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Proven Tips on Celebrity Social Media Management

Published: 06 November 2019

Proven Tips on Celebrity Social Media Management

Managing social media can be tough for a celebrity. It’s difficult to juggle promotion and intimacy and to respond to so many fans. Often, a large audience also means more potential for abuse, which may drive some celebs away from social media completely.That said, a celebrity social media strategy is important. This is because the benefits of social media outweigh the drawbacks. By building a presence online, you can:Promote primary and secondary projectsSpeak to fans on a channel you controlBuild up sponsorship dealsGet to know your fans—and let them get to know youSo, are you interested in social media but unsure of where to begin? Let’s learn how other celebrities are using their social platforms.

Pick the Right Celebrity Social Media Platform

A celebrity social profile serves as an important tool for marketing, promotion and forging a connection with fans. This means you need to go where your fans are. Each social network features different media and attracts different demographics.For example, Instagram’s strength is providing an intimate glimpse at life behind the scenes through images. Snapchat does the same with video and messaging. Twitter places you in direct contact with your fans, letting you converse in the moment. Pay attention to age, too: Snapchat’s crowd, for example, skews younger than the one on Facebook.Picking the right social media platform

Develop a Voice and Content Strategy

Planning a celebrity social media strategy begins with choosing the content you’ll produce and how you’ll share it. A celebrity social media profile should strive to:Be engaging with fansBe candid, fun and unexpectedBe open, honest and intimatePromote the celebrity’s projects (without too much focus on promotion)

How Celebrities Use Social Media: Be Candid!

Your number-one priority should be honesty. Because you control this channel—unlike those through partnership brands, project reps, interviews or tabloids—you’re free to let down your guard a little a strike a connection. Afraid of being too candid and making a faux pas? Just look at how celebrities use social media: Adele has a manager approve her posts before publishing, letting her be sincere without worrying about saying the wrong thing.Have fun! DJ Khaled became a bit of a meme when he broadcasted his bizarre but captivating “jet ski adventure” via Snapchat. The move was funny for portraying Khaled in a vulnerable (but still tongue-in-cheek) situation that left his audience on the edge of their seats all throughout. It’s a great example of how creative thinking and a touch of drama can generate buzz.Celebrity Social Media Management TipsCelebrity Social Media Requires IntimacyWhen it comes to intimacy on social media, perhaps no one pulls it off better than Kim Kardashian. This star handles her celebrity social media management all on her own, and it shows: she often speaks directly to her audience via Instagram stories, and just recently invited her Twitter following to help her daughter name their new puppy over the course of a few days. This is an example of giving her audience agency, which is important in forming a connection.Another shining example of how celebrities use social media to provide behind-the-scenes glimpses is Jessica Alba. Alba’s Instagram is full of casual, homey selfies—a stark contrast to the glitz and glamour you might expect from celebrity social media. Her social media presence is humbling, and she feels like a friend we know.

Engage with Fans—or Your Celebrity Social Media Strategy is Worthless

An important tenant to celebrity social media management is that it be a conversation, not a one-way broadcast. As a celebrity, your audience is probably too big to respond to everyone. Still, when fans reach out, you should engage with them. This makes them feel appreciated, and makes you seem more approachable. Taylor Swift positioned herself as America’s best BFF by engaging with her fans. Meanwhile, Iggy Azalea’s celebrity social media strategy is startlingly frank about the difficulties in her career, which her audience appreciates.Don’t be afraid to give back! When managing social media for a celebrity, be sure to include charitable works and projects. Need an idea? Nicki Minaj leveraged her Twitter audience to pay off tuition and debt for straight-A students. She did this live on the platform, inviting her fans to share their report cards. Surprise acts of goodwill like this—directly benefiting the community—are an amazing use of social media that we should see more often.

