Grant’s Whisky New Flavours Range – A Refreshing Take on Whisky Tradition

Summer Orange and Tropical Fiesta Lands in South Africa, Perfect for a Summer Kick-Start

Grant’s Whisky, one of the most celebrated Scotch whisky brands globally, is proud to announce the launch of its latest innovation: Grant’s Summer Flavours, a world-first flavoured whisky range. This exciting new release combines the iconic blended Scotch whisky with refreshing natural fruit flavours, making it perfect for the warmer months.

Introducing Grant’s Summer Flavours

The new range features two vibrant variants:

• Grant’s Summer Orange: A refreshing blend of Scotch whisky with a zesty twist of natural orange flavours, complemented by Sicilian orange extract.
• Grant’s Tropical Fiesta: A bold, tropical-inspired blend that infuses Scotch whisky with fruity notes of pineapple, mango, and citrus.

Perfect for Summer Celebrations

Lifa Bakana, Senior Brand Manager at Edward Snell & Co., describes Grant’s Summer Flavours as the ideal way to kick-start the summer season. “With their natural, fruit-infused flavours, these blends are perfect for celebrating golden moments that are best shared together,” he says. “Gather your crew and pour a Grant’s to create memories this summer.”

The new flavours are designed to offer a fresh twist on the whisky category, making them ideal for social occasions. Bakana recommends serving them in a highball over ice, mixed with lemonade or soda, and garnished with an orange slice or pineapple, depending on the variant. This makes them easy to enjoy, appealing to those looking for a lighter, more accessible whisky experience without sacrificing character.

Lower ABV and Social Appeal

“The flavour-driven approach of Grant’s Summer Flavours features a lower ABV (alcohol by volume),” Bakana explains. “This makes them perfect for social gatherings with friends, especially for young professionals who enjoy premium drinks while socialising at home or out with their peers.”

Bakana emphasises that these new whiskies give the brand a distinctive edge. “Grant’s Summer Flavours offer unique, lower-ABV options that are easy to drink and flavour-forward. By tapping into this trend, we’re standing out in a competitive market while honouring our rich whisky heritage.”

Designed for Whisky Lovers and New Drinkers

“These new flavours will appeal to both whisky lovers and those new to whisky,” adds Bakana. “Grant’s is always looking to innovate and bring fresh experiences to our consumers. The Summer Flavours range perfectly encapsulates our ethos of creating shared moments with the people who matter most.”

Available for the Festive Season

Grant’s Summer Flavours will be available at leading retailers across South Africa just in time for the festive season. Whether you’re toasting a special moment or enjoying a summer sundowner, these whiskies are set to become a staple.

For more information, visit Grant’s Whisky on their website or follow @grantswhisky on social media for updates and exciting promotions.

Press Release Submitted By

Company Name: Edward Snell & Co.Contact Person: Lifa BakanaWebsite: www.grantswhisky.com/za

Total Words: 504

Social Media Post

Grant’s Whisky New Flavours Range – A Refreshing Take on Whisky TraditionKick-start your summer with Grant’s Summer Orange and Tropical Fiesta, the perfect whisky blends for warm-weather celebrations.

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