Event organiser Kinetic has confirmed that industry-giant Performanta has signed on as platinum sponsors for this year’s anticipated 6th edition of their successful flagship event; the IT Leaders Africa Summit.

The event, taking place from 18 - 19 March 2015 at The Maslow Hotel in Johannesburg, is set to go beyond your usual routine business conference, evolving to deliver on a more exciting, topical, trendy and current platform, utilising both the latest technologies coupled with the latest in conference trends internationally.

Together with Performanta, the event aims to deliver an expert-lead agenda that features an educational conference program backed by the latest in technology workshops and demonstrations. 

Performanta’s workshop; Safeguard your organisation now, your wallet will thank you later; focuses on measuring your organisation against the industry on 10 information security and privacy measures, derived from real-world assessments.

Performanta Consulting was established by Anthony Olivier 4 years ago, aligning information security consulting services to the Performanta Technology & Services stable. Performanta Consulting has provided services to primary South African banks, insurance companies, brokers, mining companies, service and retail organisations. Their key differentiator: senior, qualified, experienced consultants, integrated frameworks and fair pricing. Furthermore, the team has assisted in addressing security problems in seventeen African countries and has a thorough understanding of the continental landscape.

As thought-leaders in the industry, they are amongst the most active South African participants in industry conferences, blogs and podcasts.An expert-led advisory panel will lead the summit with industry giants Robert Sussman, co-founder and joint-CEO of Integr8; Hugo Timmerman, Head of IT Southern Africa at British American Tobacco; and Tunde Coker, MD of Rack Centre (A Jagal Group Company).

The event also features over 35 speakers, keynotes, panel discussions and numerous educational workshop sessions hosted by key industry providers, all sessions led by some of today’s most notable individuals who are shaping the IT landscape in South Africa and beyond.

Speakers, just to name a few, include; David Visser, CIO of Coca-Cola Southern Africa; Anthony Hlungwane, Group IT Director of Mr Price Group; Sal Laher, CIO Eskom; Rocky Gwewera, Global Head of Infrastructure Architecture at Sasol; Stephan Ekbergh, CEO and founder of Travelstart; and Sunil Joshi, MD and CEO of Neotel.

Some sponsors and partners include; Telkom Business, HP, Performanta and Blue Coat Systems, SITA, Airwatch, Kofax, Dimension Data, Neotel, Meso Systems, Sage Pastel Accounting and ERP Africa, and Blackberry.

For more information on the event to register to attend or to sponsor, visit www.itleaders.co.za or contact the event organisers Kinetic on +27 21 180 4700.Follow the event and stay up to date on Twitter. @ITLeadersAfrica and join in on the conversation using #ITLAfrica.

"We must make sure that at least there is some cushion for the poor so that they don't fall even lower than they are now. "That we must do. But we must also see it is important we do certain things that would reduce the dependence of the people on grants," he said. This included encouraging small business and co-operatives." All of these things, so that people don't think it is sufficient merely to hold out their hands and receive a handout, but to understand that all of us, as South Africans, have a shared responsibility to attend to the development of the country"

This is an excerpt of then President Thabo Mbeki’s speech to community development workers at an indaba in 2008. Mbeki certainly wasn’t revered for his theories, including the whole “HIV doesn’t cause AIDS” fiasco, but he may have had a point here…

What make South Africa so different?

The question is, why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos.

As one Nigerian put it in Polity.org.za "... They say once you put two Nigerians together, then you have a market. They're selling something to each other.”

That makes a lot of common sense. It means there’s always someone needing some services or products and willing to pay for them. So, isn’t it a matter of figuring out what people need and then making or buying and reselling these services or products?

As poor as Zimbabwe has become (only from an economic point of view!), “you don’t see beggars on street corners there the way you do in South Africa” says Jane Lyne-Kritzinger from Youth Dynamix. So, what does that mean?

Has the new government created a NEW problem?

