13 January 2025

How to Make Your Offer Stand Out in a Competitive Property Market

Submitted by: Sam Bartlett
How to Make Your Offer Stand Out in a Competitive Property Market

If you’re looking to purchase a home in a sought-after suburb or estate, securing the property you want can be challenging. In competitive markets, sellers are not only focused on the highest bid but also consider factors like financial stability, the ease of the sale, and a buyer’s willingness to close quickly. Cobus Odendaal, CEO of Lew Geffen Sotheby’s International Realty in Johannesburg and Randburg, shares key strategies to enhance your offer and position yourself as the ideal buyer.

"A compelling offer goes beyond numbers—it demonstrates reliability, flexibility, and serious intent," says Odendaal.

1. Start with a Strong First Impression

First impressions are crucial. A well-crafted offer shows the seller that you’re serious and dependable. Hiring an experienced agent can also give you a competitive edge. Agents can help you craft a compelling offer, understand local pricing trends, and negotiate effectively. A reputable agent can also vouch for your reliability, which reassures the seller.

2. Offer a Competitive Price

In a hot market, submitting a competitive price is one of the most straightforward ways to stand out. However, ensure your offer reflects the property’s market value to avoid overextending yourself financially.

Key considerations:

  • Know the Market Value: Use comparable sales data to understand the property’s fair market value.
  • Consider Offering Above Asking Price: For high-demand properties, offering slightly above the asking price can strengthen your bid, but only if it aligns with thorough market research.

3. Make Your Offer Clean and Simple

A straightforward offer with minimal contingencies is more attractive to sellers. While contingencies like financing approval or home inspections are standard, reducing or waiving non-essential ones can simplify the process.

Tips for simplifying your offer:

  • Non-Contingent Offers: If confident in securing financing, consider offering a non-contingent cash offer or a pre-approved bond.
  • Inspection Contingency Waiver: If the property’s condition is sound, waiving a home inspection contingency shows seriousness. However, always protect your interests if risks like structural issues exist.

4. Offer a Flexible Transfer Timeline

Flexibility in transfer timelines can appeal to sellers. Whether they want to close quickly or need more time to relocate, accommodating their schedule demonstrates a willingness to work together, making your offer more attractive.

5. Secure Pre-Approval for Your Bond

A pre-approved home loan strengthens your offer by assuring sellers of your financial readiness. It provides clarity on your affordability, reduces delays, and increases confidence in your ability to close the deal.

6. Be Ready to Act Fast

In competitive markets, properties sell quickly, often with multiple offers. Being prepared to act swiftly is essential.

Key actions:

  • Move Quickly: Submit your offer promptly after viewing the property.
  • Earnest Money Deposit: Offering a higher-than-usual deposit (1–3% of the purchase price) demonstrates your commitment and financial stability.

Conclusion

"By adopting these strategies and working with a skilled agent, you can increase your chances of securing your desired property," concludes Odendaal. A well-thought-out approach and decisive action in competitive markets can set you apart and lead to a successful purchase.

Press Release Submitted By

Company Name: Lew Geffen Sotheby’s International Realty
Contact Person: Cobus Odendaal


Social Media Post

Stand Out in a Competitive Property Market
Learn how to craft a winning offer with expert tips from Cobus Odendaal of Lew Geffen Sotheby’s. From competitive pricing to flexible timelines, secure your dream home today!

#PropertyBuyingTips #LewGeffenSothebys #RealEstateTips #CompetitiveMarkets #mypressportal #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica

Total Words: 560

Bartlett Communications

Bartlett Communications is a full-service public relations and corporate communications consultancy. We empower Brands to reach, engage, and influence their target audiences by offering a professional, hands-on approach. Our expertise is identifying target markets, putting the audience focus on your business and keeping it there. A short-lived media splash is like a fireworks display; eye-catching but forgettable. We don’t believe in forgettable. We believe in generating headlines year after year. This means a stronger online reputation, greater Brand awareness and ultimately more sales for you.