Saving our heritage is bigger than us
Submitted by: Sky HeathcockIn the spirit of South African pride this Heritage Month, let’s talk about an endangered species close to our hearts, the Black Rhino. Here before us, and together, here long after us.
Whilst we have all heard of the atrocities facing the rhino population in the media, not many realise how serious the current climate is. Since the 1970s, the numbers have dropped to a third, with three subspecies becoming extinct.
When it comes to the majestic Black Rhino, only around 5,000 exist – and that number has doubled in the last 20 years due to the extraordinary conservation efforts from various organisations, politicians, captains of industry and celebrities with influence.
But it all needs funding. And this is where extraordinary needs ordinary. It takes everyone, from brands to the public, to pull together and assist in the fight to save our heritage.
It is one of the reasons why leading local producers, Cape Town Gin & Spirits Company, released their Cape Town Black Rhino Gin early this year. Not only does it keep this critically important social issue top of mind, but it also gives the consumers a mechanism to donate to the cause through every bottle purchased. Large donations have already been pledged in 2022 following the success of The Cape Town Black Rhino Gin.
Another reason Cape Town Gin & Spirits Company added this latest varietal to their award-winning portfolio of gins is because it just made sense. Everything they do is with heart. All they produce is with purpose, and all they sell, give back to South Africa.
So, this Heritage Day, raise a glass of The Cape Town Black Rhino Gin, celebrate with family and friends, and cheers to the true icons of Africa, our majestic rhinos.
A cocktail recipe to try for Heritage Day.
BLACK HORN:
Ingredients:
25ml Cape Town Black Rhino Gin75ml Indian tonic25ml ginger ale1 orange slice (fresh or dried)Black peppercornsSprig of mint (optional)Ice
Preparation:
Pour the gin into the glass of your choice and top up with ice.Add the tonic and the ginger ale, and garnish with orange slice and peppercorns.Stir gently.For a fresh taste, you can add a sprig of mint.
Get your bottle of Cape Town Black Rhino Gin at any leading retailer or Takealot now.
Paddington Station PR
Sky HeathcockEstablished in 2012, Paddington Station PR is an award-winning brand communications agency, servicing clients throughout South Africa. Led by a senior management team and driven by a collective of young forward-thinking individuals, we create campaigns and brand strategies that drive real impact.