Johannesburg, the bustling economic heart of South Africa, is a city of many opportunities, not least for those looking to invest in property. But, while iconic areas like Sandton and Rosebank usually grab the spotlight, the city’s true potential often lies in its under-the-radar suburbs that offer excellent value for home buyers and investors alike.

This is according to Cobus Odendaal, Lew Geffen Sotheby’s International Realty CEO in Johannesburg and Randburg, who adds: “As property prices rise in Johannesburg’s well-known suburbs, savvy investors are turning their attention to more unassuming neighbourhoods, many of which are brimming with untapped potential.

“These hidden gems may not yet have the prestige of Sandton or the trendiness of Maboneng, but they offer significant investment value for those willing to look beyond the obvious.

“For home buyers they offer much more bang for your buck as well as the chance to secure a property in a desirable location without breaking the bank and, investment-wise, these suburbs represent an opportunity to get in early before prices rise.”

He adds that as Johannesburg continues to grow and evolve, these areas are likely to become increasingly sought-after, making now the perfect time to explore what they have to offer.”

Odendaal pinpoints six Randburg suburbs that he believes stand out as hidden gems for several compelling reasons: “Their combination of affordability, convenience and potential for growth offer investment value.

“These suburbs also offer a high quality of life, with access to amenities, green spaces, and strong communities and, at the same time, their property markets are still relatively affordable, making them accessible to a wide range of buyers.

“For investors, they represent an opportunity to get in early before prices rise and for home buyers, they offer the chance to secure a property in a desirable location without breaking the bank and, with such accessible pricing, there is often enough left in the budget to allow buyers to renovate and upgrade to suit their lifestyles

Odendaal believes that for both property investors and home buyers, the following neighbourhoods present exciting opportunities:

1. Fairland

Nestled in the west of Johannesburg next to upmarket Northcliff, Fairland is a quiet, leafy suburb that has become a favourite among families and first-time home buyers. Known for its excellent schools, spacious parks, and tight-knit community, Fairland offers a peaceful lifestyle without sacrificing accessibility. The suburb is well-connected to major highways, making it easy to commute to the city centre or nearby business hubs.

“Property in Fairland is relatively affordable compared to more established areas, but its value is steadily increasing,” says Odendaal.

“The suburb’s mix of older homes and newer developments provides options for buyers with different tastes and budgets and, with its strong sense of community and growing demand for housing, Fairland is a solid choice for long-term investment.”

A three or four-bedroom house that needs love can still be found for under R2 million whilst more modern houses range between R2.5m and R3.5m. Apartments range between R700 000 and R1.2m. Fairland offers a wide range of townhouses for all budgets – between R800 000 and R2.9m.

2. Bromhof:

Bromhoff, is a small but vibrant suburb that strikes the perfect balance between urban convenience and suburban tranquillity. Its proximity to shopping centres like Brightwater Commons and Clearwater Mall makes it a practical choice for those who enjoy easy access to retail and entertainment options.

“The property market in Bromhoff is diverse, offering everything from modern townhouses to spacious family homes and the area’s affordability and strategic location is attracting young professionals and small families, driving demand and pushing up property values.

“For investors, Bromhoff represents an opportunity to capitalise on a suburb that’s still under the radar but has significant growth potential.”

A three-bedroom fixer upper costs around R1.2m and renovated or newer family homes range between R1.6m and R2.4m. Two-bedroom apartments range between R700 000 and R1.2m and townhouses between R900 000 and R1.9m.

3. Randpark

Randpark is a suburb that appeals to those who value outdoor living and recreational amenities. Home to the prestigious Randpark Golf Club, this area is a haven for golf enthusiasts and nature lovers and the suburb’s green spaces and relaxed atmosphere make it an ideal choice for retirees or families looking for a quieter lifestyle.

“Property in Randpark ranges from charming older homes to contemporary estates, catering to a variety of preferences. The suburb’s proximity to major roads and shopping centres adds to its appeal, while its reputation as a safe and well-maintained area ensures steady demand. For investors, Randpark offers a stable market with consistent growth potential.”

Three-bedroom homes start at around R1.6m and a stunning five-bedroom house can be bought for under R3m. Apartments range between R530 000 and R1m and townhouses between R1.5m and R1.9m.

4. Fontainbleau:

Fontainbleau is a well-established suburb that’s quickly gaining recognition for its affordability and convenience. With easy access to the N1 highway and nearby business hubs, it’s a practical choice for commuters. The area is also home to a mix of residential and commercial properties, creating a vibrant and dynamic community.

“The property market in Fontainbleau is characterised by a wide range of options, from apartments to freestanding homes and its affordability makes it particularly attractive to first-time buyers and young professionals.

“As more people discover the benefits of living in Fontainbleau, property values are expected to rise, making it a smart investment for those looking to get in early.”

Houses are generally priced between R1.5m and R2.6m although at the top end of the market, home are priced closer to R3m. Apartments are accessibly priced from R350 000 and townhouses from R620 000 all the way to around 2.9m.

5. Malanshof:

Malanshof is a small, tranquil suburb that offers a peaceful retreat from the hustle and bustle of city life. However, despite its quiet atmosphere, Malanshof is just minutes away from Randburg’s shopping and entertainment hubs, providing residents with the best of both worlds.

“The suburb’s property market is also diverse, with a mix of older homes and newer developments. Malanshof’s affordability and convenient location have made it a popular choice among young families and professionals and, for investors, the suburb’s potential for growth and steady demand make it a promising option.”

Houses range from R1.3m for an older home to around R3.1m for an expansive, modern family home. Flats are well-priced between R700 000 and R1.1m and townhouses are between R700 000 and R1.4m.

6. Robindale: 

Robindale is a suburb that exudes character and charm. Known for its tree-lined streets and well-maintained homes, it offers a welcoming and family-friendly environment and its convenient proximity to schools, parks, and shopping centres adds to its appeal.

“Property in Robindale is affordable compared to more established neighbouring areas, but its value is on the rise as more buyers are discovering its potential. The suburb’s strong sense of community and convenient location make it an attractive option for families and first-time buyers.”

The entry point in Robindale is a little higher – around R2m and, although most are priced between R2.2m and R3.5m, there are also luxury properties for up to R8m. Flats range between R600 000 and R1.2m and townhouses from R1.2m to R1.9m.

"While there are risks involved - such as slower-than-expected development or shifts in market demand - investing in hidden gems can be a lucrative alternative to overcrowded, overpriced suburbs as well as an excellent way to get a foot on the property ladder," concludes Odendaal.