KRYOLAN PROFESSIONAL MAKE-UP FOR EVERYONE’S MAKE-UP BAG

The experts at professional make-up brand, Kryolan SA, share insight into the ever-changing nature of make-up, touching on modern trends that are capturing the current reality in beauty.

Make-up for the masses

The dawn of Hollywood saw women aspiring to replicate the look of silver screen starlets. And over the decades, products improved rapidly, and make-up placed itself firmly in the daily routine of millions.

Special effects and theatre make-up found their place in Hollywood too. And Kryolan has been a staple for movie make-up artists worldwide. But the brand, incidentally, caters equally to the everyday user, with a range of commercial, professional-level make-up products easily available off the shelf.

Cuan Kemp, Head of Make-up, Marketing and Social Media at Kryolan SA says, “We’ve seen the professional make-up palette evolve into something that discerning beauty consumers can now take into their homes for everyday use.

“We live in an age where research and development has moved in leaps and bounds and the line has become more blurred between what the professionals use and what is available to normal people who like high-quality make-up for everyday use.

“It’s a myth that professional make-up is only for professionals. Technology and quality have advanced to the extent that professional level make-up is now readily available to consumers”.

Trends for 2022?

Kemp adds, “2022 is ushering in some robust new trends in make-up. As we emerge from the uncertainty of the past two years, there is an eagerness to be bold, bright and unashamedly out there”.

Luminous glows

Kemp continues, “Fresh, youthful and glowing skin gives the impression of health and vitality. Gone are the days of heavy foundation and caked powder. Subtle, shimmering highlighters and a gentle application of bronzer provide a healthy, sun-kissed look without the risk of wrinkles and sun damage. It’s all about applying just the right amount of make-up to seem like no make-up is used at all.

“While the cat eye has claimed its place as an enduring trend, the kitten eye is claiming its spot on the eye make-up stage. This is a much subtler take on the classic trend that is easier to apply and gives a cleaner, more understated look. Often paired with bold lashes, the subtle liner maximises the intensity of the lashes and draws attention to the eyes. Whether it is faux lashes or a good dose of lengthening mascara, bold lashes are the perfect frame for the window to your soul”.

A moment on the lips.

"Lipstick lasts longer, but gloss is more fun." Gossip Girl, Serena van der Woodsen.

Kemp enthuses, “Juicy lips in various berry shades are predicted to be a big trend this year. High gloss lips are also a wonderful way to infiltrate lip care products into your make-up routine and keep them hydrated. As we loosen our masks, we can expect to see bold, bright lips in various pink, purple, and red shades. Intense, dark lip liners are also making a statement, often outlining polished, plump, nude lips”.

Out-there embellishments

“What’s great to see is how people are bold and confident enough to have fun with their look,” says Kemp. “There is no limit, as face jewels, glitter and eyelid embellishments find their way onto the make-up scene. You don’t need professional skills to have the look. Eyeliner stickers, fake face tattoos, adhesive rhinestones and funky foils make it easy and temporary enough for you to dress according to your mood”.

Get the look

Kemp concludes, “Trends can be fleeting. They should inspire and excite, but you are still an individual at the end of the day. Find the trend that excites you, adapt it, let it evolve to suit your unique character and don’t forget to have fun. No matter which look you favour, there will always be a trend out there that you can make your own”.

Indeed, modern make-up may not be applied for the benefit of any particular deities as it was in ancient times but consumers can let the beauty gods of their choice smile upon them as they embrace their own personal style in the year ahead.

Ends.

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Issued By: The Lime Envelope

On Behalf Of: Kryolan SA

For Media Information: Bronwyn Levy

Telephone: 0760781723

E-mail: bronwyn@thelime.co.za

ABOUT KRYOLAN:

Kryolan is a professional make-up brand that was founded in post-war Berlin in 1945 by Arnold Langer, who had a passion for theatre and science. Since then, Kryolan’s collection has grown to include over 16000 products, catering to a wide range of faculties within the make-up industry. Kryolan’s six fields of competence are TV & film, fashion, body art, theatre, SFX and consumer.

For more information on Kryolan, visit https://za.kryolan.com or contact +27 11 786 8598 or +27 11 786 8521.