ZURU Launches Winter Survival Kit to Help Families Navigate Cold Days With Fun and Comfort

From plushie hugs to indoor adventure ideas, here’s how to beat the winter blues with cozy-time magic.

Let’s face it winter with kids can be magical… and a little bit maddening. Shorter days, cabin fever, and endless cries of “I’m bored” can turn even the warmest home into a frozen warzone of screen-time negotiations. But don’t worry, the antidote isn’t complicated, it’s cozy, creative, and comes with snacks (and plushies).

ZURU’s Winter Survival Kit: is a playful, practical toolkit to help families thrive through winter holidays and long, chilly afternoons indoors. And yes, the latest range of plush toys are leading the charge.

“Parents are craving unplugged moments and kids are craving connection,” says Glenn Ambrose, Country Manager at ZURU South Africa. Plush toys, whether cuddly or chaotic, offer comfort, imagination, and a little lighthearted weirdness, which is exactly what winter needs.”

What to Pack in Your Cozy-Time Toolkit:

Plush Power-Ups Start with personality-packed plush toys. Whether it's the mischievous Fugglers, the super-soft weighted Hug-a-Lumps (now in 3 sizes), or the snack-loving Snackles Series 3, there’s a cuddly companion for every kid and mood. Use them to create storytelling prompts, plushie picnics, or just as a comforting bedtime buddy.

Books for Blanket Forts Add age-appropriate reads that spark giggles or wonder. Pair them with plushies to bring the characters to life or let kids invent their own sidekick stories.

Snack Attack Station Snackles are plushies with a foodie twist so why not build a winter-themed snack bar? Think popcorn, fruit slices, mini marshmallows, and hot cocoa served in fun mugs for a cozy treat break.

Screen-Free Fun Break out puzzles, crafts, or even plush-themed scavenger hunts. Create a “No Screens Until Sunset” rule and fill the hours with make-believe play powered by their plush pals.

Movement Moments Cold weather doesn’t mean total hibernation. Try plush toy yoga, dance-offs, or follow-the-leader with Hug-a-Lumps as team mascots.

The goal isn’t perfection, it’s connection. By building a winter survival kit that encourages imagination, warmth, and shared fun, families can turn chilly days into cherished memories.

So, this winter, skip the screen battles and bring on the blanket forts. With a little creativity and a few fuzzy friends from ZURU, your home might just become the coziest (and happiest) spot on the block.

For more information visit: www.zurutoys.com.