A social media evening for Durban

Published: 09 October 2014

09 October 2014 | Durban, South Africa

Social By The Sea presents

A social media evening  for Durban #SocialByTheSea  

Coming soon is a social media evening for Durban.  Delegates will be able to learn best case practices. This event is perfect for those in advertising, marketing experts, ceo’s, government departments, school heads, ngo’s, entrepreneurs, small business and anyone who wants to learn about social media.  The workshop will feature leading industry speakers, including Fred Felton (Falconscove) and Nazareen Ebrahim (Socially Acceptable). Emma Sadlier –Media law consultant and speaker will be joining us.  She is the co-author of ‘Don’t’ Film yourself having Sex’.  Mike Wronski will also be joining us via Skype to chat South African Internet and Social Media Stats.

Date: 15 October 2014    

Time: 6:30pm  Cost: R50 (Discounts to IDEA Members)
Venue: IT Varsity, 8th Floor, Sage Life House, 21 Joe Slovo Street (Old Name – Field Street)
DurbanTopic: State of Social Media in South Africa for Business                                                                                                                

Please RSVP by 14 October 2014

Tickets and more info: www.socialbythesea.blogspot.com 

About Nazareen Ebrahim Socially Acceptable is headed by Nazareen Ebrahim who has a long career in media & communications. The agency, under the umbrella of Naz Consulting – Corporate.Media.Academia, offers the core services of digital media content, PR and Media liaison.  Socially Acceptable has worked with: Topco Media, Picasso Inline, DUT, South African Institute of Chartered Accountants, Harbour View Super Spar, Radio Al-Ansaar, The Journey Foundation, Durban Chamber of Commerce, Newsclip Media Monitoring, BWA, immedia, among many others.

About Fred Felton Falconscove is headed by Fred Felton who owns this media agency based in Durban.  With over 10 years in the business you can be assured of professional work.  The agency provides services such as digital media, social media, copywriting, pr, publicity, blogs, media consulting and communications strategy.  Falconscove has worked with:  Durban Chamber of Commerce, Native, Twitter Blanket Drive, PSASA among many others.  

For more details or sponsorship enquiries: 

Website: www.socialbythesea.blogspot.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Cell: 076-977-5788
Twitter: @socialbythesea
Facebook: Social By The Sea
#SocialByTheSea

Media Enquiries and Interview Requests: Fred Felton, email This email address is being protected from spambots. You need JavaScript enabled to view it. , phone 076-977-5788, twitter @fredfelton  

Cybatar officially launched

Published: 08 October 2014

This day marks the launch of cybatar.com, a new social network created by another internet start up company. Cybatar enters the social networking market not to try and substitute Facebook and Twitter but to offer a few features which are not available on them.

The social network is not in a competition and is in it for the long-run. The company responsible for the product believe that the website will offer users convenience and will also ease communication between people all over the world.The website, being built through open source software caters for both Facebook and Twitter users.

It offers an in between service and also carries other features. Users will not only be able to share audio, video and image files but will also be able to share document files which brings relief to users and cuts the extensive need for email.The company promises a quality product and believes that users will enjoy "cybing".

Visit www.cybatar.com to register your account today.

MAMMOTH BI IS A MYTH-BUSTING ‘BIG DATA IN ACTION’ EVENT SET TO BOLSTER SA’S BUSINESS INTELLIGENCE COMMUNITY AND REVOLUTIONISE THE IT CONFERENCING MODEL.

Published: 07 October 2014

17 and 18 November 2014 will be key days for not only South Africa’s Business Intelligence community, but for anyone who wants to learn how Big Data and Analytics can bring big business results. These are the dates set for Cape Town to host Mammoth BI (http://mammothbi.co.za), a dynamic 2-day conference themed ‘Big Data in Action’ that will see global thought leaders and local experts share their insights in an exciting new IT conferencing model!

The conference aims to myth-bust conventional ideas of Big Data and Analytics and to create an informed local community understanding the latest in Business Intelligence. Speakers include prominent local business leaders and global industry heavyweights including a trio of top PhD’s - Marc Smith (Chief Social Scientist at Connected Action Consulting Group in Silicon Valley), Eric Siegel (author of best-selling publication “Predictive Analytics”), and Data Warehousing Analyst Barry Devlin (author of the book “Business UnIntelligence”). They’ll be joining a significant line-up of handpicked heavyweights that sees Anthony Miller (CEO of Lightstone Group) and Dr Jasper Horrell (General Manager for Science Computing at the Square Kilometer Array, or SKA) sharing insights from their wealth of industry expertise. 