Protection & Comment Moderation are Essential for Celebrity Social Media Management

Finally, be sure to protect yourself when putting yourself out there. Celebrity social media abuse is a big issue. Your celebrity social media strategy should include comment moderation to avoid trolls, spam and abuse.When you have thousands of fans responding to everything you say or do online, it can be difficult to moderate it all alone! When managing social media for a celebrity, invest in an artificial intelligence-based comment moderation tool like Smart Moderation. This tool provides 24/7 protection across all of your favorite social media platforms, blocking spam and harmful language according to your needs. You can learn more about integrating comment moderation into a celebrity social media strategy on our blog

NEW CLIENT ANNOUNCEMENT: Ditsong Museums appoint Decode as a digital communications partner

Published: 11 January 2019

JOHANNESBURG – WEDNESDAY, 09 JANUARY 2018: Decode is proud to announce that it has been appointed as the digital communications partner for Ditsong Museums of South Africa. We are tasked with the responsibility of developing the digital and content strategies, producing creative for visual storytelling, conceptualising campaigns, managing social media platforms and all other digital platforms including the website and intranet. Decode’s key focus will be brand building, generating awareness and increasing engagement particularly in the year Ditsong Museums is celebrating its 20thanniversary.  

Established in 1999, Ditsong Museums – is an amalgamation of eight museums – seven in Tshwane and one in Johannesburg. Ditsong Museums’ mission is to transform and enhance its sites as vehicles for nation building and social cohesion through active conservation, innovative research and relevant public programmes for the benefit of present and future generations. Ditsong Museums have diverse collections including fauna and flora, palaeontology, military history, cultural history, geology, anthropology and archaeology. 

Our Managing Director Lorato Tshenkeng comments; “We’re so pleased to be selected as the digital communications partner for Ditsong Museums of South Africa. Working with meaningful brands always brings out the best of our talented professionals. There is a great deal of opportunity to work creatively with the brand and we are looking forward to building it and raising awareness of their extensive offering.” 

-- ENDS --

About DecodeDecode is a 100% black-owned communications and public relations agency. Founded by Lorato Tshenkeng – the Mail and Guardian Top 200 recognised communication strategist, Decode is based in Johannesburg with a broader South African reach and proven African experience. We exist to help our clients talk with the people who are important to their business. We believe that Communications and PR’s only objective should be to have a positive impact on business objectives and financials. With this approach – we deliver results that are aligned with client’s business goals to support their growth and success.

CONTACTS
Office Tel: 011 037 6929
Email Address: This email address is being protected from spambots. You need JavaScript enabled to view it.

SA Teens Set To Disrupt Social Media Industry

Published: 06 July 2018

Pretoria, Gauteng - 6 July 2018 -Bounz Media (Pty) Ltd is pleased to announce its brand new social media platform. The team consisting of two 19-year-olds believe they have found a way to overcome the two biggest hurdles in social media today by allowing users to literally bounce interesting posts they have received by pulling them down and then having them sent onwards to all their followers. This process can continue indefinitely and allow the posts of people with a limited following to theoretically reach everyone on the platform.

The ability for posts to be shared is not a new concept but Bounz places emphasis on this and “gamifies” the experience through a fun, interactive bouncing motion which incentivises sharing. Furthermore Bounz has been designed for the sharing of creative graphical posts to strangers and for that purpose only. What this means is that everything on Bounz is public and should be posted with that intention. This is significant because it solves the privacy issues that current platforms are battling with by providing no privacy and making that clear to users.

Ishe Mabugu realised that most people are very creative and should not be limited to only being able to share posts with people that happen to follow them. Ishe had a brilliant idea to solve this problem with an app that allows posts to be bounced. Unfortunately Ishe is not a software developer and had to find a partner who could bring his idea to life. Ishe managed to get in contact with local coding prodigy, Gerhard de Clercq and the two have been working tirelessly for the past year to make Bounz a reality.

Gerhard has pulled off a miracle to single-handedly craft a working prototype and work on completing an engineering degree (for which he is still currently top of his class) but simply cannot find the time necessary to bring the app up to public release standards.

The team realised that they needed to find funding in order to complete their app but could not manage much success with regards to venture capital. As such, they are now looking to crowd funding in order to get their app completed. The belief here is that fans of the app should me more than willing to support it. 

