As the festive season approaches, Toys R Us has unveiled its top toy trends and most anticipated toys for 2024. This year’s selection promises an exciting mix of creativity, innovation, and nostalgia, making it easier for parents and gift-givers to find the perfect presents.

The global toy market has experienced a 5.7% increase over the past year, driven by strong demand for interactive, tech-driven, and sensory-stimulating toys. Jennalee Callister, Merchandise Manager at Toys R Us, highlighted how this year's trends focus on interactive play, collectibles, and eco-friendly options.

Top Toy Trends for 2024

1. Interactive & Immersive Play

Interactive and tech-based toys are dominating 2024, combining digital and physical play to create engaging experiences. From augmented reality features to smart toys, these innovations foster creativity and critical thinking while keeping kids entertained.

“Interactive toys are transforming playtime, offering a blend of education and entertainment,” said Callister.

2. Eco-Friendly & Sustainable Toys

Sustainability continues to influence consumer choices, with a rise in toys made from recycled materials and ethically sourced wood. Millennial parents, in particular, are opting for toys that align with environmentally responsible practices.

“It’s encouraging to see manufacturers respond to the demand for eco-conscious toys,” Callister added.

3. Nostalgic Play

Retro-themed toys, including classic action figures and iconic board games, are making a strong comeback. These toys appeal to kidults, collectors, and parents eager to share their childhood favourites with their kids.

“Nostalgic toys tap into the magic of the past, offering shared moments between generations,” Callister explained.

4. Collectibles Craze

The collectibles market remains a standout category, with mystery packs and limited-edition figurines driving excitement. These toys encourage social interaction and repeat purchases as children hunt for rare items.

“The thrill of unboxing and collecting is as strong as ever, making collectibles a must-have this season,” Callister noted.

Must-Have Toys for 2024

Toys R Us has curated a list of 20 top toys for the festive season, featuring exclusive and trending items:

1. LEGO Creator Retro Roller Skate
2. LEGO Technic Mercedes AMG F1 W14 E Performance Pull Back
3. Bitzee Interactive Digital Disney Pet
4. Furby Assorted
5. Squishmallows Plush Assorted
6. Rainbocorns Eggzania Fairy Mania Series 1
7. Pets Alive Magic Bunny Surprise Series 1
8. Hatchimals Alive Secret Hatch Puppadee
9. Gabby’s Purrfect Dollhouse Celebration
10. Barbie Colour Reveal Ballet Series Doll
11. Mudslinger Extreme RC Rock Crawler
12. RC Leading Big Wheel Monster RC Stunt Car
13. Mavrik X Folding Drone with HD Dual Lens Camera 720p
14. Paw Patrol Ultimate Fire Truck
15. Bey Blade BBX Xtreme Battle Set
16. Reggies Monster Truck Ride ON 12V
17. Bluey Beach Cabin
18. X Shot Pro Series Anime Sinister Blaster
19. Pokémon Scarlet and Violet Shrouded Fable Elite Trainer
20. L.O.L Surprise Tweens Inflatable Dolls

Geoffrey’s Book of Toys

To simplify festive shopping, Toys R Us has launched Geoffrey’s Book of Toys, a 68-page catalogue showcasing all the favourites in one place.

“This year’s catalogue is designed to make gifting stress-free by highlighting the best toys for every age and interest,” Callister shared.

Conclusion

With the global toy market expected to surpass $103 billion in 2024, the demand for innovative and engaging toys is higher than ever. In South Africa, Toys R Us continues to lead the way, offering exciting options for a memorable festive season.

For more details, visit Toys R Us or head to your nearest store.

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Toys R Us Reveals Its Top Trending Toys for 2024

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