South Africa, November 2024 – Tenderstem® broccoli, the sweet, crunchy, and vibrant vegetable loved by foodies nationwide, is launching an exciting new campaign: Tender Conversations. This initiative invites food enthusiasts to experience the versatility of Tenderstem® broccoli through the culinary expertise of South Africa’s most talented chefs.

Discover Culinary Brilliance

From now until January, the Tenderstem® Chefs Campaign will feature engaging discussions with renowned chefs showcasing their passion for this extraordinary veg. These live recipe showcases and insightful conversations will reveal how Tenderstem® broccoli transforms everyday meals into gourmet creations.

Taste these innovative dishes at participating chefs’ restaurants or create your own inspired meals at home with Tenderstem® broccoli, available in Woolworths stores.

Meet the Chefs

A stellar lineup of chefs is joining the campaign, bringing their unique styles and creativity to the table:

• Toerie van der Merwe from Njam Eatery
• Itu Khasoane from Math Restaurant (Instagram)
• Ofentse Morake from The Maslow Hotel, Sun International (Instagram)
• Zainab and Faatimah Paruk, the dynamic Chilli Chocolate Chefs

Each chef will showcase how Tenderstem® broccoli elevates their signature dishes, from steamed and roasted creations to bold, imaginative culinary delights.

Why Tenderstem® Broccoli?

Tenderstem® broccoli isn’t just any broccoli. With its sweet taste, crunchy texture, and vibrant appearance, it’s the perfect ingredient for any cooking method—steamed, roasted, grilled, stir-fried, or even raw.

As a nutritious, zero-waste vegetable, Tenderstem® broccoli is rich in folate, vitamins A and C, fibre, and potassium. It’s a delicious way to get one of your five-a-day while supporting a healthy immune system and maintaining normal blood pressure.

Celebrate SA Culinary Talent

This campaign, brought to life by Proudly SA marketing agency That Food Guy Group, highlights local culinary talent and innovation. It’s a celebration of South African chefs and the versatility of Tenderstem® broccoli—a veg that pairs perfectly with global cuisines and local favourites alike.

Learn More

For more information about Tenderstem® broccoli and the Chefs Campaign, visit www.tenderstem.co.za and follow Tender Conversations on social media.

About Tenderstem® Broccoli
Tenderstem® is a premium, versatile vegetable that stands out with its sweet, nutty flavour and tender texture from floret to stem. Hand-picked for quality and available all year round, it’s the perfect addition to any dish, whether for a special occasion or a mid-week meal.

Find Tenderstem® broccoli in Woolworths stores today and let it inspire your next culinary masterpiece!

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Social Media Post

Tender Conversations Are Here! 
Join SA’s top chefs as they showcase the sweet, versatile magic of Tenderstem® broccoli! From live recipes to inspiring conversations, discover how this vibrant veg elevates any meal. Featured chefs: Toerie van der Merwe, Itu Khasoane, Ofentse Morake, and Chilli Chocolate Chefs. #TenderstemBroccoli #FoodieInspo #ChefsCampaign #ProudlySA #ThatFoodGuyGroup #HealthyEating