Celebrating 21 Years of Anything Goes - A Legacy of Iconic Events and Unforgettable Moments

As South Africa approaches what promises to be the busiest summer in decades, Anything Goes marks 21 years of shaping the nation’s entertainment landscape. Founded by Shaun Duwe in 2003, the agency has a long-standing reputation for “Making Brands Cool” and setting new standards in events, music, and branded entertainment.

A Legacy of Groundbreaking Events

For over two decades, Anything Goes has been at the forefront of event and music culture, pushing boundaries with unforgettable events, festivals, artist tours, and branded entertainment launches. In celebration of the agency’s 21st anniversary, Duwe is preparing for a record-breaking summer season for 2024/25.

“The hunger for entertainment has never been greater, and with Africa in the global spotlight for its incredible music scene, we are thrilled to present a lineup that celebrates this moment,” said Shaun Duwe.

Known in the industry as AG, Anything Goes has an exciting calendar lined up, featuring events at unique venues, from country clubs and private islands to beach clubs, arenas, and sculpture parks. This season’s anticipated highlights include:

• TYLA SA Tour
• Corona Sunsets Festival
• Unwind and Tour
• Gordo
• Paradisco
• Kunye
• Major League

…and more to be announced.

Introducing GO! Festival: A New Chapter for Anything Goes

In addition to this impressive lineup, Shaun has launched GO! Festival, an annual flagship event celebrating AG and its contributions to branded entertainment. This festival, years in the making, reflects Shaun’s passion for creating unforgettable experiences and promises to become a new staple in South Africa’s entertainment calendar.

Shaun’s other ventures in the entertainment industry include:

• Luxury Adventure Club – offering bespoke travel experiences for thrill-seekers
• Salute – South Africa’s premier event production and supply company
• Liquor.co.za – a pioneering eCommerce portal for direct-to-customer and business-to-business liquor sales
• JetBlack – a top talent management agency representing renowned SA artists like Shimza and phFat

A Look Back and Forward: Shaun Duwe’s Vision for SA’s Entertainment Industry

“Over the past two decades, I’ve been incredibly fortunate to be part of some of the most extraordinary international tours, shows, and festivals. I’ve collaborated with outstanding partners, sponsors, and teams across the industry. As we celebrate 21 years of Anything Goes, I am excited to see Africa’s talent in the global spotlight, ready for a season that will showcase both local and international stars,” Duwe shared.

A Summer of Music, Culture, and Community

This summer, Anything Goes promises an incredible lineup designed to engage and delight audiences with a celebration of music, culture, and community like never before.

For tickets and event information, visit anythinggoes.co.za and prepare for a summer of unmatched experiences.

About Anything Goes

Founded by Shaun Duwe in 2003, Anything Goes is a pioneering event management agency renowned for its innovation and creativity. The agency has shaped South Africa’s entertainment sector through world-class events, and a commitment to excellence.

Anything Goes, making brands cool since 2003.

Press Release Submitted By

• Contact Person: Patrick Domburg
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Celebrating 21 Years of Anything Goes - Unforgettable Events Await!

Join Anything Goes in marking 21 years of iconic events! Celebrate a South African summer with the best in music, culture, and entertainment.

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