Collectible surprise toys have captured the imagination of children and adults worldwide, becoming a dominant force in the toy industry. With the unboxing and collectible toy segments growing by nearly 20% annually, these toys now account for a significant share of global toy sales. Data reveals that 90% of children aged 6 to 17 engage with these toys, cementing their place on holiday wish lists.

The Role of Social Media

Social media platforms like TikTok, YouTube, and Instagram have been pivotal in driving the surprise toy trend. Unboxing videos generate enormous engagement, with influencer collaborations boosting toy sales by up to 30% during peak shopping seasons, including Black Friday and Christmas, according to Glenn Ambrose, Country Manager at ZURU South Africa.

“Unboxing isn’t just about the toy—it’s about the adventure of discovery,” Ambrose explains. ZURU’s Mini Brands, featuring collectible items such as fashion, sneakers, and retro accessories, exemplify this excitement.

A New Era of Playtime Excitement

ZURU’s surprise toy range includes some of the most in-demand items this season:

• Mini Brands: Collectible items like fashion accessories and sneakers.
• Rainbocorns Eggzania and Smashers: Interactive surprises with layers of fun.
• Pets Alive Magic Bunnies, Mama Duck, and Baby Surprise: Encouraging imaginative, screen-free play.

Ambrose highlights ZURU’s unique approach, blending interactive packaging and innovative design to engage children through sensory exploration and creativity.

Exclusive Retailer Partnerships

ZURU has partnered with leading retailers to provide exclusive experiences:

• Toys R Us: Mini Brands, Rainbocorns Eggzania Fairy Princess, and Pets Alive Magic Bunny.
• Toy Kingdom: Rainbocorns Mermaidcorn and Mama Duck and Baby Surprise.
• Toyzone: Mini Brands Sneakers.
• All Retailers: Rainbocorns Puppycorn Surprise, Kittycorn Surprise, Babycorns, NBA Ballers, and My Mini Baby.

More Than Toys: Encouraging Development

Beyond entertainment, ZURU’s surprise toys foster observation skills, patience, and sharing. According to Ambrose, “Our goal is to create experiences that resonate with families and extend beyond the holidays.”

The Unforgettable Holiday Experience

From the magical Rainbocorns to the diverse Mini Brands series, ZURU’s unboxing toys continue to dominate holiday wish lists. These products, available both in-store and online, promise moments of discovery and joy, making holiday celebrations unforgettable.

For more information on ZURU’s surprise toy range and where to purchase, visit the ZURU website or your preferred retailer.

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Press Release Submitted By

Company Name: ZURU South Africa
Contact Person: Glenn Ambrose
Website: https://zurutoys.com/

Total Words: 396

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Unboxing Magic How Surprise Toys Dominate Holiday Wish Lists
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