22 October 2025 3 min

No tricks, just treats without the sugar high

Written by: Kerryn Du Toit Save to Instapaper
No tricks, just treats without the sugar high

PURA Beverage Co. offers you a better-for-you alternative this spooky season

Halloween is a time for costumes, laughter, and sweet surprises, but the sugar rush that often follows is not so fun for parents or little ones. That is where PURA Kids comes in. These naturally better juice boxes allow children to enjoy every moment of Halloween fun without the spike and crash that comes with traditional sugary treats.

PURA Beverage co, the bold global refreshment brand with roots in the UK and hubs in Cape Town and Pittsburgh USA, believes in a better-for-you option this Halloween. All of the fun, maybe just with a few less gremlins.

Made with just four simple ingredients, water, pure cane sugar, citric acid, and natural flavouring, each box delivers a burst of fruity refreshment without anything artificial. There are no colourants, no preservatives, and no artificial flavours. The simplicity ensures that every sip is clean, crisp, and full of natural flavour, giving children the energy to run, play, and enjoy their spooky adventures.

From classroom parties and neighbourhood trick-or-treating to costume dress-ups and family movie nights, Halloween is all about fun and celebration. Available in playful and tasty flavours like Pink Apple, Lemonade, Mixed Berry, Peach, and Watermelon, these juice boxes are small enough for little hands but big on refreshment. They are a practical choice for parents who want to offer fun treats that are genuinely better for children.

Halloween should be about creating joyful memories, not managing sugar highs. With PURA Kids, parents can relax knowing the treats they are offering are tasty, naturally low in sugar, and completely free from artificial additives. Children can enjoy all the excitement of Halloween, from costume parades to haunted house adventures, while staying refreshed and energised naturally.

This year, make your Halloween treats cleaner, your celebrations longer, and your refreshment real. Give your little monsters something they can enjoy every moment of the night, without compromise.

PURA Kids - No tricks, just treats. All the fun, none of the sugar high.

Stockists: Available at Checkers, Spar, Pick n Pay, and Clicks nationwide.

  • 99 a Kiddies Pack. *Subject to promo from Retailer
  • 99 per Drink Box. *Subject to promo from Retailer

About Evolve Brands Inc. t/a The Pura Beverage Company: The Pura Beverage Company was founded in 2017 and has scaled rapidly to become an audacious global beverage company. Pura Soda is on a mission to create a movement around modern refreshment, by offering better-for-you drinks that break the tension between taste and refreshment, to celebrate and invite consumers to live a little PURA.

Media Enquiries: Kerry du Toit for PURA Beverage Company Email: This email address is being protected from spambots. You need JavaScript enabled to view it. | Tel: 082 881 1843

Total Words: 517
Published in Food & Beverages

Submitted on behalf of

Press Release Submitted By

  • Agency/PR Company: KDT Agency PTY Ltd
  • Contact person: Kerryn Du Toit
  • Contact #: 0828882369
  • Website
  • LinkedIn

KDT Agency (PTY) Ltd

21 Press Release Articles

KDT Agency is a brand management agency that specializes in managing the brands of individual personalities, Professional Sportsmen & women and lifestyle corporates. They offer a variety of services including public relations, brand alignment, and campaign management.