Every story has a voice, and Vuyolwethu Yamba reports them with heart

Rushing in with cameras and hard questions is not ethical journalism 

Vuyolwethu Yamba is a journalist who believes that at the heart of every news story is a person, a community, and a truth that needs telling. From uncovering local tragedies to highlighting everyday experiences, he approaches each assignment with curiosity, empathy, and a commitment to credibility. His work is a reminder of the essential role journalists play, particularly in a world flooded with both information and misinformation. With World Television Day on 21 November, his dedication to using television as a platform for credible, human-centred storytelling underscores how powerful this medium remains in shaping how communities see themselves and understand the world

“I’ve always had a deep curiosity about people and the events that shape their lives,” Yamba explains. “Growing up, I was drawn to stories that revealed the human side of the news. Journalism allows me to be both a storyteller and a bridge between communities. The idea of holding those in power accountable while giving a voice to ordinary people inspired me to pursue this path. I’m still new in the industry, but I’m determined to find my feet while making an impact.”

He grew up in Butterworth, a town tucked into the rolling hills of the Eastern Cape.

“It is more than just the place where I was born, it’s where I learned what resilience truly means. Growing up there meant waking up to the sound of roosters and the hum of taxis heading to town. Life moved at its own rhythm, sometimes slow and quiet, sometimes bursting with laughter from street vendors and schoolchildren in uniform.

“In Butterworth, community wasn’t just a word, it was a way of life. Neighbours shared more than fences; they shared meals, stories, and struggles. I learned that ubuntu isn’t something you read about, it’s something you live every day. The town’s simplicity taught me to value hard work, to find joy in little things, and to never forget where I started because that’s where my strength was built.”

For Yamba, joining Iindaba Zethu, Newzroom Afrika’s Nguni news platform on DStv 163 broadcasting in isiXhosa, was a natural fit.

“The station is committed to telling African stories with integrity and authenticity. Iindaba Zethu highlights voices and issues that often go unheard, delivering news in a language that resonates with the community. Every South African has a story, and being able to bring these stories to life while ensuring accurate, balanced reporting is exactly why I wanted to work here. It’s about placing the human experience at the centre of every story we tell. On World Television Day, this mission highlights how television, in our own languages and from our own perspectives, can be a powerful tool for representation, connection, and public service.”

He says reporting in IsiXhosa connects people to news in a language that speaks to their hearts, not just their minds.

“When stories are told in IsiXhosa, they feel more personal, more real people see themselves reflected in the words and the way the story is told. It also helps preserve the language because every broadcast, every headline, and every interview keeps IsiXhosa alive in public spaces. It reminds us that our languages aren’t just for home conversations, they belong in newsrooms, on TV, and on big stages too.”

The role of a reporter often means navigating challenging and unpredictable situations, and Yamba has already faced moments that tested his adaptability. Balancing multiple assignments requires careful prioritisation. “I prioritise based on urgency, impact, and audience relevance,” he says. “Breaking news comes first, but I also consider which stories will most directly affect or inform the public. Coordination with editors ensures deadlines are met without compromising accuracy or fairness.”

Adapting to different communities is central to Yamba’s approach. He recalls covering a tragic shooting in Jeppe’s Town, where four people were killed. “The community was tense and grieving. Rushing in with cameras and hard questions wouldn’t have worked. I had to approach with empathy, give people space, and let them tell their story in their own words. Moments like these remind me that a reporter’s role isn’t just to report facts—it’s to adapt, to understand the human context, and to capture the pain, resilience, and humanity of those affected.”

Looking to the future, Yamba embraces the digital age while remaining rooted in credible reporting. “Social media and digital platforms allow us to reach wider audiences instantly, but they also demand that we fight harder against misinformation. The future of journalism lies in using technology to tell stories more creatively while staying committed to truth, fairness, and accountability. At the heart of every story is the people we report on, and at the heart of that reporting is the commitment to share their truth responsibly.”

When not chasing stories, he is usually chasing sunsets, good music, or a great book.

“I’m big on creativity, so you’ll probably find me watching the news, taking photos, or watching people go about their day - that’s where I find inspiration. Since I’m miles away from my family, I also love spending time with friends, trying out new food spots, and scrolling through social media for fresh ideas. Basically, anything that mixes curiosity, creativity, and a bit of adventure, that’s my kind of weekend.”

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