Their campaign is now live on Indiegogo at https://www.indiegogo.com/projects/bounz-the-app-that-sets-your-posts-free-apps-iphoneand includes an interesting YouTube video showcasing their prototype and explaining how the app works. They hope that the public will support them in their mission and wish to reiterate that any contribution, no matter how small, will make a big difference.

Cape Town’s Guesthouses, B&Bs and Independent Hotels Get Expert Help in Marketing

Published: 31 October 2017

On November 16th, digital strategy firm Britefire will be helping hotel, guesthouse and B&B owners get better results from their marketing efforts. At an afternoon seminar called “Packed” they will take participants step-by-step through the fastest, most powerful ways to get the best out of social media and search marketing.

Godfrey Parkin, Britefire’s CEO, said “We want to make our expertise available to business owners who normally can’t afford the time or fees to attend one of our corporate-level workshops. In just a few hours, they will learn how to save time, save money, and grow their business, without having to be a geek. We will focus on powerful insider hints, tips and tools that are instantly actionable – things which give a significant competitive edge, but which are free or really inexpensive to implement.”

Packed was developed by Karen Parkin (who architected the vast Marriott International hotel booking site, and has taken independent guesthouses to 90%+ occupancy). It is led by Godfrey Parkin (author of Digital Marketing – 8 Steps to Online Success, who always gets rave reviews from participants in his social media boot camps).

The seminar will begin at 14:00 and will end at 17:00 on November 16th and the attendance fee is R450 per person. The Cape Town venue will be selected once the organisers have a better idea of attendance numbers.

“We will cover a lot during the afternoon. But we are really good at explaining these concepts, and everyone will get a digital workbook so they have the notes and links they need when they get back to work,” said Karen. “If our other participants are anything to go by, they’ll go away inspired, excited, and confident!”

Some of the topics to be covered are: the 10 rules for powerful social posting; the best tools and sources for free images, free video, and free social platform management; how to run your own YouTube channel effectively; how to easily automate much of your social media; how to guarantee great clickable listings in Google search; how best to use social advertising; and how to integrate all your activity for major savings in time.

Britefire is in the business of helping companies to thrive in a world of digital disruption.

More information on Packed, and to book, the website page is at http://www.britefire.com/seminars-workshops/packed-social-media-hotels-guesthouses-bnb/ or phone 021 794 7838.

Contact details: Godfrey Parkin, CEO, and seminar facilitator: 021 794 7838   This email address is being protected from spambots. You need JavaScript enabled to view it.

Britefire (Pty) Ltd
This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: 021 794 7838
www.britefire.com

Are you ready to share your passion?

Published: 17 March 2017

Change how you think about communicating with your connections. You can now spread the word of the brands you love over your social platforms’ timelines and turn your passion into real money. And don’t just take our word for it. We are based in multiple locations internationally, and have thousands of adMingle brand ambassadors all over the world earning lucrative amounts per month, dependent on the number and quality of posts, and the resulting validated leads.

Whether you prefer communicating with your crew on Twitter or your family on Facebook, we have a social media earning opportunity for you. Engage with your family and friends on an ongoing basis, telling your connections why you love the brands you’re reposting. Sign up to the adMingle platform, link your social media pages, and accept the campaigns you want to participate in. It’s as easy as that. Build your relationships and your bank balance at the same time. Create your own business within your network, and post consistently. It’s all about word of mouth and earning additional income, while doing what you love.

Participate in as many campaigns as you want. And keep participating. Your additional income will grow with time and practice. Don’t be afraid to invest your time. Sign up by clicking this link today.

Social media stalking in the job hunt

Published: 09 September 2016

In the world we live in today, we are all concerned with safety. We have constant worry that we are being watched, that our every moved is being documented with a constant fear of danger around every corner. I have news for everyone................

we are all being stalked, and there is nothing you can do to stop this. Everyday we are judged, assessed, scrutinized. With the ever increasing use of social media in our lives, being watched is something that we can not stop. With most people being active on one or more social media platforms, we open up our lives to everyone and any one across the globe. Social media has turned the world in to a much smaller and more accessible place.People will be view your activity regularly, as we invite the world into our lives by participating on social media.