Jason Haddock, founder of Mammoth BI and a member of the TEDx Cape Town team, will ensure that this is no ordinary conference. Drawing from his experience with TEDx, he has implemented an unconventional, interactive approach to the event. Speakers will need to deliver key thoughts in no more than 20 minutes and workshops will be held throughout the conference. The workshops will facilitate networking and a practical understanding of Business Intelligence and Analytics. 

With tickets selling for only R700, the conference aims to appeal to not only IT specialists and general businesses but also to students. Education, collaboration and the desire to make the notion of Big Data accessible has been the organizer’s focus. What’s more Mammoth BI is giving away 100 free tickets to students as further evidence of its commitment to boosting education.

The conference is a must for anyone who wishes to know how to practically adopt Big Data, BI and Analytics to work towards their competitive advantage. Keynote presentations will take place at the Cape Town International Convention Centre, with breakaway workshops to be held at other venues in the city, to be announced as part of the conference programme. Watch http://mammothbi.co.za for real-time updates on speakers and venues. And remember; don’t think big, think MAMMOTH!   Tickets are available online at MammothBI or through Quicket.

EVENT DETAILS:

Date: 17 & 18 November 2014 Main Programme

Venue:  Cape Town International Convention Centre Workshop

Venues: To be Announced as part of the conference programme

More info: http://mammothbi.co.za

[ENDS]

About Mammoth BI:

Mammoth BI - http://mammothbi.co.za - is a two-day ‘Big Data in Action’ Conference. The event, hosted in Cape Town on the 17th and 18th of November 2014, will bring global industry experts together with local leaders to share the latest in Business Intelligence.  

PRESS RELEASE ISSUED BY: Lauren Shantall (Pty) Ltd

Contact:
Leon Jamarie
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 021 685 1382

New Social Network: Cybatar.com Hits the Web

Published: 06 October 2014

A new innovative technology company has been born in South Africa, from the capital city or let me say the silicon city Pretoria. Pretoria is one of the first cities to provide free internet access through wifi to its residents and it is no surprise that one of the world's social networks has been created there.

A South African internet start-up, Red Diamond World has partnered with other companies in the launch of Cybatar, a new social network available to everyone with internet access on mobile or computer. The website launches on 07 October 2014 at midnight and they invite everyone to sign up for accounts. This social network will run from trusted servers and and the company assures users of security as they use the site. A unique feature that the social network comes with is the ability to also share .PDF and .doc documents which Facebook, Twitter and other social networks do not do. This means that users will not have to use email to leave the social network to email websites and other file-sharing sites to share files making life easier.

The social network also brings solutions for companies and professionals to increase their online presence. Social and online marketing experts advise companies to utilize website and social platforms to reach more people and Cybatar comes as another website that will have a great impact on you online presence.

Be part of the first group to register for accounts. Visit www.cybatar.com and register today.

Media Statistics: Breaking Down Complex News Coverage

Published: 09 September 2014

During the last year, Tonya Khoury, MD of ROi Africa, has established herself as one of the most credible sources for media monitoring statistics in South Africa. Since the funeral of former president Nelson Mandela, to date, Tonya is a regular face on some of the foremost media like, SAFM, Carte Blanche, ANN7, Beeld, Associated Press, Rapport and 702, providing reliable and insightful statistics on the Oscar Pistorius Trial, the 2014 FIFA Soccer World Cup, the 2014 Elections, the Olympics, the Nkandla debacle and many more leading news stories.  

Khoury recalls how she initially started providing statistics to the media. “I was surprised by the amount of coverage the death of former president Nelson Mandela yielded and decided to share these statistics with the media. After that I started following and analyzing coverage of the Oscar Pistorius Trial I followed it from the start, devoting hours every day to finding new angles to cover to keep publishers and readers engaged, providing them to journalists, and feeding content to social media sites. Every morning and some evenings, daily stats were sent to a growing list of contacts,” she recalls.

At the beginning of the trial, she reached out to the four main media houses who own most of the channels in South Africa. The first publisher to pick up her stats, 702, asked Khoury to read them each morning on the radio show set up to cover the trial. The media quickly contacted her for more information, so they began emailing stats updates once or twice a day. “From there the demand got bigger and bigger, as new news stories and global events broke,” she adds.

