Keep the Romance on Repeat - Gelata Roma Turns February into a True Month of Love

Valentine’s Day may have come and gone, but love doesn’t live on a single date. This February, Gelata Roma Ice Cream invites South Africans to extend the celebration with a Month of Love that lingers a little longer, and tastes even sweeter.

With its signature promise of Luxury In Every Bite, Gelata Roma is redefining what romance looks like after 14 February. Think less pressure, more pleasure. Less grand gestures, more meaningful moments. Whether it’s a cosy date night in, a Galentine’s movie marathon, or a spontaneous midweek catch-up, love lives in the rituals we return to, especially the ones shared over something indulgent.

At the heart of this late-summer love story are two hero flavours made for shared spoons and slow evenings: Tin Roof and Cookies. Tin Roof delivers a decadent swirl of caramel and chocolate-coated peanuts folded through velvety ice cream, layered, rich, and unapologetically indulgent. Cookies offers a comforting crunch-meets-cream experience, balancing nostalgia with a premium twist. Together, they set the tone for evenings that feel elevated without ever leaving home.

“February often feels like it builds up to one big moment,” says Manyathe Ramotsepe, Senior Brand Manager for Gelata Roma Ice Cream. “But some of the most meaningful time spent together happens in the quieter, everyday spaces, a movie night, a catch-up after work, dessert shared at the kitchen table. That’s where we see Gelata Roma fitting in.”

This Month of Love, the brand encourages South Africans to create atmosphere at home: light a few candles, queue up a favourite film, set out dessert bowls, and let indulgence lead the way. Hosting doesn’t need to be elaborate, it simply needs intention. A simple dessert shared at the end of the evening can be all it takes to mark the moment.

Gelata Roma is available at major retailers nationwide. To extend the celebration, consumers are invited to enter the brand’s social media giveaway and share how Gelata Roma elevates their everyday to the extraordinary using the hashtags #OrdinaryToGelataRoma #GelataRoma #LuxuryInEveryBite.