BUT..................... you are being judged. Weather you approve or not, like it or not, or if you are aware of it not, every time you apply for a job, a recruiter, HR manager or hiring manager is scrutinizing your social media activity. They will be randomly looking for reasons that a giant red flags for a reason not to hire you. Now that is a reality shock for most. But this does not have to be the career suicide that you may think.FAROSIAN conducts balanced, unbiased and impartial social media assessments for recruiters, businesses as well as individuals (for those who are brave enough to see what their social media accounts are saying about them).  We have perfected a sound process to ensure that there will never be any possibility of discrimination, that all personal values, morals and ethics are taken out of the equation, and provide consultative sound recommendations, for all (including advice for individuals how to improve their image on social media)Recruiters, businesses, HR managers and individuals should contact us on

This email address is being protected from spambots. You need JavaScript enabled to view it. for more information on getting your social media report.

Legendary saxophonist Maceo Parker brings his unique sound to South Africa

Published: 24 March 2015

Legendary saxophonist Maceo Parker brings his unique sound to South Africa

With roots that go as deep as the history of funk itself and a long list of collaborations with the biggest names in the genre, funk wouldn’t be funk without alto-saxophonist Maceo Parker. For two nights only, Parker will be getting the “groove on” in Pretoria on 8 May and Johannesburg on 9 May.   In what he describes as an experience akin to university, Parker perfected his sound as sideman to James Brown. During the 1960s Parker and his drummer brother Melvin joined the James Brown band; it was the start of a partnership that would last for the next decade. 

Parker’s signature sound led, in part, to the band being recognised as early pioneers of modern day funk and hip-hop.   Constantly redefining his style, Parker continued to live the sprit of funk. He joined George Clinton's P-Funk Mothership, followed by stints with a number of other groups, becoming a golden thread that linked the style. In 1970 Parker, with some fellow James Brown band members, formed Maceo and All the Kings Men and released two albums that continue to remain popular. To date he has collaborated with Ray Charles, Ani Difranco, James Taylor, Prince, De La Soul, Dave Matthews Band and the Red Hot Chilli Peppers.   In 1990 Parker embarked on a solo career and while funk still defined his style, his music became richly nuanced with the sounds of jazz and soul. He released two successful albums Roots Revisited (which spent 10 weeks at the top of Billboard's Jazz Charts in 1990) and Mo' Roots (1991). His third solo album Life on Planet Groove, recorded live in 1992, established him as a contemporary artist and boosted his exposure to a college-going audience. Albums like Funk Overload, Dial M-A-C-E-O and Made by Maceo cemented his catch phrase "2% Jazz, 98% Funky Stuff” with his audiences. 

Parker has toured extensively with his own band and since 1999 he has participated in some of Prince's tours when time allowed. In July of 2012 Parker was presented with Les Victoires du Jazz in Paris: a Lifetime Achievement Award for his contribution to music and during the same weekend he was presented with an Icon Award at the North Sea Jazz Festival in Rotterdam. The youth band Nu-Notes will be opening for Parker at both performances. The Nu-Notes, a group of young talented jazz musicians who are being mentored by trombonist, arranger and conductor Dan Selsick. They form part of the Cape Town Jazz Orchestra programme that aims to develop young South African musicians, through music education, skills development, and creating performance platforms for young musicians.   Parker will be performing on the 08 May at the Brooklyn Theatre, Pretoria and 09 May at the Wits Theatre, Johannesburg. The concert starts at 20h00 and tickets cost R180. 