According to Mathapelo Matjokana, the producer of the Afternoon Talk with Ashraf Garda Show on SAFM, one of the first media to use Tonya’s statistics on a regular basis, says that, With the arrival of Khoury’s statistics people were able to understand, for example, the Oscar Trial better as complex legal matters were broken down into simpler terms. It also allowed them to follow the World Cup and Olympics through a bird’s eye view with these analyses.”  

Amalia Christoforou, Managing Editor of the Oscar Trial Channel (Carte Blanche) adds that Khoury’s analysis offered a simplified and entertaining comparison, giving a local and global assessment of news around the trial, as compared to other breaking news. Joshua Carstens, producer of Afternoon Drive on Radio 702, says, “It helped me focus on what is important and what the audiences are talking about. In essence it made the scene less cluttered.”   

The producer of the Jenny Crwys-Williams Show on Radio 702, Gary Oberholzer, added that, “Certainly for our #OscarExtra presenters to be able to frame the growing or waning media interest, to describe the trends from a bird’s eye view, Tonya’s statistics were crucial. Especially on something as lengthy as this trial.“  

Christoforou agrees adding, “”The ROi Africa analysis graphically depicted the way in which the OP trial narrative and news was able to sustain local and international audiences and media attention, which is unusual for a story that has spanned so many months with so much dipping and peaking of elements of interest . A large focus of the Oscar Pistorius Channel was depiction of the way in which the narrative of the trial was digested online through digital media platforms and social media platform users. The ROI Africa stats gave us in-depth analysis of this world and the way in which it was ingesting and delivering the trial story.”

The statistics of ROi also provided the media with new avenues to generate content. Matjokana adds that, before ROi they never used to have a roundup of stories that have made headlines globally throughout the week and when she and presenter, Garda, saw the value that Khoury brought on to the show with updated and reliable statistics, “we realised that it could be of interest to our listeners”. 

Garda concurs and adds that, with the detailed, colourful, credible and immediate statistics Khoury set herself above the rest by delivering this information regularly and on the turn. “To add, Khoury was not just the communications spokesperson for the information - she was the embodiment of the statistics. She literally ‘lived’ the statistics, which showed in the way she presented her statistics over the radio. She delivered the stats in a most engaging, spontaneous manner and that's really important when dealing in the radio and TV space where information must not only be credible but it has to be delivered in a most entertaining way.”  

Laura Wiener, 702 Producer, add that what made Khoury’s statistics so crucial is the fact that it was credible – “It is important for us at the Oscar Extra channel that the statistics be credible and accurate as we would not want to be disseminating inaccurate information and statistics to our listeners,” she stresses.    

Catrine Malan, freelance journalist of the SABC, echoes this, adding that finding statistics for a case like the Oscar Pistorius Trial, isn't that hard. “What is hard is finding the experts, who are able to explain and put these statistics into context in a manner that is understandable to even a teenager sitting at home. We found that expert in Khoury. She has the ability to summarise and compare not only the most important but also most talked about statistics out there.”    

Garda concurs, adding, “I love the fact that Khoury is adept at delivering the contact via email, then chatting about in air and at the same time tweeting the information. That synergy and convergence of platforms is really important to what I do on air,” he emphasises.   Malan concludes that Khoury’s work has always been spot on. “Especially on the trending topics like Oscar / World Cup, etc. her opinions and analysis was a top quality expert opinion that we will definitely use in the future,” she concludes.  

FOR MORE INFORMATION

Tonya Khoury                                        073 874 5377
E-mail:                                                 This email address is being protected from spambots. You need JavaScript enabled to view it.
Twitter:                                                @tonyaroi / @roiafrica
Facebook:                                            Facebook.com/roiafrica      
Website:                                              http://www.roiafrica.com 

Understanding and mitigating the risks of social media in the workplace (Workshop 2014)

Published: 09 September 2014

Companies are rapidly seeing the benefits of social media. In fact, social media is becoming indispensable for business, but with all the benefits come threats and risks as well for the workplace. Frost & Sullivan’s Global Workforce Study found that 64% of respondent companies limit employee access to social media through content filtering and website blocking technology, 51% restrict access by setting and enforcing policy and 25% have no restrictions on the use of social media by employees.  

Businesses should define clear social media usage policies, specifying who can access social media, what sites they can access, when they can access them, where they can access them and what devices they can use to access social media during work hours. There should be no room left for confusion. Policies should be clear, well defined and communicated to employees.  

