BackaBuddy And MotionAds Inspire Community Giving With Good News Drop And New Heroes Fund For Drivers
Written by: BizCommunity Editor Save to Instapaper
Donations
As part of the activation, 80 delivery bikes in Cape Town are being transformed into a mobile good-news network, distributing 20, 000 flyers throughout the city. Each flyer carries a QR code linking to daily stories of generosity, a short “hoperscope” uplift, and simple ways for the public to donate or start a fundraising campaign.
The two organisations have introduced the Heroes Fund, a dedicated pool that helps MotionAds drivers cover urgent needs such as medical expenses, school fees, and essential living costs. The fund is designed to provide a safety net for drivers who often work through peak-season pressure while carrying the demands of everyday life.
People behind the ads
The Good News Drop forms part of BackaBuddy’s national upliftment campaign highlighting community-focused stories across South Africa. In 2025, BackaBuddy adopted a 0% platform-fee model, ensuring that all donations go directly to beneficiaries.
MotionAds says the partnership shifts attention from campaigns to the people behind them, acknowledging the crucial role drivers play in keeping the delivery network moving throughout the year.
Donations to the Heroes Fund support drivers and their families during challenging periods, with MotionAds positioning the initiative as part of its broader commitment to meaningful, people-centred impact.
Get new press articles by email
We submit and automate press releases distribution for a range of clients. Our platform brings in automation to 5 social media platforms with engaging hashtags. Our new platform The Pulse, allows premium PR Agencies to have access to our newsletter subscribers.
Latest from
- Why Toilet Water Is Overlooked In Commercial ESG Programs And How To Change That
- NielsenIQ Reports Above Inflation FMCG Growth With R173.6bn Spent In Q1 2026
- Why Competitions and Promotions Require Rigorous Compliance and Data Management
- FIFA Publishes Stadium Code Of Conduct Ahead Of World Cup Group A Fixtures
- Steven Stead’s Puss in Boots Combines Slapstick and Local Humour at The Baxter
- Google AI Overviews Are Not The End Of Organic Traffic Experts Say
- Zodwa Magwaza Gets First Permanent Home As Cornubia Handover Reaches 113 Houses
- Ministry Of Agriculture Approves New Measures After SAPA Section 23 Objection
- PrimeX Uses Advanced Radiofrequency Energy To Treat Multiple Tissue Layers In One Session
- Improved Tax Revenues And Stabilised Debt Underpin Ramaphosa’s Economic Recovery Message
- H&M Donates R800,000 To Support Star for Life Gender Equality Programmes
- Cannes Lions Focuses On Creator Economy As African Marketing Evolves
- LGBTQIA+ Women and Non‑Binary People Face Layered Violence and Othering in South Africa
- AMW 2026 To Connect Investors And Tech Providers With Liberia’s Expanding Mineral Opportunities
- Amazon Prime Launches Comprehensive Benefits for South African Customers
The Pulse Latest Articles
- Finfind Partners With The Silulo Foundation To Expand Funding Access For Underserved Msmes (June 2, 2026)
- You Can’t Measure What You Can’t Define – Or Can You? (part 3 Of 5) (June 2, 2026)
- South African Women Are Missing This Essential Nutrient (May 20, 2026)
- Opinion Piece: Rethinking Performance: Why Behaviour Remains The Missing Link In Evaluation (May 20, 2026)
- 125 Years Of Hansgrohe And The Designers Who Made Axor A Luxury Language (May 19, 2026)