Mazda Develops New Body Color, “Navy Blue Mica”

Introducing a vivid, deep blue colour to be rolled out sequentially across Mazda’s lineup, starting with the all-new CX-5.

Mazda Motor Corporation has developed a new body colour called Navy Blue Mica. The all-new CX-5, the best-selling model in Mazda’s current lineup, will be the first to become available with the new colour, which the company hopes will become the standard shade of navy to be embraced by users for many years to come.Mazda has a long history of using blue. In the 1970s, Mazda Blue was adopted as its corporate symbol colour. A blue shade was also the colour used for launching the first generation of the CX-5. In fact, the company has offered over 150 colours featuring the word ‘blue’ in the name. These colours have been embraced by Mazda customers worldwide for their affinity with a variety of day-to-day scenes. In the latest move, Mazda has decided to introduce ‘Navy Blue Mica,’ a version of navy evolved from ‘Deep Crystal Blue Mica,’ to the all-new CX-5, which was developed with a focus on day-to-day usability.

Navy Blue Mica was designed to achieve a colour presentation that adds vivid saturation in highlights and deep elegance in shadows. The development team adopted the keyword ‘high resolution’ to achieve this goal. To deliver colour precision and clarity as well as high contrast that accentuates textures and definition, the team has blended a fine balance of different types of mica particles, arranging them horizontally. This way, design details become accentuated in any weather conditions, be it shine or rain.

Under the philosophy that colour is a crucial element of what gives form to a vehicle, Mazda will continue to pursue a design that represents lively energy to evolve the ‘joy of driving,’ thereby generating excitement in users’ moving experience and sparking the ‘joy of living’ in their daily life.