Professionals who would benefit by attending include HR Managers, Digital Marketers, Chief Risk Officers, Social Media Strategists, Office Managers, Marketing Managers, HR Consultants, Employee Benefit Managers, Legal Advisors, Digital Projects Managers, e-Commerce Managers, Risk Managers to name a few...  

Rosalind Davey and Khomotso Makapane will facilitate the workshop, teaching all attendees how to understand and and mitigate the risks of social media in the workplace. Both of the facilitators are qualified attorneys from one of South Africa’s top law firms Bowman Gilfillan and specialise in employment law and Rosalind is one of the few attorneys specialising in social media law.  

During the half day workshop social media statistics, constitutional rights, RICA, freedom of expression and the law of defamation, liability for defamatory content on social media and vicarious liability, handling social media misconduct, loss of confidential information and contacts as well as mitigating the risks of social media will be addressed. View full agenda and download registration form at www.aoevents.co.za

Workshop registration fee: R800 pp. Groups of 3 or more receive 10% discount.

Email the completed registration form to This email address is being protected from spambots. You need JavaScript enabled to view it. to secure your seat.

Big Data Analytics & Management Conference

Published: 08 September 2014

With 2014 being the year of Big Data it is essential to stay up to date with all the developments, challenges and laws of big data as well as how to analyse and manage big data. Attending the Big Data Analytics & Management Conference on 30 September is the best way to gain knowledge on all of this. The conference will be held at Emperors Palace, Kempton Park, Johannesburg.  

Data experts to address the conference:         

Gary Allemann - Master Data Management
Steven Burnstone - Eighty20 Consulting
Salome Coetsee - Ernst & Young Advisory Services
Stuart Cheverton - Hitachi Data Systems
Werner Coetzee - Hitachi Data Systems
Willem Conradie - PBT Group
Ashleigh Van Kerckhoven - KPMG
Dave Ives - Karabina Solutions  

Gert Botes, Conference Organiser at Alpha Omega Events said: “Professionals dealing with data analytics, business intelligence, customer insights, risk management, fraud & security, data management, marketing, customer relations, strategy development & implementation, operations, product innovation & management, risk & compliance, data engineering and ICT services will benefit greatly from attending this conference.”  

Experts will present on 10 big data myths busted – practical suggestions for starting big data analytics, data analytics: building a competitive culture, explosion of data and how to cope, data protection & POPI, using big data for fraud detection and prevention, cloud computing – an effective big data enabler, social media and big data and more…  

Delegates registration are open and seats are limited so book your asap to avoid disappointment.

Registration form can be downloaded on www.aoevents.co.za and emailed to This email address is being protected from spambots. You need JavaScript enabled to view it..
Registration fee is R2199.00 per delegate and includes full access to conference and free parking, conference material, speaker presentations, coffee/tea and refreshment, 3 course buffet lunch as well as free shuttle from and to OR Tambo.

Group bookings of 3 or more will receive 15% discount on registration fee.

GamesOutlast.com Casual Gaming Portal Opens for Business

Published: 18 August 2014

Today saw the launch of GamesOutlast.com, set to become one of the most exciting entrants to launch into the online casual gaming market, the games site runs on the GameZBoost gaming platform, a South African based company. The GameZBoost platform runs some of the top global publishers gaming sites, these include RTL Netherlands, NBC Universal and Sony Pictures Entertainment.  

The games site is targeted at a predominantly male audience, primarily between the ages of 15 to 45 and from across the globe. The desktop browser gaming market is a large market and currently spans across the globe and has an active monthly audience of over 500 million active users, with this sector of the gaming market generating revenues in excess of US$6.6Bn per annum.  

The GamesOutlast.com site offers the following core features and gaming content to their users:                     

  • 600 games, including titles from leading game studios, such as BigPoint  & R2 Games                    
  • Full integration with the micro payments platform, which includes avatar pimping, purchasing of in-game power-ups, sending of virtual gifts and many other transactive elements                    
  • Integration with Facebook Connect, allowing for quick and easy user registration                    
  • Tournaments                    
  • Challenges and Contests                    
  • Avatar Creation                    
  • Friends, Messaging and Virtual Gifts                    
  • Game Search Functionality                    
  • Live High Score Leader boards                    
  • Players Favourite Games                    
  • Social Sharing

The GamesOutlast.com site will offer regular tournaments that will allow users to pit themselves against other users and determine who the true top gamers are within the GamesOutlast.com gaming community. The tournaments will be expanded to include real world prizes, with users competing for not only the glory of holding the top slot on the leader boards, but being rewarded for their efforts with some great prizes and free credits.  

