce the inaugural TourismX Social Media Awards, which will recognize outstanding achievements in social media engagement within the tourism sector.

While not part of the African Travel Indaba, the first-ever awards will be announced at the same time as the exhibition on 13 May 2025 in Durban, South Africa.

The Awards will celebrate the digital excellence of tourism brands and travel services that excel in creating meaningful, authentic online connections with their audiences.

TourismX aims to honour the most engaging tourism brands across various categories, showcasing the power of social media in the evolving tourism landscape.

Categories include destination marketing organisations, travel trade, hotels, airports, airlines, event planners, MICE services, and tourism influencers.

The focus will be on genuine interaction—measuring engagement through likes, shares, comments, and community-building rather than just follower numbers.

"Social media is transforming the way businesses and brands communicate with their customers, and these awards aim to highlight those leading the charge in creating authentic, impactful digital content," said Gerrit Davids, Head of the SMMI.

"Through the TourismX Social Media Awards, we want to celebrate creativity, innovation, and the power of digital storytelling in the tourism and MICE sectors."

Tourism entities are encouraged to simply email their public page Facebook profile to tourismx@gerommedia.co.za, and there is no cost attached to enter the awards.

For more information, Contact: Gerrit Davids, Director, SMMI and MD, Gerom Media

Mobile. +27 (0) 82 496 1657

E-mail:  info@gerommedia.co.za |

Website: https://www.gerommedia.co.za  

About the TourismX Categories:

The Social Media Champion of the Year Award will be handed out in the following Categories

- Accommodation- Guest Houses and B&Bs  

- Accommodation-Hotels

- Accommodation-Game Lodge/Nature Reserves

- Travel Services Provider    

- Airlines

- Airports  

- Industry Associations  

- Local Town Destination  

- District Destination  

- City Destination  

- Provincial Destination  

- National Tourism Authority  

- Tourist Attraction  

- Travel Media Publication (Digital/Online/Print)  

- Destination Management Company  

- National Parks  

- Tour Operators  

- Tourism Land Transport  

- Tourism Marketing Organisations  

- TourismX Social Media Brand of the Year