Francois Pistorius Photography is excited to announce the launch of a FREE online course designed to help photographers elevate their business and boost their marketing efforts. Whether you're just starting or looking to grow your existing photography career, this course provides the essential tools needed to generate leads, engage with clients, and drive success in the competitive photography industry.

Course Overview: Simple 3-Step Breakthrough Photography Marketing

This powerful course focuses on three core strategies that will transform your marketing efforts:

1. Copywriting

• Learn how to craft compelling messages for social media and emails that capture attention.
• Understand how to write copy that attracts new clients and nurtures long-term relationships.

2. Lead Generation

• Create a valuable free eBook that addresses your potential clients' pain points—just like Francois shares his photography knowledge.
• Develop a lead magnet that will help build your email list and generate ongoing business opportunities.

3. Content Creation

• Discover how to create engaging content that provides value to your audience.
• Learn strategies for creating content that drives interaction, builds trust, and leads to business conversions.

Your Path to Success: 3 Profit Activators

This course will equip you with the following profit activators to optimize your marketing:

1. Lead Generation – Develop compelling content to grow your audience and offer solutions to client pain points through lead magnets.
2. Repeat Business with Current Clients – Use email marketing to nurture relationships and follow up with existing clients, keeping them engaged.
3. Sell High-Ticket Products – Learn how to create and sell high-value services and products that your clients will be eager to invest in.

Bonus: Master Lighting Techniques in Photography

In addition to mastering marketing strategies, you'll gain invaluable photography tips, such as understanding natural lighting and backlighting techniques. This includes guidance on using:

• Backlighting – A dramatic technique that enhances food photography with depth and texture.
• Side Lighting – Ideal for food photography, providing natural, eye-pleasing results.
• Direct Lighting – Great for adding strong shadows and defining shapes in product photography.

Additional Benefits of the Course

• Photography Career Tips – Learn Francois Pistorius' proven strategies to build a long-lasting photography career, including daily photography habits, social media growth, and client outreach.
• Niche Selection Advice – Explore top photography niches such as portrait, food, interiors, and more, to identify the perfect fit for your passion and expertise.
• Daily Content Strategy – Implement a detailed, weekly social media and content marketing plan that includes educational posts, reels, blogs, and live Q&A sessions to grow your audience.

Enrol Today and Grow Your Photography Business

With Francois Pistorius Photography’s FREE marketing course, you’ll gain the knowledge, strategies, and inspiration to build a profitable photography business. From creating compelling messages to mastering lighting, this course is designed to help you succeed.

Sign up now to get started with this incredible opportunity to take your photography career to new heights.

For more information or to enrol, visit @francoispistorius [Instagram profile] or email:

This email address is being protected from spambots. You need JavaScript enabled to view it. or send a WhatsApp to 060 622 0294.

About the Author

Francois Pistorius is a professionally trained photographer with over twenty years of experience in the industry. Based in South Africa, Francois primarily works locally but is also known to travel extensively for projects, allowing his camera to take him to diverse and far-reaching destinations. His extensive portfolio spans various genres, showcasing his adaptability and passion for capturing unique moments. From a start in fashion photography in Europe to food photography, Francois brings a distinct artistic vision to his work, inspired mainly by natural light, always striving to tell compelling visual stories through his lens.

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