When GamesOutlast.com was looking for a provider, they set out the following minimum qualifying criteria:         

  • Ability to fully white label the look and feel of the games portal, while creating a brand that is able to differentiate itself from the other portals that run on the GameZBoost platform and the gaming sector at large;        
  • Allow for integration with existing user registration platform, creating a single sign-on solution for users, thus allowing them to access all the content, without the need to re-register;        
  • Be able to offer a broad selection of content that appeals to a male dominated audience, without detracting from and attracting and retaining a female audience.        
  • Ability to offer a broad selection of 3rd party game content, which are integrated with the SSO elements of the platform, thus allowing users to register once and access all the content;
  • GamesOutlast.com required that the platform should offer them, the following benefits:         
  • Full extension of the primary brand;        
  • Multiple revenue streams;        
  • Proven user retention and acquisition medium;

New features and premium casual and MMO game titles will be added to the GamesOutlast.com site on a regular basis, be sure to check back on a regular basis.  

Find out more at: http://www.gamesoutlast.com

About GameZBoost: GameZBoost is a SOuth African based company and has been in business since 2013, with the primary vision to provide publishers with a gaming solution that could be fully white labelled, localised and be seamlessly integrated with their existing user registration (Single Sign-on) platforms, thus allowing them to offer a compelling games offering to attract and retain users.  The platform has been further enhanced with the addition of a number of new API’s that allow 3rd party developers to integrate their titles into the platform, this gives the added advantage of offering publishers a single content management solution, that is fully integrated with multiple game developers, further to this users need only register once and are then able to access all the titles and content across the games portal. To date the likes of BigPoint, R2 Games, XS Software, LeKool, Innogames, Blue Frog Gaming and a number of other premium game developers have integrate their titles into the GameZBoost platform.  

Contact Info for further information:
Website: 
http://www.gamesoutlast.com
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

12 Hour Period Protection, No Strings and No Wings

Published: 18 August 2014

Woman of today have realized that getting their period every month is, well I guess, just the way life goes. In 1996, Instead, Inc. pioneered a new alternative to tampons and pads with the development and release of its innovative Softcup.

Now in 2014, Maybe MOM is proud to announce that they have made this product tagged ‘The Next Generation of Period Protection' available to the South African market. Maybe MOM Instead Softcup gives you 12-hour wear time, comfort and convenience during your period allowing ladies to live life without interruptions.

Softcup is a flexible cup that is worn internally, around your cervix. It collects, rather than absorbs menstrual flow. It's hypo-allergenic, latex-free and completely safe when used as directed. Softcup has gained popularity for its many advantages over traditional methods of feminine protection including greater safety, longer wear-time, and clean sex during “that time of the month. Softcup can be worn during any activity including sports, swimming and sleeping.  Use one reusable Softcup for up to three cycles, which makes it Easy on the Earth and Easy on the wallet retailing in stores for only R49.99.

More than 200 million Softcups have been sold since the product’s introduction in America in 1996, and there has never been a reported incidence of Toxic Shock Syndrome (TSS). In extensive laboratory testing Softcup did not promote the growth of the bacteria that causes TSS. Softcup does not change the body’s natural environment nor does it alter the body’s pH levels, natural bacteria levels or absorb the body’s moisture. “It allows me to use the softcup until the last day of my period, even when my flow may be little to none, it’s comfortable and does not cause dryness or irritation” says Amanda, owner of Maybe MOM South Africa.

“Because the Softcup was uniquely designed for the modern-day woman, it has grown tremendously and developed staying power in the American market, proving an excellent alternative to tampons and pads,” said Joseph Pike, CEO of Instead. Women have embraced the concept of the Softcup because of the greater flexibility and control it gives them over their lives.  In fact, when the Softcup is not offered somewhere, women seek it out rather than buy the alternatives.

The Softcup is an FDA-approved, reusable menstrual product made from a non-absorbent, non irritating polymeric material that has been used for over 20 years in health care products such as catheters and baby bottle nipples and contains no latex. It has undergone extensive toxicology, bio-compatibility and microbiological tests as well as human clinical testing, and contains no drying chemicals or fibers. 

12-Hour Period Protection, Instead Softcup is a proven advancement in period protection. Try it and you'll see how it fits into your busy life.  