Zuma was quoted in a City Press article in October 2014 entitled “South Africans must wakeup!” when he said “due to the extensive roll-out of services after 1994, South Africans had become dependent on the state.” He was making the point that nowhere else in Africa had so much been done to address the plight of the poor, yet you don’t see protests and strikes anywhere else. He went on to say, “Our people are waiting for government. Our people are not used to standing up and doing things.”  

What do South African youth think? 

Interestingly, even though the South African government has ploughed billions into infrastructure development and education, the youth continue to have a strong lack of belief in government. 85% of South African teens, according to YDx research, agree government is not living up to its promises. YDx research also shows that 73% of teens are worried about getting a job. 

This continues to be one of the biggest stress factors for youth in SA. And they often get lured into crime and expect handouts and social grants just to make ends meet. Linked to the high youth unemployment rate, YDx research also shows that 87% of SA teens are worried about South Africa’s economic performance; with 51% of teens saying they would like to leave SA (for a better job / opportunity / or education overseas).

The consequences of being a nation that expects handouts…

Children brought up in a handout environment may naturally grow up thinking this is the norm so they develop an attitude of expectancy. What will the country do for me, what will my employer do for me, what will the richer do for me? And the list goes on.

This level of expectation is also evident in terms of their aspirations and dreams. Research conducted by YDx shows that youth are exceptionally materialistic: Desperate to catapult themselves out of their current situation and directly into a world filled with expensive brands, possessions and fame.

Our research also shows that although it is good to dream, goals without practical steps are just empty dreams that never get realised.  So many young people have no idea HOW to practically realise their dreams and potential.

They have no steps in place to make it work or become successful. Not only do the youth expect handouts, other elements, such as the instantaneous nature of technology; and easy access to media ooze with aspiration value.

You see successful people and celebrities who never talk about the hard work, the effort and time that goes into accomplishing things.  Because the youth only see the seeds of success, they expect wealth and success to come by easily. 

Youth Dynamix is a specialist youth and family marketing and research agency.

Website: www.ydx.co.za

SEO & Online marketing solutions for small businesses On the 22nd of February, SERP SEO Solutions launched it's host of out-of-the-box marketing solutions via it's innovative online store.

Along with the launch they are running a competition giving away web design vouchers valued at R1000. SERP is a provider of Marketing Services for website developers. They offer a powerful range services aimed at providing website owners with access to tools & services used to help improve a websites local search visibility. To celebrate their launch they are giving away vouchers to be used at their site. Some of their many services include- Article writing, Web Design, Monthly SEO Packages and more.

Visit their web-page at www.serp.co.za/competition and read the competition guidelines to stand a chance to win a R1000 voucher which can be used for any of their services. Competition closes on the 18th of March 2015.

Contact Information:

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.serp.co.za/contact-us

Tonya Khoury, the MD of media monitoring company, ROi Africa, is happy to update you on  the progress actor, Ivan Zimmermann, has made on the 12 000 km Tour d’Afrique.

“Yesterday it was one month since Ivan departed from Cairo on the Tour d’Afrique to raise 12 000 tins of food for Can-a-Kilo,” she says.   “Ivan is set to arrive in Cape Town on 9 May as part of the Leaders Never Quit campaign, which is supported by ROi Africa, the South African Institute for Chartered Accountants (SAICA) and Sage Pastel,” she adds.  

Ivan said yesterday, “I arrived two days ago in Gonder, Ethiopia, as a broken man. The first shower I had in eight days could not wash away any weary emotions. It could only wash away the dirt from my sticky skin. I have now covered more than 3 000km of the 12 000km journey and so far I happen to be in third place overall.”    

“This is a once-in-a-lifetime opportunity, a dream that has become a reality. A dream that will test me to my limits, but also a dream that will show the world that leaders never quit,” adds Ivan.  

Ivan will be available for interviews on the following days:

12 Feb: Bahir Dar (Ethiopia)
18-19 Feb: Addis Ababa (Ethiopia)
25 Feb: Yabelo (Ethiopia)
2 Mar: Marsabit (Kenya)
8 Mar: Nairobi (Kenya)
11-13 Mar: Arusha (Tanzania)
21 Mar: Mbeya
24 Mar: Chitimba Beach
To book an interview, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. / 012-643 0436.  

