Bull Brand Launches a Limited Edition Can Celebrating South African Heritage

Bull Brand, one of South Africa’s most iconic food brands, has introduced a new limited edition heritage pack for its corned meat range. This visually captivating pack commemorates both South African heritage and the brand's 67-year history of delivering quality products.

Bull Brand has held a special place in South African homes and hearts since 1957. Many will fondly remember the famous “bu bu bu Bull Brand” TV adverts, which featured young boys—dubbed with men’s voices—singing about the product’s meaty virtues. These nostalgic advertisements captured the nation’s imagination and became synonymous with the brand’s identity.

A Heritage Rooted in Tradition

Sixty-seven years later, Bull Brand remains the market leader in the canned meat and meals category, proudly holding the top spot in South Africa. The introduction of this limited-edition can is a significant milestone, as it marks the first time Bull Brand has deviated from its traditional branding to include a heritage-inspired design.

“This is the first time in the brand’s history that we have moved away from our traditional branding to include a limited-edition heritage print on the can,” says Wendy Roman, Bull Brand Manager. “We are continuously looking for ways to build stronger emotional connections with our consumers, and reminding them of our heritage is a great way to invoke nostalgia.”

A Design Inspired by Bead Work

The visual elements on the limited-edition can were inspired by traditional South African bead work. “We chose bead work to celebrate our heritage because of the bold and vibrant colours that are synonymous with the Bull Brand iconography,” explains Roman. “Bead work in South Africa is often used to pass down stories, history, and tradition. It therefore seemed like a natural fit to use this visual as a depiction of our rich history rooted in South Africa.”

Engaging Consumers through Heritage

The limited-edition cans are also designed to engage consumers in a unique way. Each can features a QR code, which directs users to a heritage page showcasing all of Bull Brand’s TV adverts over the decades. This interactive element provides a trip down memory lane, highlighting how the brand has woven itself into the fabric of South African culture.

Limited Availability

The limited-edition heritage cans will be available in stores starting September, just in time to celebrate Heritage Month. “We’ve produced a limited number of cans, which are already on shelves at leading retailers and wholesalers, and we hope all our valued fans get their hands on one,” Roman concludes.

For more information, visit the Bull Brand website.

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