Midea Teams Up with Rugby Superstar Cheslin Kolbe

Midea, one of the world’s leading home appliance brands, is proud to announce its exciting new partnership with International rugby legend Cheslin Kolbe.

Renowned for his speed, agility, and game-changing performances on the global stage, Kolbe embodies the same qualities that Midea brings into homes across South Africa: reliability, innovation, and the power to make everyday life easier and more enjoyable.

This collaboration marks a dynamic alignment between a trusted household brand and a world-class athlete who inspires millions through his commitment, resilience, and excellence.

“Midea is a brand that represents comfort, performance and innovation, and these are values I truly connect with,” says Kolbe. “I’m excited to work with Midea to inspire people not only on the rugby field, but also in creating better everyday moments at home.”

Midea South Africa will collaborate with Kolbe to showcase how Midea’s wide range of appliances – from air conditioners to kitchen essentials – can make every home a winning home.

“Partnering with Cheslin Kolbe is a natural fit for Midea,” says Katherine Hughes, Head of Marketing at Midea South Africa. “Cheslin represents determination, heart and world-class performance – the same values that drive us as a brand. We look forward to building an inspiring journey together.”

As Midea continues to expand its footprint across South Africa, this collaboration with Kolbe is set to elevate the brand’s presence both on and off the field, connecting with consumers through shared passion and excellence.