07 April 2026 5 min

The Maslow Sandton - A garden oasis powering the future of conferencing

Written by: Melissa Dos Reis Goncalves Save to Instapaper
The Maslow Sandton - A garden oasis powering the future of conferencing

Perfectly positioned for productive meetings and memorable events

An Urban Oasis in the Heart of Sandton

With its lush gardens, stylish interiors, and state-of-the-art conference facilities suitable for events of any size, The Maslow Sandton is just minutes from the business hub, with friendly, professional teams who understand what seamless conferencing should feel like.

In the urban heart of Sandton, with its gleaming skyscrapers and home to headquarters for some of the biggest names in global business, the private garden at The Maslow, lush with trees, greenery and a tranquil pool deck, is a true oasis in the inner city.

The opportunity for conferences and meetings to incorporate elements of the outdoor spaces breathes new life into an event.

Research has shown that being outside has many benefits for mental and physical health, and it’s been suggested that nature stimulates curiosity and helps recharge focus and attention, which is critical when developing new ideas — a huge advantage for any business, brainstorming, and networking sessions.

Designing Seamless and Engaging Events

According to Sarah Davidson CPCE who is the Director of Special Events at FPC Live and one of the experts interviewed for the 2026 Meeting and Event Trends report, successful conferences today rely on thoughtful planning that reduces barriers for delegates.

She explains that the fewer friction points an event has, the more likely guests are to attend and stay, which reflects the growing demand for comfortable and supportive environments that help people connect and stay focused.

Built for Modern Conferencing Needs

Beyond its serene setting, The Maslow has become one of Sandton’s most compelling conferencing hubs, purpose-built for the modern business traveller and the evolving demands of hybrid events, ensuring the needs of business travellers and event organisers are met.

For example, The Maslow provides venues which are suitable for anything from intimate board meetings, to multi-room events, and large corporate gatherings.

Analysts have identified integrated technology as a baseline requirement for 2026, to which The Maslow responds with hybrid-ready facilities which include advanced video conferencing technology.

According to the Conference Compass outlook, attendees now expect a “single, reliable hub” of tech support rather than fragmented systems, making well-equipped hybrid venues like The Maslow more attractive than ever.

“Since 2022, we’ve seen a sustained increase of approximately 25–35% in demand for hybrid and tech-enabled events, indicating hybrid conferencing has become a permanent feature rather than a temporary solution,” says Tracy Pretorius, The Maslow Sandton, Cluster Revenue Manager.

While in-person conferences have returned strongly (since COVID), more than 40% of corporate clients now request hybrid or virtual capability as a standard requirement, even for fully on-site events.

Practical Details That Enhance the Experience

Details like plenty of power points and charging stations, can sometimes be overlooked, but not at The Maslow, which recognises this seemingly small but essential need to ensure a smooth experience for delegates.

High-speed Wi-Fi throughout the property is a given, and if anyone wants to continue with independent work, catch up on emails, or take calls, the Wayfarer Business Lounge is the perfect productivity-driven space.

Midweek conference demand is strong, with corporate and association events leading the growth, particularly in industries requiring national or regional participation, says Pretorius.

“Clients are increasingly prioritising flexibility, scalability, and seamless technology, which has driven consistent demand for venues that can accommodate both physical and remote delegates without compromising experience. We continue to see repeat business and longer-term partnerships from clients.”

Whether you’re planning a strategy workshop, product launch, training session, or a global hybrid meeting, The Maslow’s facilities are designed to seamlessly support all technical and logistical requirements.

Accessibility and Location Advantage

Location plays a crucial role in successful conferencing, and The Maslow’s proximity to the Gautrain Sandton Station offers a direct and efficient connection to OR Tambo International Airport.

This level of accessibility, together with ample parking and a central Sandton location, makes arrivals straightforward and event coordination seamless for both local and international delegates.

Elevated Dining and Networking Spaces

The conferencing experience at The Maslow is further elevated by its distinctive food and beverage offerings:

A generous breakfast buffet to energise early-morning meetings.Lacuna Bar, an ideal setting for post-conference networking over tapas, cocktails, or a curated wine selection.Lacuna Bistro, where Executive Sous Chef Thokozane Shongwe presents contemporary Mediterranean-inspired dishes with a seasonal touch.

These versatile dining venues also serve as relaxed meeting spaces, perfectly suited for client engagements, team dinners, or informal gatherings after a productive day.

Accommodation and Relaxation

With 281 stylishly appointed rooms, The Maslow comfortably accommodates both business and leisure travellers.

The hotel caters to varied preferences and budgets.

After a full day of conferencing, guests can recharge at the luxury Africology spa, unwind beside the pool, or enjoy the peaceful garden surroundings delivers a balance between professional efficiency and refined relaxation.

A Strategic Moment for Conferencing

The Maslow’s offering arrives at a strategic time for South African conferencing.

The latest FCM Meetings and Events 2026 Trends Report reveals that 92% of organisations expect their meeting budgets to hold or increase this year, with in-person events retaining strong demand and safety, convenience and logistical simplicity ranking as top priorities.

Medium-sized gatherings remain the preferred format, a space where The Maslow’s flexible venues excel.

Packages and Offers

Take advantage of the many packages to find the one that best suits your needs.

For example, enjoy Day Conference Packages from R635 per person, including three tea breaks, a light luncheon, venue hire and standard equipment.

Complimentary Wi-FiComplimentary shuttle to Sandton Gautrain, Sandton City Mall & Nelson Mandela SquareFree on-site parking

Ts&Cs apply

A Seamless Business Experience

The Maslow Sandton is a venue where business feels effortless, where technology and tranquillity coexist, and where every detail is crafted to ensure delegates “love every moment” – whether they’re here for work, play or a seamless blend of both.

Follow The Maslow Hotel

Facebook: @TheMaslowSandtonInstagram: @sun_themaslow

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  • Agency/PR Company: Corporate Image
  • Contact person: Melissa Dos Reis Goncalves
  • Contact #: +27 21 426 1233
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