The Beverage Company (Bevco), South Africa’s leading independent manufacturer and distributor of carbonated soft drinks, energy drinks, mixers and still beverages, has appointed the DUKE Group as it’s strategic partner across all brands. Following a successful three-year relationship between DUKE Advertising and Bevco’s Jive and Pepsi brands, the soft drink company has committed the full brand portfolio into the Group’s care.
The partnership will encompass DUKE Advertising, DUKE’s media strategy company FAME and their enthographic market research business, NUDE. Commenting on the agency’s appointment, DUKE Managing Director, Aileen Sauerman says, “We have absolutely loved working with Jive and Pepsi over the past three years and are looking forward to adding value across the brand portfolio with the intention of creating positive volume growth.”
Bevco C.E.O. Pieter Spies adds, “Following on from the excellent relationship we’ve had with DUKE and the impressive growth of the brands in their care, it made sense to entrust the full brand portfolio into their charge. We believe they will be a valuable strategic partner to the business.”