Hyprop Foundation’s Warm Woodrock Campaign Raises Over R24000 for Animal Welfare in Honour of Nicole Greenstone
Written by: Eva August Save to Instapaper
Community support across Gauteng helps bring comfort to rescue animals while keeping a legacy of compassion alive
The Hyprop Foundation’s recent Warm Woodrock drive wrapped up with heartfelt results, raising over R24000 in support of animal welfare and honouring the memory of Nicole Greenstone in the process.
Held across Hyprop’s Gauteng-based shopping centres from July through August, the campaign called on shoppers to contribute blankets, pet food and other essential items for dogs and cats in need, continuing Nicole’s legacy of compassion and care. In total, product donations amounted to R18863.75, with monetary donations reaching R6043.00, including direct contributions through QR codes to Woodrock.
“Our hearts are full,” says Leonie Prinsloo from the Hyprop Foundation. “This campaign was built on love for Nicole, for animals, and for community. Thanks to every person who gave, we’ve not only honoured Nicole’s memory but provided real, tangible support to animals that desperately need it.”
The generosity shown at each centre is reflected in the following totals:
- Woodlands Shopping Centre led the campaign with total contributions valued at R6106.90, including R3968.90 in goods and R2138.00 in cash
- The Glen Shopping Centre followed with R6273.00, combining R2368.00 in goods, R55.00 in cash and R3850.00 via QR code donations
- Clearwater Mall collected R3743.00, including R3393.00 in goods and a R350.00 cash deposit
- Rosebank Mall donated R2464.85 in goods
- Hyde Park Corner contributed R6669.00 in product donations
The campaign also featured live caricature sessions on select weekends, where donors received a personalised sketch of themselves and their pet as a thank-you for their support. These light-hearted moments helped create awareness, engagement and connection throughout the centres.
“Nicole poured her heart into caring for those without a voice. Through Warm Woodrock, her legacy has reached far beyond the workplace. It has sparked a ripple of generosity and empathy across Hyprop’s malls,” Prinsloo adds.
Woodrock Animal Rescue, based in Gauteng, is one of South Africa’s oldest independent pro-life animal shelters. With no government funding, they rely heavily on community support to continue their mission of rescuing, rehabilitating and rehoming animals in need. The support generated through this campaign will go a long way in helping them continue that work.
The Hyprop Foundation, the Corporate Social Investment arm of Hyprop Investments, remains committed to projects that uplift communities and support those who need it most.
For more information about Hyprop’s malls around South Africa, visit their websites:
www.hydeparkcorner.co.za
Get social by following Hyprop Investments Limited on:
X: @Hyprop | https://x.com/Hyprop
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