For more information on Ivan’s quest, go to www.ivanzimmermann.com.

Tins can also be donated to Can-a-Kilo tab on Ivan's website.

NAME: Tonya Khoury 

E-MAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.
CELL: 073 874 5377
WEBSITE: www.roiafrica.com
TWITTER: @tonyaroi / @roiafrica
FACEBOOK: /roiafrica    

Dance exponent and entrepreneur, Versha Magan prides herself in being the best – in the last two decades she has led the change in the dance industry in the country.  

Magan’s passion and drive for dancing has earned her a respected name in the entertainment industry and she is leaving behind evolutionary footprints in dance.   With her latest production, Badtamasti Returns, she will transport her audience to the bustling streets of Mumbai, the home of Bollywood – with her vibrant and spectacular dance performances. Her production, of Badtamasti, last year bears testament to her new and innovative styles of dance which she is constantly creating.  

She received much applaud for her show last year and due to public demand she is back with an unforgettable performance. The show will be staged at the Lyric Theatre, Gold Reef City on February 21 and will show case a diversity of movement, complimented with talented dancers and beautiful costumes.   Magan’s work is evident of her commitment to the industry – having quit her job in the corporate world after 15 years to follow her heart.

“Badtamasti Returns” has much to offer the audience – while listening to the vibrant music the dance sequences will be interpreted in a beautiful South African, Bollywood and contemporary styles. The concept is fun through dance which creates moments of laughter and joy – the uniqueness of the production is in the choreography. We have professional dancers who have joined us to elevate the standard of dance from the youngest to the more experienced,” she said.   Magan’s business model developed from the idea of spreading the knowledge of culture and arts to the youth who had little opportunity or needed to travel  to Lenasia for dance classes. She set the trend with the idea of travelling to places where she saw the need – an idea other dance schools followed. Magan said through this effort, much opportunity has been created for many who are passionate about dance.

“I wanted to make a difference by developing the youth and woman of our community – and it’s been a gratifying experience for me. I wanted to provide opportunities for others that never had it before, by creating platforms for them to soar to greater heights. My first success was a personal goal to step out of a nine to five job and follow a dream - my passion then was the idea of the dance academy,” she said. She said the challenges she faces with her job is the pressure of academics that takes priority - but she said some parents need to understand, giving a child the freedom to express through a talent or art form other than academics assists in creating a holistic child. The mind is balanced and has an opportunity to develop differently, she said.  

“Dance helps with discipline, balance, exercise, co-ordination, muscle tone, direction and allows a person to go within and connects you with the divine,” she said.   Magan is a seasoned dance instructress, choreographer, artistic director and actor – her latest role sees her making a debut in the upcoming Afrikaans film Stom, where she plays a doctor.   Dancing from the age of eight, Magan was first drawn to the graceful art of ballet and then moved over to modern dance. Later she was bitten by the Bollywood bug and was fascinated by the energetic dance style.  

She has taught dance at the Jhankaar School of Dance for the last 21 years, has been dancing for 35, teaching the art for over 25, and doing choreography for almost 17. Magan is the director of Jazzy Masala Creative and runs a talent agency– which prides itself in teaching various dance forms with a strong base in kathak and also includes ballet, jazz, hip-hop, Bollywood jazz and contemporary dance to keep up with an industry that is constantly evolving and always looking for something new.  

“South African Indian dance has very few, if not any, platforms where the beautiful art can be performed and enjoyed by artists and audiences. Jazzy Masala Creative’s aim is to create these opportunities and allows professionals together with students to perform on the same platform which enables them to learn and progress from each other. My students are from across all race groups and love Indian dance.”  

She said Jazzy Masala Creative is the first to give opportunities to choreographers who are eager to create new and innovative moves to Indian music, under her guidance. Choreographers Douglas Sekete, Thulani Chauke and Steven Phele have worked with her on productions.   Part of Magan’s training has been in the north Indian kathak style of dance, which she learnt in London and later ventured into contemporary Bollywood jazz. For her, teaching dance and creating new ways of moving has been the “most rewarding experience spiritually, physically and mentally”.