Tickets can be booked from www.webtickets.co.za

For Interview requests and access to high resolution pictures contact JT Communication Solutions on This email address is being protected from spambots. You need JavaScript enabled to view it. or 011 788 7632
Issued by JT Communication Solutions on Behalf of Cape Town Jazz Orchestra

A first for South Africa as Design4T makes it's crowdfunding platform available to charities for fundraising

Published: 19 March 2015

A first for South Africa as Design4T makes it's crowdfunding platform available to charities for fundraising

Cape Town, South Africa, 19 March 2015

Design4T.com provides charities with their first opportunity to raise funds via its ground breaking crowdfunding platform. The online platform provides charities with a new route to raise money via T-Shirt campaigns as well as a great platform for raising awareness or just lifting spirits.

The innovative online fundraising website (Design4T.com) further provides the charity no risk in their fund raising efforts as access is free of charge and all profits go to the good cause. Because of Design4T's risk-free platform, charities from across South Africa are now able to safely raise funds while rewarding their contributors with something useful: a T-Shirt they actually enjoy wearing.

Design4T's co-founder & director, Claus Lauter states:- "Design4T loves to help charities. Most traditional types of fundraising require charities to buy inventory in advance. If a certain amount of inventory isn’t sold, then the fundraising campaign can actually lose money. That’s why we believe in risk-free fundraising."

Design4T lets you easily start an online fund-raising T-Shirt campaign for whatever cause is important to you. Some examples for what funding organisations use Design4T are: Non-profits, Churches, Women’s Shelters, Animal Rescues and Shelters, Fund-raising Walks and 5ks, Local Public Schools, Housing Organizations, Dog Parks and many others.

Claus goes on to say “Our platform is 100% user friendly, in just a few minutes users can be sharing their customized page with their supporters to raise money and awareness -- all totally free and with zero risk or commitment.”

Importantly all profits are sent directly to the charity and NOT to the individual. Supporters can be therefore be reassured that their contribution is going to the cause they wish to support. With no hidden fees, transparency and no risk it's a win win for both the charity and their supporters.

Design4T provides more information on their website at https://www.design4t.com/non-profit-users

About the Design4T Team
Design4T was created in 2014 by a team of highly dedicated entrepreneurs and online marketing experts with the mission to make a successful business concept available for South Africans. Design4T has a top class customer service team to help ensure customer satisfaction, and offers in-house design and marketing services to enhance and amplify sales to Design4T campaigns.

For interested journalists, Design4T is offering free access to the website at http://www.design4t.com/ and an information-packed training course called Design4T Academy.

For more information, you can watch a video showing an overview of Design4T at https://www.youtube.com/watch?v=YS1oyyVRIk0

Find out more at: http://www.design4t.com/

For additional information, contact:
Design4T (Pty) Ltd.
Claus Lauter, Director
199 Loop Street, Graphic Centre
Cape Town, 8001, South Africa
Phone: +27 (0)21 200 6643
Phone: +27 (0)78 233 1562
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.design4t.com

Company registration number: 2014/271026/07

Editors: High resolution images are available upon request. All Design4T founders are available for interviews. # # #

Who is responsible for secure eCommerce and keeping you on the right side of the law...

Published: 12 March 2015

With growth come responsibility Who is responsible for your online security? Who's responsibility is it that you stay on the right side of the law at all times? Yes... you are! The latest e-commerce stats from Statista.com show that 40% of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and should continue grow steadily.

 

This shows us the tremendous growth of eCommerce. With this positive growth comes negatives as well, online scams are increasing, payment fraud is on the uptake, consumers are abusing the CPA when it comes to refunds, returns etc. Protection of personal information is becoming more and more important, information is being stolen and social media is full of schemes and fraudsters.

Thus... The eCommerce Law & Security Conference was born! By attending this conference on 3 & 4 June 2015 delegates will learn from experts how to avoid and prevent all of the above mentioned from affecting you and your company. Speakers will share their knowledge and expertise on industry topics to ensure you leave the conference with an updated wealth of knowledge and strategy on how to implement all of this including the POPI Act in your organisation. More information click here...

