Award-Winning PURA Soda Pomegranate Marks a Milestone in Modern Refreshment This Summer
Written by: Kerryn Du Toit Save to Instapaper
PURA Beverage Company, the bold global brand headquartered in the UK with distribution hubs in Cape Town and Pittsburgh, is celebrating another win in category trust. Its PURA Soda Pomegranate flavour has been awarded Gold in the Food Category at the 2025 Food & Home Awards, recognising its exceptional taste and consumer appeal.
Following its recent rebrand, PURA Beverages are redefining what modern refreshment means to the world: vibrant, bold flavours paired with clean, mindful ingredients. PURA Soda Pomegranate is the perfect example, offering a naturally better- for- you alternative that looks good, tastes incredible, and feels refreshingly light.
Made with just four simple ingredients, free from artificial colourants and preservatives, and sweetened with real cane sugar, this award-winning flavour is made for summer tables, garden gatherings, poolside moments, and family picnics. Its versatile, naturally refreshing taste appeals to both children and adults, making it a beverage the whole family can enjoy.
The award underscores why PURA Soda is leading the better-for-you drinks category. With transparency, mindful ingredients, and exceptional flavour at its heart, PURA invites consumers to embrace summer with a drink that reflects the season’s energy, vibrancy, and fun.
From weekend braais to lazy afternoons in the sun, PURA Soda Pomegranate belongs on every summer table, proving that mindful refreshment and amazing taste can go hand in hand.
For more information about PURA Beverage Company and its award-winning range, visit www.purabeverages.com.
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KDT Agency is a brand management agency that specializes in managing the brands of individual personalities, Professional Sportsmen & women and lifestyle corporates. They offer a variety of services including public relations, brand alignment, and campaign management.
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