Her corporate marketing background has also put her in good stead to make her business a success.   Magan says that she owes much of her success to founder of Jhankaar School of Dance, Dr Ranjit Lalloo, who made her childhood dream become a reality by offering her the chance to choreograph dance sequences for 18 of his productions. Two of her acclaimed dance pieces, Garam Masala and Traffic were born from working on Lalloo’s Mumbai Nagari.   For media queries, interview requests and access to high resolution publicity photos contact Dee’s on This email address is being protected from spambots. You need JavaScript enabled to view it. or call (011) 788 7632  

Issued by JT Communication Solutions on behalf of Versha Magan and Jazzy Masala Creative  

EDITOR’S NOTE   Among her many career highlights her choreography with Surya in 2007 and Garam Masala a year later which was showcased at the FNB Dance Umbrella. She assisted with the choreography for the internationally acclaimed 2006 production of Red by Raza Jaffrey who performed in Bombay Dreams with Andrew Lloyd Webber. Magan also assisted with the choreography in the production of Fusion, by Tyrone Watkins and choreographed the Bollywood dance scenes as well as played a supporting role in South Africa’s comedy king, Leon Schuster’s, Mr Bones II – Back from the Past. Magan also played a role in the popular local soapie Isidingo where she played the character of Meera.  

Her previous productions include Naach (2009), Dil Se (2010), Desh Ya Pardes (2010), Armaan (2011), Rang (2012), Footprints of a Dancer (2013) and Badtamasti (2014).

Welcome to Swoosh Business Enterprises

The Oasis of Black Entrepreneurship 

About Swoosh Business Enterprises

Swoosh Business Enterprises is a BBBEE 100% Black owned company established in 2002.

We have over 10 years of experience in business services to both government and private sector.

Services are:

Printing

Essential to every business are business cards, letterheads, envelopes, mailing labels, pocket folders andbrochures. Although basic, they serve a critical role: communicating the first impression most customers will form of your business. We not only have the range of equipment that will allow us to produce short and long run work to exacting standards, but we also have the people and creativity to assist you in making your projects stand out.  Booklets, annual reports, product catalogues, hard-bound books, newsletters, flyers and more complex jobs require a team of dedicated people who are going to navigate your project through the production process. With many of the best people in the industry at your disposal, you can be confident that even the most complex project gets done right.

Office Supplies

We offer Stationery, Ink & Toner, Paper, Technology, Canteen, Janitorial, Wellbeing & Safety,

Industrial Equipment, Computers, Printers and Furniture.

Cleaning Services

We provide a variety of cleaning methods, chemicals and equipment to facilitate and expedite the cleaning process. The scope of work may include all internal, general and routine cleaning to include floors, tiles, partition walls, internal walls, suspended ceilings, lighting, furniture and cleaning, window cleaning, deep cleans of sanitary conveniences and washing facilities, kitchens and dining areas, consumables and feminine hygiene facilities as well as cleaning of telephones, IT and other periodic cleaning as required. External cleaning, litter picking and removal of graffiti may also be incorporated.

Web and Graphic Design

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. We overlap web engineering with web design in the broader scope of web development. We have an awareness of usability and creating mark up. We are always up to date with web accessibility guidelines.

 Mining

We provide various services and equipment such as Tunnelling and DrillingEquipment, Earthmoving Services,

Explosive Equipment, Pumps and Valves.

Trade References: 

Department of Health
South African Police Services
Gauteng Finance
Intersite Property Management Services
Department of Education

Contact
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 012 373 8606
web: www.swooshbe.co.za 

By Antoinette Pombo

Millennials are commonly defined as those born between 1981 and 1996. That currently puts them at between 19 and 34 years of age.

The youngest of this generation will be in the throes of finding their own feet in the big wide world of employment or tertiary education…

Whilst many of their older counterparts will be settling down with their partners – some starting a family. But what does this really mean for South African marketers and brand managers?