Expert speakers include: Robby Coelho - Webber Wentzel Andrew Kirkland - Trustwave SA Rosalind Lake - Norton Rose Fulbright Ashleigh van Kerckhoven - KPMG Rosalind Davey & Khomotso Makapane - Bowman Gilfillan  

Early Bird Registrations Open Register 2 delegates for ONLY R4798. Normal registration fee for the full 2 day conference is R3199 per delegate. Included in the registration fee: *Full access to the conference, panel discussion and workshop *Sit-down buffet lunch both days *Free Parking *3 Refreshment breaks per day *Digital copies of each presentation *Networking Opportunities with speakers and delegates *2 days full of informative up-to-date presentations   Register NOW!    

Exclusive Workshop Attendees will have the benefit of attending a workshop on 4 June inclusive in the conference package. Understanding & Managing the Risks of Social Media presented by Rosalind Davey and Khomotso Makapane from one of SA's top law firms Bowman Gilfillan. Read more

 

MAMRE-ATLANTIS FISHERS NEGLECTED BY FISHERIES DEPARTMENT [DAFF]

Published: 12 March 2015

THE FISHERS ENGINE OF SOUTH AFRICA [FESA]

 MAMRE-ATLANTIS FISHERS NEGLECTED BY FISHERIES DEPARTMENT [DAFF]

Date: 12 March 2015 

The Department of Agriculture, Forestry and Fisheries [DAFF]  – has once again neglected and disappointed the Fishing Communities of Mamre, Atlantis and Darling by not authorising them Fishing Access via the Bokbaai-, Lêbaai or Ganzekraal Area after The Fishers Engine of South Africa [FESA] has applied for access from the DAFF Minister, Senzeni Zokwana more than 5 months ago.

It has been precisely 5 months and two weeks since FESA has asked the Minister to authorise the use of the Bokbaai Area as a Launching Site for the Mamre-Atlantis Fishers. During the last few months – the only reply FESA has received from the minister was an acknowledgement letter indicating that this matter has been forwarded to the Office of the Director General, Edith Vries. Until date, no answer or progress on this issue has been sent from the Office of the Director-General

Mamre and Atlantis Fishers have to use the “Apartheid-set road to Yzerfontein” for Linefish- and West Coast Rock Lobster Catches, and some other launching sites are also used. Yzerfontein is the nearest legal Launching Site and FESA has made these bad economic conditions under which these fishers have to operate clear to the Fisheries Minister. Yzerfontein is between 42-44km away from Mamre (depending on the road taken) and with the distance to reach the fishing grounds, fishers can travel as far as 57km to fish. Depending on the engines used these fishers can spent between R1300-R1500 per fishing trip on petrol a day to lauch from Yzerfontein harbour (excluding their bait and other expenses). For the Minister to expect the poorest of fishers to spend between R1300-R1500 per day per fishing trip with Economically Unviable Exemptions (Interim Relief Programme Exemptions and Traditional Linefish Rights) is unthinkable, irresponsible and economically oppressing to these fishers and their communities. 

Then this same Fisheries Department, DAFF has closed the Dasseneiland Area (Bokpunt) for Recreational Fishing for the current season – which mean that these fishers are totally neclegted and excluded from fishing from their nearest suitable Fishing Area, which is the Bokbaai-, Lêbaai-, Ganzekraal Area. 

The FESA are of opinion that the part of Bokbaai Area that are so-called ‘private property’ – belongs to the citizens of this country as per its coastal status and the Constitution, the Integrated Coastal Management Act and the Bill of Rights. The FESA are in the process of rectifying this issue with other parties for the benefit of the Fisher People of Mamre, Atlantis, Darling and the rest of the citizens of this country. 

Earlier this week FESA has asked the Minister of Fisheries, the Deputy Director General of DAFF, Mortimer Mannya and the Director-General, Edith Vries to meet with them as soon as is possible to resolve this Launching Site Authorisation matter. 

A formal Complaint will also be lodged amongst others at The South African Human Rights Commission in due course to make fire under the minister and the Fisheries Department, DAFF

  • Abigail Smith On behalf of The Fishers Engine of South Africa [FESA]
  • Contact: 071 792 7032 or 078 748 0399
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