13 March 2025

Egg-citing Easter Alternatives: A Playful Twist on Tradition

Submitted by: ZURU
Egg-citing Easter Alternatives: A Playful Twist on Tradition

This Easter, swap out the usual chocolate eggs for something just as exciting—but with a playful twist. ZURU’s Smashers and Rainbocorns bring the magic of surprise and collectibility to the holiday, offering kids an interactive, long-lasting treat that sparks creativity and fun well beyond Easter morning.

Egg-cellent Alternatives to Chocolate

As families seek healthier and more interactive options for Easter gifting, ZURU's Smashers and Rainbocorns are the perfect solution. These toys combine the thrill of discovery with the joy of collecting, ensuring that the excitement continues long after the initial unwrapping.​

Smashers: Unleash the Fun

ZURU's Smashers line offers a smashing good time for older and young kids, break open innovative eggs to reveal a variety of collectible characters, moulds and dough. The latest Smashers Junior Dino Dig is a big adventure for little explorers. Your little ones will love digging through the soft dino dough and discovering hidden dinosaur pieces.

It’s the ultimate sensory play toy and great for developing young children’s fine motor skills.

Using problem solving, they can connect the dino pieces to create their new dino pal. There are two sizes, - with the small one containing 18 surprises including 3 moulds to shape the 500-gram tub of dino dough and the large one holding 25 surprises including 6 moulds to shape the huge 1-kilogram tub of dino dough.

Rainbocorns: Hatch a World of Surprises

The Rainbocorns series combines plush companionship with the excitement of surprise unboxing. Each egg contains a cuddly character accompanied by multiple hidden surprises, such as sequin hearts and accessories. 

Crack into the all-new Eggzania Mini Mania collection. This egg is oozing with over 10 surprises and brand new Eggzania characters. Remove the egg from the nest to hatch open your super-squishy Eggzania plush. There are 6 Eggzania animals to collect including an axolotl, cow and monkey. Each Eggzania plush comes with wearable Eggzania accessories, stickers, Rainbocorns slime and a Boo-boocorn.

Collectability: The Gift That Keeps on Giving

Both Smashers and Rainbocorns are designed as collectibles, encouraging children to seek out and trade characters to complete their collections. This aspect fosters social interaction, strategic thinking, and a sense of accomplishment.​

Christiane Schwarz, ZURU's Senior Marketing Executive, highlights the appeal:​

"Easter is a time of joy and surprise, and our Smashers and Rainbocorns lines encapsulate that spirit perfectly. They offer children an engaging alternative to traditional chocolate treats, combining the thrill of discovery with the joy of collecting. It's a gift that keeps on giving, sparking imagination and creativity long after the holiday has passed."​

ZURU's Smashers and Rainbocorns are available at major toy retailers across South Africa, including Toys R Us and Takealot. With a variety of options to choose from, there's a perfect Easter surprise for every child.

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Press Release Submitted By

  • Agency/PR Company: Tin Can PR
  • Contact person: Kisha Reader-Bain
  • Website