Individuality, independence and career growth are extremely important to this generation at this stage of their lives. And their unique spending habits seem to be shaking things up fast.

The most significant contributing factors to this shake-up are the sheer size of this population segment as well as the rise of multimedia and networking.

The millennials make up about 26% of the South African population. To put this into perspective, the rest of the entire working population under the official age of retirement only makes up about 28% of the population in South Africa.

And although these percentages aren’t very different from 10 years ago, the actual numbers are significantly different. As marketers and brand managers, we have over one million “new” potential customers we can attract in this segment.

But that’s not all! This new up-and-coming generation has an extremely powerful force behind them: Instant communication and HUGE networking capabilities.

Consequently, as these millennials rise through the echelons of young adulthood, they’re shaping the future of brands, business and the economy – VERY fast!

Here’s your three-point checklist to ensure your brand is in the running to gain from this incredibly powerful generation…

• Take a little extra time to test the market to make sure your marketing touches the right emotional chords, otherwise, it could fall on deaf ears.
• Mellennials will read up on products and services of interest and compare brands much more so than past generations. Is your website packed with USEFUL information they can use to make their purchase decision? Do you target this generation specifically on your site or have you lumped the entire South African population into the same ‘box’? A message directed at a 50 year old is unlikely to be identical to a message targeted at a 20 year old.
• And finally, with the revolutionary expansion of the social networking landscape in recent history, millennials aren’t just connecting with friends online. They’re also connecting with thought leaders, idols, experts and other figures they’re interested in. Do you have a presence in this space? Here’s how to do that: You’re an expert on something if you provide a service or sell a product. So find a way to share your expert knowledge and advice with those who need it most – young potential customers. If you’re not the expert, find one! Hire idols or brand ambassadors the millennials aspire to in order to bring your product or service alive for this generation. Encourage this young generation to talk about your product/service and related topics. If you can get them personally involved in your brand, they’re more likely to engage with it. Of course, they’ll either love it or hate it so be sure you’ve worked out all the other bits, like your value proposition, customer service, return policies etc. There you have the most important reasons to sit up and pay attention to millennials.

If you don’t have a dedicated marketing strategy for this segment, you’re missing out. And worse, your brand’s future is at stake.If you need assistance getting to know this segment well and niching your marketing to this sector, speak to Youth Dynamix, Africa’s leading youth authority.

Website: www.ydx.co.za

Move over Usher, there’s a new swag master in town – Johannesburg born Hip-Hop dancer Tumi Trent Tladi has taken the International Entertainment Industry by storm with his unique dance moves. Now Tladi is hitting 2015 with a bang as he’s about to explode onto the music industry with his debut single CD and video album titled Punchline.  

The Music Video Media Launch will be held on Wednesday, January 28 at Cantare in Montecasino, Johannesburg at 7pm.   Tladi, 23, the son of one of SA’s leading Music promoters, Businessman and Entertainment guru Peter Tladi, teamed up with dancer Costa Titch, 20, to release this single directed by upcoming production team, Blvck Umbrella under the T.Musicman Label – which is part of Tladi’s father’s Joy of Jazz company.   Known for their vibrant dance moves Tladi and Titch - who have their own extraordinary style of choreography called Swimming Pool - have added live rap to their performance. Incorporating the skills of local rapper Moz Kidd, 17, Punchline has become one of the favourites at clubs and has found itself in the league of Chris Brown’s Loya and Kid Ink’s Show Me.

“This single is about making use of your entrepreneurial skills and how we use our talents as dancers and singers to make a living. One of the lines in the song is ‘we want your money’ – there is no shame in being honest and we hope to encourage others to do the same. Our music is motivational and we want young people to do the right thing and follow their dreams,” Tladi said. 

