South African betting companies are slugging it out on social media.

With the betting industry frequently in the news lately, a recent research report by Gerom Media, examining how leading South African betting companies used Facebook to engage their audiences from January to May 2025, categorises performance into top, moderate, and low performers.

The report reveals sharp contrasts in how betting brands approach content, with some leveraging frequent and interactive posts to maximise visibility, while others underperform despite having large followings.

Standout performers such as Easybet_ZA and 10bet South Africa demonstrate that size isn't everything; smart content strategies can yield excellent returns even with modest follower bases.

Brands like Hollywoodbets SA and Betway South Africa, despite commanding huge audiences, fail to capitalise on their reach due to extremely low interaction rates.

Meanwhile, several brands, including Bet.co.za and GBets, are struggling to gain traction altogether.

According to Gerrit Davids, MD at Gerom Media, “The South African betting sector’s Facebook landscape illustrates the classic gap between broadcasting content and engaging users. The top performers show how strategic consistency, strong visuals, and regular posting win attention, even in a highly competitive space.”

Top Performers

Easybet_ZAWith a Page Performance Index (PPI) of 100%, Easybet_ZA ranks as the leading performer. Despite a modest following of just 21.8K, the brand posted frequently (1,387 posts) with an impressive interaction rate of 0.4% and nearly 104K total engagements. Its high content volume and agility make it a standout case of quality audience engagement through consistent storytelling.

10bet South AfricaAlso scoring a PPI of 100%, 10bet SA proves how impactful a smaller but highly engaged audience can be. With 128K followers and a 1.02% interaction rate (highest overall), the brand earned 326K daily views and over 245K likes. Its strong use of video content and consistent engagement strategy puts it in the top tier.

Moderate Performers

Hollywoodbets SABoasting a massive 445K followers and a 30.81% growth rate, Hollywoodbets SA added over 104K new fans. However, its interaction rate was a mere 0.03%, and total interactions were only 98.5K—highlighting underutilisation of its potential. The low engagement suggests its content lacks resonance or fails to provoke meaningful action.

Betway South AfricaWith the largest follower base (674K), Betway SA also recorded strong absolute numbers: 79K total interactions from 1,509 posts. However, its PPI of 32% and an interaction rate of just 0.04% reflect weak efficiency. The platform is likely under-leveraging its social presence and over-relying on legacy reputation.

Supabets Gaming GroupSupabets presents a mixed case: decent posting (445 posts) and 69K total engagements from 81K followers, but a relatively low PPI of 23%. With a 0.2% interaction rate, it does better than others in its tier but still shows room for strategic refinement, particularly around post quality and timing.

Low Performers

SuperSportBetDespite having 47K followers and a decent growth rate (20.11%), SuperSportBet scored just 0.11% interaction from 581 posts and 1.7K total engagements. With a PPI of 30%, its performance is technically mid-range, but its content’s lack of impact lowers its effectiveness.

Sportingbet SASportingbet SA has 61.6K followers but a very low interaction rate of 0.02% and PPI of 4%. Its 1,065 posts led to only 5.4K total engagements. The brand struggles to move beyond basic visibility.

Playa Bets, GBets, and Bet.co.zaThese brands occupy the bottom of the table:

Playa Bets: (1.2% growth, 0.1% interaction rate) with a PPI of just 1%

GBets Sports Betting: (0.64% growth, 0.01% interaction rate, PPI of 3%)

Bet.co.za: (PPI 1%, negative follower growth -0.13%)

All three suffer from minimal audience interaction and little evidence of strategic engagement. Their performance calls for urgent intervention in both content quality and distribution.

Key ObservationsHigh posting rate equals high engagement, and some brands like Betway and Hollywoodbets post frequently and have large audiences but suffer from extremely low interaction rates.

Smaller brands outperform on quality, and the likes of Easybet_ZA and 10bet SA, with much smaller audiences, outperform in engagement per post and interaction rate.

Content strategy gaps exist between the top brands, which are likely to have a better grasp of targeted, engaging, multimedia-rich content, while others may lack either volume, relevance, or promotion tactics.

Reels/Video impact is missing for most brands, indicating either a gap in usage or tracking.

Gerrit Davids | MD | Gerom Media | Mobile. +27 (0) 82 496 1657 | E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. | Website: www.gerommedia.co.za