Toys R Us Reveals Its Top Trending Toys for the 2024 Festive Season
Written by: Kisha Reader-Bain Save to Instapaper
As the festive season approaches, Toys R Us has unveiled its top toy trends and most anticipated toys for 2024. This year’s selection promises an exciting mix of creativity, innovation, and nostalgia, making it easier for parents and gift-givers to find the perfect presents.
The global toy market has experienced a 5.7% increase over the past year, driven by strong demand for interactive, tech-driven, and sensory-stimulating toys. Jennalee Callister, Merchandise Manager at Toys R Us, highlighted how this year's trends focus on interactive play, collectibles, and eco-friendly options.
Top Toy Trends for 2024
1. Interactive & Immersive Play
Interactive and tech-based toys are dominating 2024, combining digital and physical play to create engaging experiences. From augmented reality features to smart toys, these innovations foster creativity and critical thinking while keeping kids entertained.
2. Eco-Friendly & Sustainable Toys
Sustainability continues to influence consumer choices, with a rise in toys made from recycled materials and ethically sourced wood. Millennial parents, in particular, are opting for toys that align with environmentally responsible practices.
3. Nostalgic Play
Retro-themed toys, including classic action figures and iconic board games, are making a strong comeback. These toys appeal to kidults, collectors, and parents eager to share their childhood favourites with their kids.
4. Collectibles Craze
The collectibles market remains a standout category, with mystery packs and limited-edition figurines driving excitement. These toys encourage social interaction and repeat purchases as children hunt for rare items.
Must-Have Toys for 2024
Toys R Us has curated a list of 20 top toys for the festive season, featuring exclusive and trending items:
- LEGO Creator Retro Roller Skate
- LEGO Technic Mercedes AMG F1 W14 E Performance Pull Back
- Bitzee Interactive Digital Disney Pet
- Furby Assorted
- Squishmallows Plush Assorted
- Rainbocorns Eggzania Fairy Mania Series 1
- Pets Alive Magic Bunny Surprise Series 1
- Hatchimals Alive Secret Hatch Puppadee
- Gabby’s Purrfect Dollhouse Celebration
- Barbie Colour Reveal Ballet Series Doll
- Mudslinger Extreme RC Rock Crawler
- RC Leading Big Wheel Monster RC Stunt Car
- Mavrik X Folding Drone with HD Dual Lens Camera 720p
- Paw Patrol Ultimate Fire Truck
- Bey Blade BBX Xtreme Battle Set
- Reggies Monster Truck Ride ON 12V
- Bluey Beach Cabin
- X Shot Pro Series Anime Sinister Blaster
- Pokémon Scarlet and Violet Shrouded Fable Elite Trainer
- L.O.L Surprise Tweens Inflatable Dolls
Geoffrey’s Book of Toys
To simplify festive shopping, Toys R Us has launched Geoffrey’s Book of Toys, a 68-page catalogue showcasing all the favourites in one place.
Conclusion
With the global toy market expected to surpass $103 billion in 2024, the demand for innovative and engaging toys is higher than ever. In South Africa, Toys R Us continues to lead the way, offering exciting options for a memorable festive season.
For more details, visit Toys R Us or head to your nearest store.
Total Words: 577
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Toys R Us Reveals Its Top Trending Toys for 2024
This festive season, discover the perfect gifts at Toys R Us! From interactive playsets to nostalgic favourites, explore the top toy trends of 2024. #ToysRUs2024 #TopToys #FestiveSeasonGifts #ToyTrends #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica
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