Tladi has also incorporated club DJ, The Vinyl Kid - Asad Abrahams into his music video to spice things up. "The Vinyl Kid" is also his Official Performance DJ.   Tladi, who is also an Ambassador for Adidas and Red Bull, has shared the stage with International Entertainment Greats. He stole the show while doing a music video for Hollywood actor and singer, Will Smith and actress Jada Pinkett Smith’s children Willow and Jaden in 2012. He has also performed with British singer Joan Armatrading and danced at the Idols SA 2011 as well as the MK Awards - performing as part of the coveted L.A Carnival.

A Choreographer who is dancing his way to the top, Tladi has the world at his tapping feet. His unique blend of South African style dance moves, fused with his International experience in the art, has earned him the respect and appreciation as one of the best Choreographers in the world.   The Public Music Video Launch will be on Friday the 6th of Feb, hosted by #HashTag Productions at Cocoon Lounge in Sandton.     To contact Tumi directly reach him on Twitter @tumitladi Facebook: Tumi Trent Tladi Youtube: Tumi Trent Tladi Instagram: tumitladi .

To attend the launch please RSVP to This email address is being protected from spambots. You need JavaScript enabled to view it.

For media queries, interview requests and access to high resolution publicity photos contact Dee’s on This email address is being protected from spambots. You need JavaScript enabled to view it. or call (011) 788 7632   Issued by JT Communication Solutions on behalf of Tumi Tladi

Editor’s Note:   Tumi Trent Tladi started dancing at the age of 11 and received his formal training at DanceWeb Studios. He was trained, mentored and employed by Craig Bullock, CEO of DanceWeb. He made his debut as a dancer in a music video with television presenter Seipati Twasa’s on the popular Jam Alley. Tladi’s occupation and skills include: choreographer, performer, trainer, film projects, director and video editor.

Broadband will be the deciding factor as soon as Broadband becomes faster the Internet will change overnight. The Internet is destined to become a fully audio visual medium like TV but better as people will be able to interact live with each other. The future of the Internet will be a video platform.

People don’t want to have to read as much as they currently do whilst browsing. Our weakness as humans is that we expect information without having to work for it, reading is more work than just watching a video so we prefer to do that. Already youtube.com is the second largest search engine after Google for South African audiences and they are not watching YouTube they are watching a video.

If you want to fix a leaking pipe without calling a plumber then watch a video how to do it. If you want to cook a delicious meal and are looking for a particular recipe then watch a video, if you’re looking for health advice watch a video, if you want to see the latest fashion trends then you can watch a video, if you want to know how to extract DMT from Mimosa Hostilis and use it to awaken your pineal gland watch a video.

The benefits to your business If you have a business and provide a service to clients let them watch a video of what you have to offer, the same with a product show your customers how to use your product. With video on the web you can create a better relationship and more trust for visitors to do business with you from your website.

The winners will be the ones that have recognised that people would like to be “spoon fed” information rather than have to work for it by reading text. Today on YouTube there is tons of this content already, people are able to search on any topic they like and can find out more information. People make their own video about plumbing and cooking etc. No matter how good or bad the video quality is people want information and they don’t want to have to read much to be able to get it.

Do these videos have your brand on them? No they don’t. Brands in South Africa today need to wake up and produce their own content, not for YouTube alone but for all social media and more importantly for their websites. Even now before the year 2020 bandwidth has becomes faster video is growing and is starting to overtake everything you see on the web. The TV stations are already gearing up for this as well as other major media players in the South African industry.

You only have to look at DSTV, SABC and NETFLIX to see how growth in this sector has already caught on here. The massive investment in live streaming is overwhelming and new technology is created every day. Corporations are all working on video solutions it is happening all around us with new technology and new hardware being announced almost daily. Video Production for the Web. Video for the web is more like a TV news or Reality news it is more unrehearsed and instantly produced, unlike your company developing a TV commercial which has a really high degree of production values which also comes with a high budget requirement. This will affect how we communicate with each other. Cost of live streaming and video production has drastically reduced due to lower cost of entry. Companies can purchase very good quality High Definition cameras. You no longer need to bring in expensive film crews and with HTML5 video technology as well as software devices like SKYPE which exists today but other software which will be faster and better. SKYPE and Google Hangouts will not be the only Apps. to be able to run visual communications’ it will become normal on every website and web platform. With new hardware solutions you will be able to see and talk to your customer directly from your website. Or at the very least, due to privacy issues, your website visitor will be able to see and talk to you.

