Savanna x Wanda Lephoto ‘Dry Goods’ Waterproof Apparel raises R200 000 for GreenUp
Written by: THATO MOLOI Save to Instapaper
In March this year, Savanna Premium Cider partnered with local fashion superstar Wanda Lephoto to introduce some dryness to an ever-wetter world, a limited-edition fashion collection of Savanna 'Dry Goods,' waterproof apparel for a world underwater, available for sale to persons over the age of 18.
This premium, sustainably produced range went beyond the aesthetics of ‘cool’ and made a meaningful statement about sustainability by creating awareness of the inevitability of climate change. As the ultimate dry brand, it only makes sense that Savanna would bring you a clothing range that would allow you to stay dripping and dry in a world of rising sea levels, melting icebergs, and unpredictable weather.
All the profits from the 'Dry Goods' premium waterproof apparel range collaboration between Savanna and Wanda Lephoto were donated to GreenUp, a leading organisation focused on the circular economy, environmental education, and community resilience. The donation handover occurred on 29 September at Disoufeng Pub & Restaurant, a Savanna Lighthouse Outlet in Soweto. The GreenUp partners, HEINEKEN Beverages stakeholders, media, and friends of the brand were in attendance.
#SavannaDryGoods #SiyavannaSA
Savanna promotes responsible drinking. Not for persons under 18.
For more information, follow Savanna’s social media channels or go to www.savanna.co.za.
Instagram: @savannacider
Facebook: @SavannaCider
Twitter: @SavannaCider
YouTube: SavannaCider
About Savanna – “It’s dry, but you can drink it.”
Savanna is a premium, crisp apple cider with a distinctive dry taste. It is one of the largest cider brands in the world and is available in over 60 countries. Since its launch in 1996, Savanna Premium Cider has won consumers' hearts and funny bones with its intelligent, dry and witty sense of humour.
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.
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