Air France introduces a new signature cocktail collection by Matthias Giroud in its long-haul Business, Premium and Economy cabins
Written by: The Platinum Club Save to InstapaperThis summer, Air France is unveiling a new cocktail offer available on all its long-haul flights, designed for customers in all travel cabins. The airline is continuing its collaboration with chef mixologist Matthias Giroud, who has created an exclusive cognac-based cocktail for the Business cabin, as well as a modern reinterpretation of the kir cassis for Premium and Economy cabins. Both cocktails showcase high-quality, 100% French ingredients. This initiative allows Air France to celebrate the art of mixology and France’s renowned expertise.
New exclusive cocktail selection in Business, Premium and Economy cabins
In the long-haul Business cabin, Matthias Giroud has designed Quintessence, an exclusive cocktail that embodies the elegance associated with this travel class. Available today, this new signature cocktail reinterprets the Boulevardier, a classic cocktail that originated in France in the 1920s. It expertly blends iconic French cognac with red Vermouth, an Alpine bitter liqueur, and a hint of fig. Served with ice as an aperitif, or enjoyed without ice at the end of the meal, as a digestif, it offers a tasting experience that is both sweet and zesty.
In the Premium and Economy cabins, the chef mixologist has created L’instant Cassis, a modern twist on the iconic Kir Cassis, a legacy with more than a century of history and a symbol of the French aperitif tradition. This cocktail is a subtle blend of Chardonnay white wine and Burgundy blackcurrant liqueur, enhanced with a hint of elderflower. Now available* on board and offered alongside other beverages during the main meal service, this cocktail is best appreciated with ice cubes for a floral, sweet and fruity tasting experience.
Submitted on behalf of
- Company: The Platinum Club
- Contact #: 1
- Website
Press Release Submitted By
- Agency/PR Company: The Platinum Club
- Contact person: El Broide
- Website
Get new press articles by email
The Platinum Club is a boutique entertainment, lifestyle and travel PR agency based in Johannesburg, South Africa.
Latest from
- Mpho Popps to Host The 2026 Content Creator Awards, Sponsored by Samsung
- Why Every Johannesburg Family Should Take Their Kids on Safari
- Why SQD-Mini LED Signals the Next Era of Premium Display Technology
- South Africa’s Top Business Minds Share Lessons at the 2026 MANCOSA Jacaranda FM Business Breakfast
- SoundInsights and Mediamark Launch New Audience Intelligence Solution for Brands
- Gauteng Premier Panyaza Lesufi Outlines 10 Point Plan to Tackle Crime in First Jacaranda FM Live Interview
- Why the Best Marketing Leaders Don't Always Start in Marketing
- 2026 Content Creator Awards Nominees Announced As Samsung Galaxy Joins As Headline Sponsor
- Basetsana Kumalo’s Five Business Lessons for Building a Career That Lasts
- South African Stars Share the Advice They Wish Every Woman Could Hear This Women’s Day
- TCL Opens First South African Experience Store at Cedar Square
- Content Creator Awards Announces Major New Partners for 2026 Edition as Nadia Jaftha Backs Emerging Talent
- Jacaranda FM’s ‘Her Perfect Pitch’ Returns for a Fifth Year to Put Women Entrepreneurs in the Spotlight – Entries Now Open!
- Time Out ranks Johannesburg among the world’s top 10 street food cities
- Karabo Peter Joins Jacaranda FM as New Sports Presenter
The Pulse Latest Articles
- Kwv Marks 100 Years Of Brandy-making With Top Two Scores At Iwsc South Africa Judging (August 20, 2026)
- From Personal Pain To Beauty Gain: The Story Behind Tanya Du Bois And Naturals Beauty (August 20, 2026)
- Spring Kitchen Trends: Warmer Spaces, Smarter Taps And Fresh Inspiration (August 20, 2026)
- Safari Travel Is Shifting From Lodge Stays To Connected Journeys (August 18, 2026)
- The Missing Link Between Values And Culture (August 18, 2026)