Imagine being able to have a one on one live video chat with a customer instead of the usual written word chat. How we will market ourselves in the year 2020 is happening now in South Africa are you ready for this? People want VIDEO they do not want to have to read tons of words, the winners in the future will be the websites that take this into account. Sure the written word will always be important but the web is going to be a video platform and nobody can stop it or even want to stop it.

Search engine optimisation in the year 2020 Visual rankings Search engines will read the video content and your site will rank accordingly. Content on the web will be in the main, how to fix a leaking pipe, how to cook the best roast duck, how to approach your bank manager, how to, how to… Reading and ranking your content Even today YouTube has significant ability to read the content of any video you upload.

Music sound tracks have a digital signature which can be read for copyright reasons however YouTube can even read background music played at a wedding reception by the DJ with the main soundtrack of people talking and generally enjoying themselves in the foreground. There is no digital signature on this “noise” however YouTube can read the music. I know because I have uploaded such a video and YouTube pointed out that I was using the exact songs in my video, how do they do that? Profanity is also recognised by YouTube. So in the future, as YouTube is owned by Google, they will rank you according to your content but this will include your Video content as well. Homeland Security in the USA uses this technology where “chatter” is monitored across the globe.

It’s not people listening for this chatter it is computers that have been programmed to monitor in various languages certain keywords or key phrases and once alerted an operator will take over and examine it. Same as you will be doing on Google by 2020 you will search for keywords and they will produce a list of “chatter” from videos in your keyword search results. YouTube Viral Video An example of the Power of video.

Here is a link to YouTube for the, Dover Police DashCam Confessional (Shake it Off), although your videos don’t have to go viral this guy has had nearly 27 million views in just 1 week, and it cost nothing to produce? Whilst these kinds of videos are exceptional it just goes to show how much interest and how large an audience and opportunity is out there for your own marketing.
Here is the link: https://www.youtube.com/watch?v=8XFBUM8dMqw

Website: www.epnet.co.za

Tonya Khoury, MD of South Africa’s foremost media intelligence provider, ROi Africa, the media monitoring sponsor of actor, Ivan Zimmermann and his participation in the 2015 Tour d’Afrique, says everything is on track for Zimmerman’s departure from Cairo to Cape Town today (9 January).  

Zimmermann is participating in the world’s longest and most challenging 12 000km mountain bike adventure, to raise 12 000 tins of  foods for Can-a-Kilo. 

Media coverage of his adventure, also sponsored by the South African Institute of Chartered Accountants (SAICA) and Sage Pastel, will be monitored closely by ROi Africa for the duration of the journey. They will also be providing media insights about the undertaking through their Smart Technology system  which measures, amongst others, more than 200 million social media platforms. 

Zimmermann, who is planning to reach Cape Town on 9 June, says, “I have always dreamt to travel through Africa for a good cause. This adventure through Egypt, Sudan, Ethiopia, Kenya, Tanzania, Malawi, Zambia, Botswana, Namibia and South Africa will provide me with a platform to make my dream and many children’s dreams come true,” he adds. 

The 12 000 cans of food will be distributed by the Hanna Charity and Empowerment Foundation in South Africa and collection points for the cans can be found on  www.ivanzimmermann.com. 

Ivan’s progress can also be monitored on: 

TWITTER: @IvanZimmermann1, @CANaKILO (#leadersneverquit, #12000km, #tourdafrique, #12000cans)
INSTAGRAM:    eyevanzimmer
FACEBOOK:     /Ivan.Zimmermann 

FOR MORE INFORMATION 

NAME:             Tonya Khoury
E-MAIL:          This email address is being protected from spambots. You need JavaScript enabled to view it.    
CELL:              073 874 5377
WEBSITE:       www.roiafrica.com
TWITTER:       @tonyaroi / @roiafrica
FACEBOOK:     Facebook.com/roiafrica