Podcast Sponsorship Opportunity

Podcasting in South Africa is growing by leaps and bounds, offering unique opportunities for sponsors to reach niche, highly engaged audiences.

As more creators find their voice and more listeners discover the value of local, on-demand audio content, the podcasting landscape has shifted from experimental to essential. It’s an exciting time to be part of the movement—and the award-winning Become a Podmaster is right at the centre of it.

This is Baird Media’s flagship podcast—trusted, practical, and proudly South African. Now in its third season, Become a Podmaster has become a go-to resource for podcasters who want to grow their shows, improve their quality, and build lasting audience relationships. From first-time creators to production professionals and brand teams, the podcast reaches a focused and motivated group of listeners invested in the future of podcasting.

Season 3 runs from April to August 2025, with new episodes released every two weeks. Each episode takes on a key challenge faced by podcasters today—starting with the question of how podcasting is defined in a world dominated by YouTube and social media, and continuing through topics like choosing a niche, finding sponsors, building alternative revenue streams, improving production quality, personal branding, and growing through social media. The season concludes with a spotlight on two essential pillars of the local industry: Solid Gold Podcasts and the South African Podcasters Guild (SAPG).

This series is made by podcasters, for podcasters. And as we look ahead, we’re actively seeking sponsors for Season 4, planned for later this year.

We’re looking to partner with brands who serve the podcasting space—equipment suppliers, audio software developers, hosting platforms, and service providers who want to reach serious creators. This isn’t just about airtime—it’s about becoming part of a trusted conversation in a growing creative community.

Sponsors are integrated naturally into the season through host-read segments, website placement, and extended brand visibility across Baird Media’s communication channels. If your brand supports independent content, creativity, and South African stories, there’s a place for you here.

Let’s build something together.

Curious as to the benefits you will get as a sponsor? Let's chat!