In a world defined by hustle culture, Black Crown, SAB's spirit innovation, delivers a refreshing message: balance ambition with rest. With its “Put Your Crown on Ice” campaign, Black Crown invites everyone—from entrepreneurs to creatives—to pause, recharge, and embrace the art of chilling alongside the pursuit of success.
Redefining Success
The campaign reminds us that, while the crown symbolizes pride and resilience, it doesn’t need to be a burden. Black Crown encourages a lifestyle where working hard and “chilling hard” coexist, promoting a sustainable approach to both professional and personal growth.
The Value of Rest
In today’s ambition-driven world, taking time to rest isn’t just a luxury; it’s essential for creativity and resilience. Black Crown’s “Put Your Crown on Ice” highlights that rest is a vital part of the journey, ensuring we enjoy the rewards of our efforts without guilt.
A Campaign of Balance
At the heart of the campaign is a captivating short film created by Melusi Mhlungu and Lebogang Rasethaba. This collaboration invites viewers to reflect on finding balance between ambition and relaxation.
- Lebogang Rasethaba, Emmy-winning director behind Apple TV+'s Home, shares: “Success can be burdensome when you’re always chasing the next big thing.”
- Melusi Mhlungu, Founder of We Are Bizarre and creator of award-winning Super Bowl ads, adds: “This campaign is more than a message; it’s a way of life.”
The film serves as a meditation on the importance of pausing, showcasing the power of doing nothing to rejuvenate creativity.
Honouring Well-Being
Black Crown’s Brand Manager explains: “Black Crown was created to challenge the status quo and inspire Africans to tell their stories with balance. With ‘Put Your Crown on Ice,’ we want to remind people that true success means honouring both our achievements and our well-being.”
In a fast-paced world, Black Crown leads the conversation on redefining rest as an essential part of success.
- Interview with Creators: Watch Here
- Full Campaign Film: Watch Here
Press Release Submitted By
Company Name: Black Crown (SAB)Website: www.blackcrown.com
Total Words: 317
Social Media Post
Put Your Crown on Ice with Black Crown
Balance ambition with rest. Watch the film and embrace the art of chilling.
#BlackCrown #PutYourCrownOnIce #RestAndRecharge #mypressportal #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica
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With a decade of experience in communication and reputation management, I have carefully honed my hospitality, lifestyle, and advertising skills. My experience in translating business objectives into tactical multi-platform communication campaigns covers international brands and start-ups, world-class cycling events such as the Cape Town Cycle Tour (6 years), and luxury hotels, including the... Read More
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