Mark1, the digital marketing division of the DUKE Group, has recently added to its heavyweight staff complement with the appointment of Shannon Delaporte as Managing Director.

No stranger to the industry, Delaporte most recently held the position of Managing Director at FoxP2, an agency that she helped grow into the successful business it is today. With 20 years’ experience (including two years abroad at G2 in London) she has honed her skills at the likes of TBWA Hunt Lascaris, JWT Cape Town.

Delaporte joins at a time when Mark1 and the DUKE group are enjoying extraordinary growth, with a number of exciting new client gains and additional businesses being launched within the group in recent months.

Commenting on her move to Mark1, Delaporte says, “I’m excited about the move from the traditional advertising space to digital marketing and all the new challenges ahead. There’s little doubt in anyone’s mind that digital is the future of communications and Mark1 has been at home in the data and media space for years, so I feel like it’s a great fit for me. With my background in a creative-first approach and Mark1’s data-first background we make a good team in creating a relevant offering to our clients. Mark1 measures everything and I love this - everything we do is fit for purpose”

Mark1 CEO Daan Du Toit adds,  “Shannon’s appointment forms part of our overall strategic objective to position Mark1 as a serious player in the digital marketing world. We are delighted to have her creative talent and experience on our team.”

-- ENDS --

About the DUKE Group
The DUKE Group is a full-service communications company comprising six independent, award-winning agencies: DUKE, Positive Dialogue, Mark1, Duchess, Nude  and Champ. The group was formed in 2019 and is Level-1 B-BBEE contributor. With a staff complement of over 80, the DUKE Group prides itself on employing seasoned industry professionals to provide our clients with tailor-made communications solutions that see positive outcomes and powerful results. Clients include amongst others, Wonga, Riscura , Pioneer Foods, Pepsi, Jive, WebAfrica and Really Great Brand Company. CEO Wayne Naidoo is the current Chairman of the Association for Communications and Advertising (ACA). DUKE was voted AdFocus 2020 winner for Medium Agency of the year.

For more information, please visit www.duke.co.za