New Podcast Episode Tackles the Most-Asked Question in Podcasting

New Podcast Episode: “Getting Sponsors for Your Podcast” – Episode 3 of Become a Podmaster™ Tackles the Most-Asked Question in Podcasting

Baird Media is excited to announce the release of Episode 3 of the Become a Podmaster™ podcast, titled Getting Sponsors for Your Podcast: What Actually Works. The episode is available from today, 6 May 2025.

In this episode, hosts Hendrik and Ethan Baird take a clear, no-fluff look at the question almost every podcaster asks at some point:
How do I make money from my podcast?

Featuring real-world insight from leaders at the South African Podcasters Guild (SAPG) and industry veterans from Solid Gold Podcasts, this conversation explores what sponsorship really takes, especially in the South African podcasting space.

Here’s what listeners can expect from this episode:

• What’s the difference between advertising and sponsorship, and why it matters
  • How to get your podcast sponsor-ready with consistent publishing and engaged listeners
  • Why chasing sponsors too early can backfire
  • What sponsors actually care about (hint: it’s not just your download numbers)
  • What to include in your media kit or pitch
  • How to think creatively about partnerships, brand deals, and using your podcast to support your business
  • Hard-earned advice from Gavin and Shannon Kennedy (Solid Gold) on common mistakes and what sponsors want

Listen to the episode here:
https://baird.media/getting-sponsors-for-your-podcast-what-actually-works/

Whether you're a hobbyist looking to grow your side project or a brand building your reputation through podcasting, this episode offers practical, honest guidance on what works and what doesn’t when it comes to sponsorship.

If you've ever felt unsure about how to approach potential sponsors or wondered if your show is ready to be monetised, this episode will help clear the fog and point you in the right direction.

For media inquiries, interviews, or more information about the Podmaster™ mentorship programme, contact:
business@baird.media

About Baird Media
Baird Media is a family-run podcast consultancy and production company based in Pretoria. Known for hands-on mentorship and award-winning production, Baird Media helps creators and businesses launch, grow, and sustain meaningful podcasts that make an impact.

Visit: https://baird.media