What will the mosaics look like? Corporates can benefit by joining in the day as the events meet UN Sustainable Goals

CALLING ALL CORPORATES AND OTHER BUSINESSES TO SUPPORT LADLES OF LOVE THIS MANDELA DAY:

Join the fight against hunger and contribute to the UN's Sustainable Development Goals

This could be your Mandela Day Initiative 

This Mandela Day, 18 July 2022,  South African hunger relief organisation Ladles of Love has its sights set on a Guinness World Record. However, there is more to this attempt than making the cut in the world’s best-known showcase for human achievement. The event will also see Ladles of Love, Coronation Fund Managers and Rhodes Quality Foods contribute towards 10 of the United Nations’ official Sustainable Development Goals for 2030, while fighting hunger for South African communities in need. But to help realise these goals, Ladles of Love needs help from corporate and business South Africa and is calling on business leaders to pitch in and make a difference.

On Sunday 17 and Monday 18 July 2022 (Mandela Day), all eyes will be on Cape Town’s CTICC (Cape Town International Conference Centre) and Johannesburg’s Nelson Mandela Square. At these two sponsored venues, the team from Ladles of Love and volunteers from the public and corporate partners will set out to break the Guinness World Record for the world’s largest mosaic created entirely out of food cans, making up a gigantic Madiba face and the SA flag – showcasing the South African spirit of Ubuntu in action to world audiences.

Every can be collected for the initiative will be donated to communities in need and will contribute towards 10 of the UN’s Sustainable Development Goals:

GOAL 1: No Poverty

GOAL 2: Zero Hunger

GOAL 3: Good Health and Well-being

GOAL 4: Quality Education

GOAL 8: Decent Work and Economic Growth

GOAL 10: Reduced Inequality

GOAL 11: Sustainable Cities and Communities

GOAL 13: Climate Action

GOAL 15: Life on Land

GOAL 17: Partnerships to achieve the Goal

Alison McCutcheon, Marketing Director at Ladles of Love, elaborates: “In the spirit of Ubuntu, our main reason for the record attempt is not only to secure maximum support in feeding those less fortunate but also to celebrate Mandela Day and South Africa itself – gaining global awareness and support.

“This was a tradition started three years ago when we were looking for an event that could attract global attention and provide a platform for people to give us their time in serving their 67 minutes on Mandela Day. Our objective is to collect food, raise funds and garner awareness to alleviate hunger and poverty. But we cannot do this alone.

“We have already invited the public to participate and be part of making history by donating 67 minutes of their time at one of the venues for a donation of R150, which will go towards the vital hunger relief work of our organisation. Alternatively, they can sponsor five cans of food for R100. Bookings and contributions can be made online via Webtickets.

“We are also calling on South African businesses, active corporate citizens and business owners who love positive activism to donate funds, cans of food or lend volunteers to the event. And in participating, these businesses can take pride in the fact that they will be contributing to the UN’s Global Sustainable Development Goals for 2030.”

The two-day charity world record attempt is being hosted in two cities, to provide multiple ways for individuals and businesses to volunteer 67 minutes or donate to the cause, in honour of the Founding Father of South African democracy, whose spirit of generosity and hope lives on in the country’s diverse people and cultures.

Mary-Anne Musekiwa, CFO and CSI committee chairperson at Coronation Fund Managers said this year’s world record attempt would be the culmination of a year-long partnership between Coronation and Ladles of Love, during which they were able to provide close to half a million meals to those in need. “As active corporate citizens in this country, we believe hunger – and specifically childhood hunger – is one of the most pressing issues in our society and we must act to help our vulnerable communities through these difficult economic times. We stand fully behind Ladles of Love and the important work they do, and we invite others to do the same.”

Any South African business that would like to be involved in this historical charitable event is invited to reach Ladles of Love via webtickets.co.za or ladlesoflove.org.za. Email: info@ladlesoflove.org.za

Or call the helpline number: 021 201 1244 - Between the hours of: Monday – Friday: 9am – 4pm | Saturday: 9am – 1pm

Tickets to participate and food contributions can be purchased via https://www.webtickets.co.za/v2/search.aspx?search=ladles+of+love.

South African businesses that join Ladles of Love in fighting world hunger and making history will also reap all the benefits that corporate social investment delivers, including brand affinity, 18a tax benefits, media exposure, employee buy-in and a unique opportunity to be affiliated with a South African first – a one-of-a-kind Guinness World Record attempt.

To find out more about the campaign, visit https://ladlesoflove.org.za/