For more information and to purchase contact (Wholesale enquiries welcome)  Facebook: www.facebook/maybe mom.com / Website:  www.aeadistribution.co.za /Your nearest Checkers and Checkers Hyper stores as well as Medi Rite Pharmacy’s    For Interviews: Amanda or Elie Kouaiky /Tel:   +2783 2928292 / +2782 8881816 / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

Shoprite Holdings, Hungry Lion Brand Sees Record Sales Growth

Published: 12 August 2014

Hungry Lion’s Lucky Bucket Campaign Delivers Double Digit Sales Growth For The Brand

Hungry Lion’s new ‘Lucky Bucket’ campaign, has driven hundreds of thousands of feet into its newly refurbished fast food chicken outlets countrywide resulting in an impressive 37% increase in overall brand engagement and double digit sales growth in just four weeks. 

The new Hungry Lion integrated campaign, comprising a new TV and radio commercial, digital, PR and on the ground activations, which promise to ‘give Mzansi more’, have seen the Hungry Lion brand quickly winning with SA and Africa consumers and becoming a fast food favourite.

“We achieved the 37% increase in engagement in the first three weeks of our campaign and the level of redemption on vouchers via digital channels has been way above industry benchmarks,” says Tashalene Reid, Marketing Manager at Hungry Lion, a Shoprite Holdings company. 

She also attributes the increase in sales to Hungry Lion’s new brand image, refurbished outlets, its proudly South African heritage and a great product in the form of bigger portions of great tasting chicken served up in the brand’s visually appealing branded buckets. “Our Pride Bucket has been iconic to our stores for more than 12 years, so it remains at the centre of our new brand campaign,” she adds. 

The campaign is a follow-on from our first engaging TV commercial, which saw the Pride Buckets being flown in by helicopter into the metropolis and promising Mzansi More. 

“We then built on this story by bringing the buckets to life by using an on-the-ground mechanic in the form of 50 Lucky Bucket mascots who have been promoting the R7-million ‘spot a lucky bucket’ competition throughout South Africa in a fun and engaging way. To date, they have been seen climbing Table Mountain, riding on trains, touring the city, surfing and visiting iconic areas all over South Africa.” 

Reid explains that this particular campaign is a first for South Africa in terms of utilising these various touchpoints and in terms of integration, we have seen over 700,000 digital WiCodes already being issued within the first four weeks. 

“It has included pushing social media limits and digital interaction via mobile devices to include WeChat, VoucherCloud and Mxit as a mechanic for our market, providing a perfect platform for live interaction for all of South Africa and enabling both feature and smartphone users the opportunity to participate,” she adds.

According to SocialBaker’s latest social media report, the Hungry Lion brand has seen a 155% increase in engagement on their social channels alone, overtaking Nike Sportswear.

Hungry Lion, which launched in 1997, by the Shoprite Holdings Ltd Group, has seen a rapid growth trajectory by extending its footprint and now has a network of more than 160 stores in Africa and South Africa with operations in eight African countries.

Over the past two years, the brand has undergone major changes to its management, brand, stores and menu in order to achieve its goal of being a first-world Quick Service Restaurant (QSR). “We have had to restrategise, reformulate and rebrand our stores to make this a reality,” says Reid.

“Our goal is to provide all communities in Africa with tasty chicken in a first-world environment at competitive prices, whilst staying true to our 100% homegrown SA offering,” she adds. “The stores now boast a world-class design with ample seating and an inescapable focus on providing great chicken products in order to bring to life our brand vision in very diverse areas in South Africa.” 

Hungry Lion, which serves over a million customers per month across SA and Africa, prides itself on offering ‘MORE’ for every man, woman and child across Mzansi (South Africa and Africa) with the stores and menu being crafted for people who want more and for lovers of king-sized chicken. 

Reid explains; “Our product has undergone a major overhaul resulting in larger portions for bigger value, while remaining true to our brand promise of ‘giving Mzansi more’ and offering consumers more value for money in a fast and friendly environment.”

“Our integrated campaign for the launch of the ‘new’ brand aims to make South Africans aware of our brand promise in a fun, engaging and aspirational way. We needed to reach and impact on a larger scale than ever before,” she adds. “To do this we needed to push the boundaries in order to get more people to experience the new Hungry Lion at multiple touchpoints.”

“It has taken us two years of planning, new brand implementation and roll-out for us to be ready to market the brand and the success over the last month is testiment that South Africans are responding well to the new brand,” she concludes.

Join the conversation on Facebook: http://www.facebook.com/hungrylion or on Twitter: @HungryLionSA #luckybucket

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